Saima Mughal

Dynamic and commercially driven Senior Manager – Marketing & Merchandising with 11+ years of progressive experience, currently managing end-to-end marketing and merchandising operations for leading international clients across the US and EU markets.

Expert in costing, buyer communication, production planning and cross-functional team leadership, with a strong track record of delivering profitable, high-quality, and on-time outcomes.

Proven track record of aligning orders with production feasibility, driving growth through strategic marketing and optimized merchandising processes. Skilled in negotiations with customer & supplier, ensuring operational efficiency and client satisfaction. Adept at leading high-performance teams to exceed client expectations while maintaining compliance with global export standards. Seeking to leverage expertise to elevate marketing and merchandising strategies in a forward-thinking organization.

Key Client Leadership:

• H&M – Account Lead (8 years)
• Macy’s – Account Lead (3 years)
• Stradivarius (Inditex Group) – Account Lead (1 year)

Results-driven Marketing & Merchandising Manager with 6 years of progressive experience in Denim/Knits garment exporting, advancing from Merchandiser to Manager of Merchandising & Marketing, specializing in Italian markets.

• Served as account Lead for Italian clients for 6 consecutive years, driving business growth by developing tailored merchandising strategies and executing targeted marketing campaigns aligned with Italian fashion trends.

• Managed end-to-end product cycles from sampling to shipment, overseeing production planning and TNA management to ensure 98% on-time delivery rates, enhancing client satisfaction and securing repeat orders.

• Negotiated costs with fabric suppliers and production units, reducing material expenses while maintaining quality standards, contributing to around 10% increase in profit margins for key denim product lines.

• Led cross-functional teams of 8 members, including PD, Merchandising to align creative concepts with production feasibility for good efficiency.

Key Client Leadership

Served as Account Lead for Italian clients – Datch, Ninelives, and Puebla – for 6 consecutive years, driving business growth through tailored merchandising strategies and consistent operational excellence.

• Handled complete order execution from development to shipment for assigned buyers.

• Communicated daily with buyers regarding samples, production updates, and approvals.

• Prepared costing sheets and negotiated prices with suppliers.

• Ensured on-time delivery by proactively managing the supply chain and production issues.

• Joined as a trainee and received hands-on training in all core merchandising functions, with a focus on denim and woven garments for export markets.

• Handled complete execution from product development to final shipment for assigned customer Romi after 3 months of training period.

• Assisted in preparing cost sheets, analyzing product feasibility, and negotiating prices with Trims suppliers.

• Communicated daily with sampling & production team to coordinate sample development, production updates, and approvals.

• Gained strong foundational knowledge in TNA (Time & Action) management, fabric and trim sourcing, and export documentation.