Experienced professional skilled in sales, data analysis, territory management, team collaboration, and leadership. Proven in driving revenue growth through strategic initiatives and data insights. Effective in optimizing territories and leading teams for success.
Currently overseeing a DHA-TTY with an annual business of 73 million and a universe of 1200 outlets, achieving a 25% YTD value growth.
- Recognized as the top-performing TTY in Karachi Geo 2021 and as the top achiever in E-Rtm KPI within the South Region among over 60 TTYs.
- Driving primary and secondary sales in line with the company’s growth vision
- Ensuring channel growth for the priority categories in priority channels.
- Distributor Management – through review and business meeting.
Whole territory management which consist of 730 Active retailers.
- Lead a team of 15+ members consist of (10 Distribution Officers, 4 Customer Relationship Officers, 1 S&D, 1 Franchise Manager) - Responsible for Recharge loading of more than 68mn with an avg. growth of 9% every month.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
Business Growth
undefinedTerritory Development Outlet Management, Unilever
Territory Development Outlet Management, Unilever
Sales Channel Management