Bilal Ahmad

My role as Digital Manager Paid Marketing at The Punjab Group a conglomerate with a diverse presence in 21 sectors.

● Managing multiple businesses portfolios including apps and brands of RS XXM,XXXM yearly with almost up to 80% YOY growth including Solar energy company management app and Multiple Ed-Tech apps.

• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Created and managed social media campaigns to increase brand engagement.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Planned, ran, and analyzed PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
• Researched and analyzed competitor website and advertising links to gain insight into new strategies.
• Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
• Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Improved website visibility through development and implementation of SEO strategies.
• Implemented pay-per-click campaigns to increase website traffic and conversions.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Conducted market research to identify new opportunities and target markets.

• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Conducted market research and competitor analysis to inform search marketing strategies.
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.
• Managed search engine marketing budgets and tracked campaign performance.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.

• Proved successful working within tight deadlines and a fast-paced environment.
• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Developed relationships with influencers to grow reach of company and create wider visibility.
• Demonstrated leadership skills in managing projects from concept to completion.
• Identified issues, analyzed information and provided solutions to problems.
• Continually maintained and improved company's reputation and positive image in markets served.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Devised content strategy to effectively engage target audiences.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

• Continually maintained and improved company's reputation and positive image in markets served.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Created and managed social media campaigns to increase brand engagement.
• Coordinated with design and media teams to develop high-quality creative assets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Used various market research tools and techniques to gather, analyze and interpret data.
• Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
• Tracked key performance indicators to measure success of campaigns.

• Designed and implemented social media strategies to align with business goals.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Analyzed and reported social media and online marketing campaign results.
• Increased customer engagement through social media.
• Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Created and implemented impactful strategies to increase company brand awareness and engagement.
• Conducted research to determine current benchmark trends and audience preferences.
• Suggested and implemented new features to develop brand awareness.
• Collaborated with team members to develop creative campaigns for social media platforms.
• Developed and implemented tracking systems to measure results of posts and campaigns.
• Created content strategies for digital media.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Created and managed social media campaigns to increase brand engagement.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.