HANIF RAFIQ
Karachi, Sindh
Summary
Dynamic General Manager – Marketing with 16 years of experience in the apparel industry, focusing on international business development and brand growth. Expertise in leading comprehensive marketing strategies, customer acquisition, and pricing negotiations to drive market expansion. Proven ability to enhance revenue growth and optimize margins while fostering relationships with buyers and cross-functional teams.
Overview
17
17
years of professional experience
Work History
General Manager Marketing
Velocity Textile Mill's
02.2023 - Current
- Increased brand visibility by developing and executing innovative marketing strategies.
- Enhanced sales growth through collaboration with cross-functional teams on product alignment.
- Identified growth opportunities by analyzing market data for targeted customer segments.
- Optimized marketing campaigns to boost effectiveness and meet customer preferences.
- Ensured timely delivery of initiatives by managing project timelines and budgets.
- Improved team skills through leading training sessions on marketing automation tools.
DGM Marketing Manager
GUL AHMED TEXTILE MILL
05.2022 - 01.2023
- Leading textile manufacturer with a strong presence in the market
- Developed and executed innovative marketing strategies to enhance brand visibility and market share
- Collaborated with cross-functional teams to align product offerings with consumer trends and preferences
- Analyzed market data to identify growth opportunities and optimize marketing campaigns
- Managed and mentored a marketing team to drive performance and achieve departmental goals
Business Development Head
Denim Prive'
10.2018 - 04.2020
- Innovative brand focused on denim products
- Lead business development initiatives for Denim Prive', enhancing market presence and driving revenue growth
- Develop and implement innovative marketing strategies, boosting brand visibility and customer engagement
Senior Marketing Manager
GUL AHMED TEXTILE MILL
01.2015 - 10.2018
- Leading textile manufacturer with a strong presence in the market
- Led development and execution of comprehensive marketing strategies that increased brand visibility and sales growth
- Collaborated with cross-functional teams to design product assortments aligned with market trends
Marketing Manager
GUL AHMED TEXTILE MILL
02.2012 - 01.2015
- Increased brand visibility through targeted marketing strategies and customer engagement initiatives.
- Forged strategic partnerships, driving business development and expanding market opportunities.
- Collaborated with design and sourcing teams to meet emerging product demands.
- Analyzed market conditions for accurate sales forecasts and key account assessments.
- Managed project timelines and resources, optimizing team performance for high-quality outcomes.
Account Head
MINHAS ENTERPRICES (Pvt) Ltd
09.2010 - 02.2012
- Enhanced client satisfaction through strategic account management initiatives.
- Increased brand visibility by developing and executing targeted marketing campaigns.
- Aligned product offerings with market demands through cross-functional team collaboration.
- Identified new business opportunities by analyzing market trends and customer feedback.
- Optimized resource allocation to maximize profitability through budget and forecast management.
Merchandiser
MINHAS ENTERPRICES (Pvt) Ltd
06.2009 - 09.2010
- Textile company specializing in merchandising and brand development
- Managed product assortment and category development, enhancing alignment with market trends
- Developed and implemented marketing plans, driving brand visibility and customer engagement
- Streamlined processes to improve efficiency in product selection and inventory management
Education
Bachelor's of Commerce -
Karachi University
Karachi, Pakistan01.2012
Intermediate of Science - Commerce
Karachi Board
Karachi, Pakistan01.2009
Matriculation of Science - undefined
Karachi Board
Karachi, Pakistan01.2007
Skills
- Strategic marketing leadership in apparel and fashion
- Skilled in executing growth-oriented marketing plans
- Proficient in market expansion strategies
- Data-driven decision making
- Skilled in managing effective team dynamics
- Effective relationship-building and negotiation with buyers, brands, and stakeholders
- Collaboration across design, sourcing, and merchandising
- Efficient project delivery in fast-paced environments
- Long-term relationship management with clients
Accomplishments
- Delivered consistent revenue growth by expanding export business and securing long-term partnerships with key international apparel buyers.
- Led market development and buyer acquisition initiatives, successfully onboarding new accounts across EU, UK, and USA markets.
- Aligned marketing, merchandising, and production teams to improve order conversion, delivery reliability, and capacity utilization.
- Strengthened pricing, negotiation, and cost-management strategies, protecting margins in a highly competitive apparel environment.
- Streamlined sampling (SMS) and product development processes, reducing lead times and improving bulk order confirmations.
- Promoted value-added and sustainable apparel solutions, enhancing brand credibility and repeat business with global clients.
Timeline
General Manager Marketing
Velocity Textile Mill's
02.2023 - Current
DGM Marketing Manager
GUL AHMED TEXTILE MILL
05.2022 - 01.2023
Business Development Head
Denim Prive'
10.2018 - 04.2020
Senior Marketing Manager
GUL AHMED TEXTILE MILL
01.2015 - 10.2018
Marketing Manager
GUL AHMED TEXTILE MILL
02.2012 - 01.2015
Account Head
MINHAS ENTERPRICES (Pvt) Ltd
09.2010 - 02.2012
Merchandiser
MINHAS ENTERPRICES (Pvt) Ltd
06.2009 - 09.2010
Intermediate of Science - Commerce
Karachi Board
Matriculation of Science - undefined
Karachi Board
Bachelor's of Commerce -
Karachi University