Uzma Naeem
Karachi
Summary
Working in Marketing with 20+ years of experience in textile and apparel fabric sales. Specializes in B2B marketing and client relationship management, effectively aligning marketing strategies with production capabilities. Demonstrated success in driving revenue growth across domestic and international markets, with a focus on strategic development and team collaboration. Proficient in problem-solving and streamlining processes to improve operational efficiency and customer satisfaction.
Overview
27
27
years of professional experience
Work History
General Manager Marketing
Liberty Mills Ltd
05.2019 - Current
- Lead the marketing and management of the Apparel Fabric division, including demand forecasting and order fulfillment.
- Manage international markets including Sri Lanka, Bangladesh, India, and the Far East.
- Represent the company in international exhibitions such as Denim Expo (Bangladesh) and Expo Lanka (Sri Lanka).
- Coordinate with global brands (e.g., Esprit, Tesco, GAP, Marks & Spencer, Zara) to meet fabric testing and compliance requirements.
- Drive sales of approximately 1 million yards per month of dyed and printed fabrics.
- Strengthen client relationships through regular visits and tailored engagement strategies.
Manager Marketing
Liberty Mills Ltd
03.2003 - 05.2019
- Managed global marketing of textile fabrics, including costing, analysis, and client communication.
- Oversaw the complete order lifecycle from development to shipment.
- Coordinated seasonal sampling aligned with international testing standards.
- Acted as liaison between customers, internal teams, and logistics providers.
- Prepared export documentation and ensured smooth shipping processes.
Personal Assistant to Director - Marketing
Liberty Mills Ltd
01.1999 - 01.2003
- Managed administrative operations for the export division.
- Organized meetings, schedules, and ensured resource availability.
- Supported senior management in daily operational tasks.
Education
Bachelor's Degree -
Women College
Karachi01-1998
Intermediate -
Women College
Karachi01-1996
Matriculation -
Gulistan Shah Abdul Latif School
01-1994
Skills
- Strategic development
- Business-to-business marketing and sales
- Customer relationship management
- Market growth strategies
- Textile product knowledge
- Market analysis
- Brand management
- Demand forecasting
- Client relations
- Compliance coordination
- Order fulfillment
- Project management
- Performance monitoring
- Leadership development
- Team building
- Strategic planning
- Risk assessment
- Adaptive problem solving
- Global marketing
- Team building and training
- Decision-Making authority
- Research and Development
- Product development
- Effective time management
- MS Office proficiency
Accomplishments
- Successfully expanded market presence in South Asia and Far East regions.
- Consistently achieved high-volume monthly sales targets.
- Represented company at major international textile exhibitions.
- Football Tournament Champion (1993)
Languages
Urdu
English
Hobbies and Interests
- Music
- Reading
- Sports
- Traveling
Hobbies and interests
- Listen to music
- Travelling
- Meeting professional people
References
- Will be fitful upon request
Hobbies and interests
- Listening to music
- Travelling
- Meeting with professional people
Timeline
General Manager Marketing
Liberty Mills Ltd
05.2019 - Current
Manager Marketing
Liberty Mills Ltd
03.2003 - 05.2019
Personal Assistant to Director - Marketing
Liberty Mills Ltd
01.1999 - 01.2003
Bachelor's Degree -
Women College
Intermediate -
Women College
Matriculation -
Gulistan Shah Abdul Latif School