Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Muhammad Sikandar

Marketing Manager
Lahore
Muhammad Sikandar

Summary

Insightful Marketing Professional with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.

Overview

11
years of professional experience
6
years of post-secondary education
1
Language

Work History

5A Engineering
Lahore, Pakistan

Marketing Manager
08.2013 - Current

Job overview

  • Coordinated presentations for customers and project members to detail project scope, progress and results.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Maintained open communication by presenting regular updates on project status to customers.
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads which increased sales by 15%.
  • Conduct market research to find answers about consumer requirements, habits and trends.
  • Plan and execute digital campaigns to reach target audience through appropriate channels (Facebook, Google Ads, On-Page SEO.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Preparing Proposals and necessary documentations.

SAM 99P Retail Ltd
London, United Kingdom

Sales Floor Manager
03.2012 - 08.2013

Job overview

  • Promptly resolved all customer requests, questions and complaints.
  • Built relationships with customers and community to establish long-term business growth.
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets which ultimately increased sales by 20%.
  • Established and optimized schedules to keep coverage and service in line with forecasted demands.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
  • Managed store inventory and stock levels to maintain availability of products.

Education

National College of Business & Economics
National College Of Business Administration

MBA from Marketing
02.2016 - 05.2017

University Overview

GPA: 3.5/4.0, Marketing, Sales Management, Brand Management, Service Marketing, Project Management

Virtual University of Pakistan
Lahore, PB

BBA from Marketing
10.2010 - 05.2015

University Overview

GPA: 2.60/4.0, Financial Accounting, Principles of Marketing, Strategic Management, Microeconomics, Communication Skills

Skills

    Digital marketing expert

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Timeline

National College of Business & Economics

MBA from Marketing
02.2016 - 05.2017

Marketing Manager

5A Engineering
08.2013 - Current

Sales Floor Manager

SAM 99P Retail Ltd
03.2012 - 08.2013

Virtual University of Pakistan

BBA from Marketing
10.2010 - 05.2015
Muhammad SikandarMarketing Manager