Zeeshan Bhayani
Karachi
Summary
Results-oriented business leader with 18+ years of experience in senior sales, marketing, and distribution roles within the FMCG, telecom, and financial services sectors. Proven track record in driving revenue growth, leading cross-functional teams, and executing innovative strategies across diverse markets. Expertise in sales and distribution management, channel optimization, trade marketing, and new business development. Adept at leveraging data-driven insights and digital transformation to enhance operational efficiency and achieve sustainable business success.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Sales & Distribution Manager
Telenor Pakistan
09.2022 - 12.2023
- Spearheaded a team of 2 Belt Managers, 7 Area Managers, and 12 Franchises to manage an annual business revenue of PKR 3 billion within the Hyderabad Zone
- Increased Easypaisa financial services revenue by 17% in 2023, focusing on retailer engagement and achieving mobile wallet targets
- Recognized with an award for delivering the highest revenue growth in the region in Q2 2023
- Optimized the distribution network, expanding market reach and ensuring operational efficiency in a highly competitive market
Regional Marketing Manager
Zong (CM Pak Ltd.)
11.2020 - 09.2022
- Led marketing operations, trade visibility, and geo-marketing functions across South Pakistan, the company’s largest revenue-contributing region
- Initiated Project Everest, providing weekly, cell-site-level business analysis, which resulted in actionable insights for increasing market share
- Successfully launched new product bundles in 29 towns across Sindh and Baluchistan, with detailed feasibility analysis, price optimization, and market communication strategies
General Manager Sales & Operations
UDL (Pvt) Ltd. (British American Tobacco Partner)
01.2019 - 11.2020
- Led a team of 200+ sales and operations professionals for the largest VBP of British American Tobacco in Karachi and Hyderabad
- Improved the retail-to-wholesale sales ratio from 48:52 to 62:38, enhancing retail presence and profitability
- Grew the premium segment share from 2% to 7% of the portfolio, significantly increasing market share
- Rolled out new monitoring tools and incentive structures, instilling a high-performance culture and improving team productivity
Business Planning & Support Manager
Jazz (Mobilink)
09.2015 - 11.2016
- Led strategic planning, sales operations, and trade marketing for the Sindh and Baluchistan regions, directly assisting the Vice President in operational decision-making
- Played a key role in the Mobilink-Warid merger, ensuring smooth integration at the channel, team, and retail levels
Regional Retail Sales Manager
Jazz (Mobilink)
01.2012 - 09.2015
- Managed a team of 36+ sales professionals to exceed sales goals, consistently achieving revenue growth and business objectives
- Launched JazzCash, the company’s mobile financial services product, growing the business to more than PKR 1 billion per month within 2 years
Regional Sales Manager, South
ZIL Ltd.
01.2011 - 01.2012
- Led the successful relaunch of Capri, the company’s flagship brand, achieving an 11% annual business growth in the South region
Regional Sales Manager, South Outstation
Nestlé Pakistan
03.2008 - 07.2009
- Achieved 36% organic growth and 26% volumetric growth in 2008, managing a network of 120+ distributors
- Led the expansion of Nestlé’s presence in South Pakistan, driving product availability and consumer demand across key markets
Category Specialist, Commercial Graphics
3M Pakistan
03.2006 - 03.2008
- Achieved 125% of Operating Plan targets in 2006, earning the Best Performance Award
- Managed the commercial graphics category, increasing market share through innovative product solutions and strategic partnerships
Business Development Executive
Telenor Pakistan
12.2004 - 03.2006
Territory Sales Officer
Unilever Pakistan
01.2003 - 11.2004
Education
MBA - Marketing
Institute of Business Administration (IBA)
01-2002
BBA - Marketing
Institute of Business Administration (IBA)
01-2001
A-Levels -
Karachi Grammar School
01-1998
O-Levels -
Karachi Grammar School
01-1996
Skills
- Sales & Distribution Leadership
- Revenue Growth & Profitability
- Digital Transformation & Innovation
- Cross-functional Team Leadership
- Channel Management & Strategy
- Trade Marketing & Brand Development
- Business Intelligence & Data Analysis
- Budgeting & P&L Management
- Client Relationship Management
Certification
- Train the Trainer, 2013
- Scotch Print Graphics, 2006
Languages
English
Proficient
C2
Urdu
Proficient
C2
Additional Information
Community Engagement: Active member of the Aga Khan community service team, involved in scouts and library initiatives.
Leadership Involvement: Served on the Ismaili Professional Network (IPN) Committee, Aga Khan Education Services (Continuing Education Portfolio) and Aga Khan Economic Planning Board.
Teaching & Mentorship: Visiting Faculty Member at SZABIST and IBA, focusing on business strategy and marketing.
Personal Interests: Passionate about sports (cricket, tennis), music, and reading about inspirational leaders. Currently pursuing
Level 4 Psychotherapy studies, with a focus on emotional intelligence and leadership development.
Timeline
Senior Sales & Distribution Manager
Telenor Pakistan
09.2022 - 12.2023
Regional Marketing Manager
Zong (CM Pak Ltd.)
11.2020 - 09.2022
General Manager Sales & Operations
UDL (Pvt) Ltd. (British American Tobacco Partner)
01.2019 - 11.2020
Business Planning & Support Manager
Jazz (Mobilink)
09.2015 - 11.2016
Regional Retail Sales Manager
Jazz (Mobilink)
01.2012 - 09.2015
Regional Sales Manager, South
ZIL Ltd.
01.2011 - 01.2012
Regional Sales Manager, South Outstation
Nestlé Pakistan
03.2008 - 07.2009
Category Specialist, Commercial Graphics
3M Pakistan
03.2006 - 03.2008
Business Development Executive
Telenor Pakistan
12.2004 - 03.2006
Territory Sales Officer
Unilever Pakistan
01.2003 - 11.2004
- Train the Trainer, 2013
- Scotch Print Graphics, 2006
MBA - Marketing
Institute of Business Administration (IBA)
BBA - Marketing
Institute of Business Administration (IBA)
A-Levels -
Karachi Grammar School
O-Levels -
Karachi Grammar School
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