Summary
Overview
Work History
Education
Skills
Tools
Certification
Languages
Timeline
Generic
Hamza Abbas

Hamza Abbas

Bahawalpur

Summary

A highly skilled Amazon Marketplace Specialist with over 5 years of experience helping Amazon Brand Owners step away from daily operations to focus on strategic business decisions, while I drive continuous marketplace growth. Using data-driven strategies and streamlined SOPs, I ensure your brand runs like a welloiled machine, hitting targeted key performance indicators and achieving sustainable success. With a proven track record of effective product launch strategies that are geared towards target audiences. Dedicated to expanding my expertise with an aim to exceed company expectations.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Amazon PPC Manager

TechMatter
03.2022 - Current
  • Identified 27 underperforming products which requires improvements in marketing strategies
  • Utilized Helium10 and Brand Analytics Search Terms Report to perform In-depth keywords as well as competitors research
  • Created Manual PPC campaigns to rank on the best keywords
  • Targeted relevant ASINs on which I had some sort of competitive edge i.e
  • Lower price, more reviews etc
  • Created automatic campaigns to continuously discover the emerging search terms in the marketplace
  • Leveraged virtual bundles to upsell underperforming products bundled up with best sellers
  • Performed continuous bids adjustments and negative targeting for campaigns optimization
  • Successfully achieved 35% growth in gross revenue over the course of 8 months.
  • Kept up-to-date with industry trends and best practices, applying them to optimize campaigns continuously.
  • Established tracking mechanisms for all relevant metrics such as impressions, clicks, conversions, and CTR to monitor campaign performance continuously.
  • Attained higher quality scores for ads by improving their relevance to targeted keywords and landing pages'' content alignment.
  • Conducted regular competitor analysis to stay ahead in the market and identify new opportunities.

Amazon Service Provider

Freelance
01.2019 - Current
  • Developed and implemented performance improvement strategies that generate continuous improvement for clients and increased satisfaction
  • Generate specific marketing strategies for brands based on their selling goals and targets
  • Utilize keyword research and SEO knowledge to created optimized marketing strategies
  • Management of product launch and inventory that generates an increase in sales
  • Demonstrate excellent communication at all times and meet or exceed customer needs and expectations
  • Utilize a high level of industry knowledge to provide high-quality service
  • Became Top-Rated Seller in short amount of time while working with tight deadlines.
  • Developed strong relationships with clients, fostering trust and loyalty through consistent communication and followup.
  • Conducted regular evaluations of service offerings to ensure alignment with industry standards and trends, making necessary adjustments as needed.
  • Trained new team members on company protocols and best practices, contributing to overall team success and productivity.
  • Helped clients with services, ensuring high levels of satisfaction and loyalty.

Amazon PPC Specialist

Wheelio Brand
01.2020 - 01.2022
  • Audit all the listings and cross-examine the competitors using datadive tool
  • Performing Keywords research using Helium as well as extracting Master Keywords List from datadive
  • Setup, Manage and Optimize Sponsored Products, Sponsored Brands and Sponsored Display ads
  • Continuous bid and campaigns optimization
  • Add, negate and harvest keywords around different campaigns, wherever necessary
  • Track important KPIs like Spend, Sessions, CTR, Conversion Rate etc
  • Read and interpret the above monitored KPIs to make well informed decisions.
  • Maximized click-through rates by crafting compelling ad copy tailored to target audiences'' interests and needs.
  • Reduced cost-per-click for clients through continuous monitoring and adjustment of bidding strategies.
  • Enhanced conversion rates with thorough analysis of ad copy, landing pages, and audience targeting.
  • Improved client ROI by conducting comprehensive competitor research and adjusting campaigns accordingly.

Amazon PPC and Brand Manager

Extreme Commerce
01.2019 - 12.2020
  • Managed end-to-end campaign setup, including keyword research and bid management for optimal
    visibility and performance.
  • Monitored and reported on key metrics with detailed performance analysis to inform strategy. Handled
    budget management, optimized campaign efficiency, maintained structured campaigns for easy tracking,
    and conducted competitor analysis..
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Optimized ad spend for better ROI through continuous monitoring and adjustments of bids and keywords.
  • Attained higher quality scores for ads by improving their relevance to targeted keywords and landing pages'' content alignment.
  • Developed comprehensive keyword lists for various industries, enhancing reach and relevancy.
  • Conducted ongoing optimization of negative keyword lists to minimize wasted ad spend on irrelevant search queriesentities.

Education

BS(Cyber Security) -

The Islamia University Bahawalpur
12-2024

Skills

    Amazon PPC

    Brand Management

    Amazon SEO

    Listing Optimization

    Catalog Optimization

    Amazon Flat-Files

    Inventory Management

    Market Analysis

    Amazon CaseHandling

    Keywords Research

    Competitors Research

    Seller CentralNavigatio

Tools

Helium10                              Canva                       
Keepa                                    Data Dive
Bulk File Operation             SellerBoard
Adtactix                                Scale Insights
Spreadsheets                       Junglescout
Excel                                     Monday Board
Looker Studio                      Clickup
Canva                                   Slack

Data Dive                            Adtomic

IDerive


Certification

  • Boot Camp - Extreme Commerce
  • Certified Amazon Virtual Assistant - Ecommerce Breakout
  • Amazon Sponsored Ads Certification
  • Amazon Retail for Advertisers Certification
  • My-Amazon-Guy SEO Course
  • My-Amazon-Guy PPC Course

Languages

Urdu, English
First Language
English
Proficient
C2

Timeline

Amazon PPC Manager

TechMatter
03.2022 - Current

Amazon PPC Specialist

Wheelio Brand
01.2020 - 01.2022

Amazon PPC and Brand Manager

Extreme Commerce
01.2019 - 12.2020

Amazon Service Provider

Freelance
01.2019 - Current

BS(Cyber Security) -

The Islamia University Bahawalpur

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Hamza Abbas