Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Certification
Timeline
Aamir Saleem

Aamir Saleem

Rawalpindi

Summary

Results-driven Sales Manager bringing 13+ years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Regional Sales Manager

Hamdard Laboratory Pakistan
Rawalpindi , Pakistan
04.2022 - Current
  • Developed and managed regional sales program and market operations.
  • Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
  • Analyzed regional market trends to discover new opportunities for growth.
  • Supervised sales strategy, training, team structure and communication of regional sales program.
  • Penetrated new markets by investigating competitor products, services and trends.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Coordinated Daily Field Reports (DFRs) and distributed to clients.
  • Determined price schedules and discount rates.

Regional Sales Manager

Maple Leaf Cement
Peshawar , Pakistan
12.2020 - 08.2021
  • Collaborate with senior executives to establish and execute regional sales goals.
  • Manage and lead a sales team to maximize revenue and achieve or surpass corporate-set goals.
  • Forecast annual, quarterly, and monthly sales targets. Provide guidance and support to sales personnel to enhance their techniques.
  • Develop comprehensive plans for both short-term and long-term growth.
  • Conduct presentations, seminars, and regular meetings to educate the sales team on strategies.
  • Review regional expenses and propose improvements. Create regional sales plans and quotas aligned with business objectives.
  • Identify hiring needs, recruit, and train new salespeople.
  • Prepare and evaluate the annual budget for the assigned area of responsibility.
  • Analyze regional market trends and identify growth opportunities.
  • Address potential problems and propose prompt solutions. Participate in decisions regarding expansion or acquisition.
  • Recommend new services/products and innovative sales techniques to enhance customer satisfaction.

Zonal Sales Manager

Qarshi Industries Limited
Peshawar , Pakistan
02.2018 - 11.2020
  • Lead the Natural Medicine Division Business in KPK as the first-line sales manager.
  • Prioritize business planning and strategy development. Drive sales through ASM and frontline executives using direct sales, cold calls, and promotions.
  • Formulate and implement sales promotion plans. Conceptualize and ensure implementation of visual merchandising displays and POP materials.
  • Manage payment collection and control bad debts from company distributors.
  • Ensure conversion rates meet DSF and Sales Promotion Officers' norms.
  • Establish long-term and short-term business development goals.
  • Coordinate between the company and field staff for smooth operations.
  • Develop and execute business plans and strategies. Review and analyze the implementation of plans and strategies.
  • Monitor competitors' activities, products, and services. Develop, implement, and review annual target plans.
  • Maintain desired productivity level of team members.

District Sales Manager

Servis Sales Corporation
Peshawar , Pakistan
02.2016 - 01.2018
  • Manage Company Operated retail outlets in KPK, ensuring smooth operations and customer satisfaction. Achieve monthly business value of 55M and pairage targets for the assigned area.
  • Drive personal and team sales goals on a daily and weekly basis. Set, monitor, and adjust daily, weekly, and monthly sales targets.
  • Conduct regular shoe audits for proper product display and availability.
  • Address scheduling issues and stay updated on sale promotions.
  • Maintain excellent attendance records for the sales staff. Maintain open communication and cooperation with managers.
  • Resolve online customer complaints professionally, prioritizing satisfaction.
  • Stay informed on merchandise availability and collaborate with Head Office's Merchants Team.
  • Conduct monthly walkthrough with Regional Operation Manager for interior displays.
  • Organize store merchandise shelves by size, style, and color for an attractive environment.
  • Train employees on store tasks and policies.
  • Organize stock rooms by brand and size using FIFO method.
  • Resolve customer complaints professionally and according to policies.
  • Develop plans to address stock and display issues district-wide.
  • Maintain client data bank in company software for sales promotions.
  • Manage budgets across the district effectively.
  • Motivate and lead team to increase sales and ensure efficiency.
  • Manage stock levels and make key decisions for stock control.
  • Analyze sales figures and forecast future trends.

Territory Sales Manager

Unilever Pakistan Limited
Peshawar , Pakistan
02.2009 - 04.2011
  • Provide training, coaching, and implementation support for Unilever software (ULTRA) and the SNC system.
  • Conduct on-the-job training and coaching for the sales force during market visits.
  • Hold JBP sessions with customers to align goals.
  • Utilize ULTRA software for efficient business control. Monitor FCS through ULTRA for 100% execution.
  • Ensure successful launch of new products with availability and visibility.
  • Use effective selling skills for brand penetration and sales volume.
  • Achieve volume targets, distribution, and in-store presence.
  • Implement control systems for business plans and initiatives.
  • Conduct daily sales meetings and foster teamwork.
  • Develop coverage and route plans to optimize productivity.
  • Lead and supervise teams, maintain customer relationships.
  • Observe competitor activities and report to trade marketing.
  • Identify and address training needs, maintain training calendar.
  • Update Regional Sales Manager with accurate territory data.
  • Recruit and train Sales Officers, conduct annual appraisals.
  • Spend time in the field, assess business and gather feedback.

Field Manager

Muller & Phipps
Islamabad , Pakistan
02.2009 - 04.2011
  • Spearheaded the management and supervision of field operations within the Consumer Product Division in Islamabad, Muller & Phipps Pakistan Pvt Limited.
  • Devised and executed targeted sales strategies, resulting in the achievement of sales targets and substantial market share growth.
  • Provided comprehensive oversight and guidance to the field sales team, optimizing their performance and driving exceptional results.
  • Cultivated and nurtured robust relationships with key clients, distributors, and retailers, fostering long-term partnerships and ensuring customer satisfaction.
  • Conducted extensive market research and analysis, leveraging insights to identify emerging trends and capitalize on new market opportunities.
  • Fostered the professional growth and development of the field sales team through effective training programs and continuous support.
  • Monitored and evaluated sales performance, market dynamics, and competitor activities, enabling informed decision-making and timely adjustments to strategies.
  • Collaborated seamlessly with cross-functional teams, including marketing and logistics, to streamline operations, enhance customer satisfaction, and maximize efficiency.
  • Exercised effective budget management, resource allocation, and expense control, optimizing financial performance within the assigned territory.
  • Upheld strict adherence to company policies, procedures, and standards, ensuring compliance and fostering a culture of ethical business practices.
  • Actively represented the company at industry events and meetings, elevating brand reputation and cultivating valuable business relationships.

Territory Sales Officer

Pepsico
Sialkot , Pakistan
04.2007 - 06.2009
  • Managed sales operations and executed sales strategies within the Sialkot and Jhelum belt for Pepsi Cola International PepsiCo, Frito-Lay's West Asia Business Unit.
  • Conducted sales visits to retailers and distributors to promote PepsiCo products and ensure effective distribution.
  • Built and maintained strong relationships with key customers, distributors, and retailers.
  • Managed inventory levels and ensured product availability to meet customer demands.
  • Monitored and analyzed market trends and competitor activities to identify opportunities for growth.
  • Provided training and support to retailers and distributors to enhance product knowledge and drive sales.
  • Implemented merchandising and promotional activities to increase product visibility and drive sales.
  • Prepared and submitted sales reports, forecasts, and market intelligence to management.
  • Collaborated with cross-functional teams, including marketing and supply chain, to ensure efficient operations and customer satisfaction.
  • Ensured compliance with company policies, procedures, and quality standards.
  • Represented the company at trade shows and industry events to promote brand awareness and foster business relationships.

Education

Bachelor of Science -

University of Paunjab, Gordong Collage
05.2006

Skills

  • Territory and Account Management
  • Customer Base Development
  • Lead Generation
  • Customer Service
  • New Account Development
  • Distribution Channel Management
  • Territory Growth
  • Channel Partnerships
  • Forecasting and Reporting
  • Process Improvement
  • Upselling and Cross Selling
  • Conflict Resolution
  • Sales Leadership
  • Team Building
  • Sales Lifecycle Management
  • Business Development
  • Market Research
  • Budget Management
  • Operating Procedures and Policies
  • Problem Solving
  • Price Schedules
  • Time Management
  • Detail-Oriented
  • Product and Service Promotion
  • Market Trend Analysis
  • Sales Records Management
  • Sales Quota Management
  • Budgeting and Expenditures
  • Staff Training and Development
  • Sales Statistics Analysis
  • Shipping and Receiving Oversight
  • Advertising Campaigns
  • Team Recruiting and Onboarding
  • Interdepartmental Collaboration
  • Customer Complaint Resolution
  • Networking Events
  • Verbal and Written Communication
  • Salesforce Software

Languages

English, Urdu, Arabic
First Language
English
Proficient
C2

Accomplishments

  • Earned “Top Performer” award in 2007.
  • Doubled market share with innovative product strategies.
  • Led team to achieve [Result], earning recognition from upper management and financial reward.
  • Recognized as Employee of the 2014 for outstanding performance and team contributions.
  • Exceeded sales goals by average of 28% in 2011.
  • Consistently maintained high customer satisfaction ratings.
  • Exceeded sales goals by average of 5% in 2023.

Certification

  • “The 7 Habits of Highly Effective People”, Training - 2021
  • “Managers as Coaches Training - 2016
  • “Winning in Turbulent Time Training - 2013
  • “Channel Management” Training - 2012
  • “Interface Outlet Management” Training - 2012
  • “Basic Sales Fundamentals” Training - 2012
  • “Defensive Driving Course” Training - 2011
  • “Basic Sales Fundamentals” Training - 2007

Timeline

Regional Sales Manager - Hamdard Laboratory Pakistan
04.2022 - Current
Regional Sales Manager - Maple Leaf Cement
12.2020 - 08.2021
Zonal Sales Manager - Qarshi Industries Limited
02.2018 - 11.2020
District Sales Manager - Servis Sales Corporation
02.2016 - 01.2018
Territory Sales Manager - Unilever Pakistan Limited
02.2009 - 04.2011
Field Manager - Muller & Phipps
02.2009 - 04.2011
Territory Sales Officer - Pepsico
04.2007 - 06.2009
University of Paunjab - Bachelor of Science,
  • “The 7 Habits of Highly Effective People”, Training - 2021
  • “Managers as Coaches Training - 2016
  • “Winning in Turbulent Time Training - 2013
  • “Channel Management” Training - 2012
  • “Interface Outlet Management” Training - 2012
  • “Basic Sales Fundamentals” Training - 2012
  • “Defensive Driving Course” Training - 2011
  • “Basic Sales Fundamentals” Training - 2007
Aamir Saleem