Haseeb Rehman

At Embrace-it, I collaborated on diverse projects with global teams, working across multiple front-end frameworks, while continuously enhancing my skills and expertise. Some of the notable projects I have worked on include

GetMT3 (DemandLink Studio)

• Led the frontend team and collaborated with backend developers to deliver a scalable B2B product customization platform.
• Built role-based dashboards for partners (product design, orders, invoices, tutorials, catalogs) and admins (comprehensive oversight of all partner activities, products, and orders).
• Designed and implemented a custom Fabric.js editor that enabled partners to create and personalize products (e.g., iPhone 16 Pro Max in bio, clear, and tough variants) with advanced design tools.
• Integrated Shopify and Etsy sync to automate product publishing and streamline order management across external marketplaces.
• Implemented secure, role-based authentication flows, ensuring reliable access control across different user roles.
• Partnered with backend teams to deliver high-performance APIs, ensuring smooth real-time editing, product management, and order processing.
• Spearheaded the mockup generation pipeline using ImageMagick and Google Cloud, achieving 30,000 high-fidelity product mockups in just 17 minutes, allowing partners to preview their designs at scale.

CSM Project (HelloRetail)

• Developed reusable UI components and upgraded frameworks (Bootstrap 3 to 5, Vue 2 to Vue 3 on standalone modules) to modernize the system and improve maintainability.
• Integrated RESTful and GraphQL APIs, collaborating closely with back-end teams to ensure seamless data flow.
• Streamlined the codebase by refactoring and modularizing CSS, HTML, and JavaScript, which improved readability and reduced technical debt.
• Optimized performance by implementing lazy loading and caching strategies, significantly reducing page load times.

Event Management and Conference Tool (Sajilni)

• Implemented responsive design principles with Material UI and React to ensure seamless usability across desktops and mobile devices.
• Collaborated with UX designers to create intuitive user flows for video/audio calls, session broadcasting, and messaging features.
• Led front-end development efforts on key modules from inception to deployment, ensuring successful launches.
• Mentored junior team members by guiding them on React best practices and reusable component design.

Website Assessment Tool (Baernholdt)

• Built a performance assessment dashboard in Vue and Vuex to evaluate accessibility, speed, dead links, and optimization issues.
• Enhanced user experience by implementing real-time analysis and data visualization for faster insights.
• Reduced load times and improved analysis accuracy using advanced optimization and caching techniques.
• Ensured high-quality outputs by rigorously testing against diverse website structures and performance scenarios.

Landing Page Building Tool (Baernholdt)

• Developed modular layouts with Bootstrap and JavaScript (ES6), allowing users to dynamically configure restaurant pages.
• Collaborated with UX teams to create user-friendly, drag-and-drop functionality for custom layouts.
• Improved codebase scalability by refactoring into reusable templates and components.

Landing Page Building Tool (Baernholdt)

• Created a comprehensive dashboard in Vue, Vuex, and Vuetify for managing products, customers, inventory, and pricing.
• Implemented API integrations to synchronize large datasets, ensuring smooth interaction between front-end and back-end systems.
• Managed source code with Git branching strategies, PR reviews, and conflict resolution to maintain development flow.
• Enhanced performance by adopting optimization techniques, such as code splitting and on-demand rendering.

Chat Application (Rainn)

• Developed a real-time chat system with Vue, Vuex, and Socket.io, enabling anonymous and secure communication for sensitive use cases.
• Collaborated closely with backend developers to integrate WebSocket APIs, and ensure reliable, scalable messaging.
• Ensured user privacy and quality by testing against diverse scenarios, and handling edge cases in real-time interactions.
• Stayed up to date with security and encryption standards to safeguard user anonymity.

• Hotel Booking Project: Designed a project using Vuejs, Vuex, Vuetifyjs, and Firebase.
• Local Fabrication Cell Recommendation System: Worked on a project developed using Vuejs, Vuex, Vuetifyjs, Nuxt, and Firebase/Firestore. It is a recommendation system where users can perform CRUD operations on Purchase Orders and different Stock Items.
• Photographer Project: Worked on a project designed for photographers, developed using Nuxt, Vuex, Vuetify, and Firestore. It helps photographers in managing their clients, payments, event scheduling, etc.