HAMZA ABBAS

• Identified 27 underperforming products which requires improvements in marketing strategies
• Utilized Helium10 and Brand Analytics Search Terms Report to perform In-depth keywords as well as competitors research
• Created Manual PPC campaigns to rank on the best keywords
• Targeted relevant ASINs on which I had some sort of competitive edge i.e Lower price, more reviews etc
• Created automatic campaigns to continuously discover the emerging search terms in the marketplace
• Leveraged virtual bundles to upsell underperforming products bundled up with best sellers
• Leveraged geo-targeting techniques to maximize exposure in specific regions or locations, driving localized traffic.
• Performed continuous bids adjustments and negative targeting for campaigns optimization
• Successfully achieved 35% growth in gross revenue over the course of 8 months.
• Kept up-to-date with industry trends and best practices, applying them to optimize campaigns continuously.
• Established tracking mechanisms for all relevant metrics such as impressions, clicks, conversions, and CTR to monitor campaign performance continuously.
• Attained higher quality scores for ads by improving their relevance to targeted keywords and landing pages" content alignment.
• Conducted regular competitor analysis to stay ahead in the market and identify new opportunities.
• Analyzed and reported on campaign performance, providing actionable insights for future improvements.

• Developed and executed comprehensive brand strategies on Amazon, boosting product visibility and market presence.
• Optimized product listings and A+ content, resulting in higher search ranking and improved conversion rates.
• Planned and managed targeted advertising campaigns (Sponsored Products, Sponsored Brands, Display Ads) to maximize ROI.
• Analyzed customer feedback and reviews to drive continuous product and service improvements.
• Coordinated with inventory and supply chain teams to ensure consistent product availability and reduce stockouts.
• Conducted competitor analysis and market research to identify growth opportunities and emerging trends.
• Monitored key brand performance metrics (sales, conversions, ROI) and reported insights to senior management.
• Collaborated with cross-functional teams to implement successful marketing promotions and product launches.

• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Improved website visibility through development and implementation of SEO strategies.

• Developed and implemented performance improvement strategies that generate continuous improvement for clients and increased satisfaction
• Generate specific marketing strategies for brands based on their selling goals and targets
• Utilize keyword research and SEO knowledge to created optimized marketing strategies
• Management of product launch and inventory that generates an increase in sales
• Demonstrate excellent communication at all times and meet or exceed customer needs and expectations
• Utilize a high level of industry knowledge to provide high-quality service
• Became Top-Rated Seller in short amount of time while working with tight deadlines.
• Conducted regular evaluations of service offerings to ensure alignment with industry standards and trends, making necessary adjustments as needed.
• Trained new team members on company protocols and best practices, contributing to overall team success and productivity.
• Helped clients with services, ensuring high levels of satisfaction and loyalty.
• Remote

• Managed end-to-end campaign setup, including keyword research and bid management for optimal visibility and performance.
• Monitored and reported on key metrics with detailed performance analysis to inform strategy. Handled budget management, optimized campaign efficiency, maintained structured campaigns for easy tracking, and conducted competitor analysis.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
• Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
• Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
• Optimized ad spend for better ROI through continuous monitoring and adjustments of bids and keywords.
• Attained higher quality scores for ads by improving their relevance to targeted keywords and landing pages" content alignment.
• Developed comprehensive keyword lists for various industries, enhancing reach and relevancy.
• Conducted ongoing optimization of negative keyword lists to minimize wasted ad spend on irrelevant search queriesentities.
• Remote
• Conducted in-depth analytics reviews using Google Analytics, Google Ads, and third-party tools to uncover areas for improvement in each campaign''s performance.
• Collaborated with SEO experts to ensure cohesive strategies between organic search efforts and paid advertising campaigns.
• Improved client ROI by conducting comprehensive competitor research and adjusting campaigns accordingly.
• Built strong relationships with clients by providing transparent communication regarding campaign progress and results regularly.
• Implemented A/B testing on ad creatives and landing pages, identifying top performers for ongoing optimization.