Sadiq Qasmi
E-commerce And Digital Marketing Specialist
Karachi
Summary
A highly organized professional with 3 years of experience as an Advertising Manager, I excel at managing multiple priorities while consistently achieving team goals. My notable achievements include supporting over $10M in product inventory by implementing strategic marketing plans. Skilled in team, thought, and project leadership, I have a proven ability to drive consumer engagement and generate revenue for my clients. I am a team player who excels at coordinating with colleagues and industry experts to manage successful advertising work.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Head of Marketing and E-commerce
Zubaidas Mothershop
Karachi
07.2021 - Current
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Created official company page on various social media platforms to facilitate interaction with customers.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Redesigned user experience, site functionality and online merchandising to increase sales.
Brand Manager - Ecommerce and Digital Marketing
Miracle Baby
Karachi
07.2020 - 07.2021
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Motivated team members to continuous improvement in promoting and selling target products.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Created printed marketing materials designed to drive campaigns.
Education
Bachelor of Science - Computer Science
Salim Habib University
Karachi, Pakistan 07.2019 - 01.2023
Skills
SEM trend knowledge
undefinedTimeline
Head of Marketing and E-commerce
Zubaidas Mothershop
07.2021 - Current
Brand Manager - Ecommerce and Digital Marketing
Miracle Baby
07.2020 - 07.2021
Bachelor of Science - Computer Science
Salim Habib University
07.2019 - 01.2023
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