Sana Azam

Overall Portfolio Brand & Marketing

• Overseeing all brands "Samsung" "Spark World Electronics" “&”Flower Electronics" in Pakistan with Turn over 35 Million USD
• Identify and develop business building ideas such Consumer Engagement activities and interactive POSM with advertising agencies & with in-house team to execute brand plans
• Work closely with the IT team to optimize the website to improve user experience and website functionality with the fundamental objective of increasing conversions
• Performance marketing for executing organic and paid campaigns on Social Media channels
• Managing and creating content that reaps maximum conversions
• Managing the full-fledged Digital Marketing team including content writers, performance marketers, graphic designers and website developers
• Monitoring Competitor activities, market trends, and research consumer markets. Measure and report performance of all marketing campaigns and assess against goals.
• Brainstorm new and innovative growth strategies on new product development along with the Product manager, National sales Manager & Business Unit Head.
• Lead all BTL activities includes, In-store, Corporate events, Mall
  activities & Road shows etc.
• Create yearly Marketing Budget, Media Buying, and Calendar for brands
• Manage and finalize marketing budgets

• Managing and planning for overall marketing of all two company's brands Spark World Electronics & Flower Electronics
• Overseeing Digital Marketing, TVC Planning (2018), Execution and Media Buying for Spark world & Flower Electronics
• Launched major campaign Flower Electronics first "TVC" which was one of most viral campaign of 2018
• Analyzing and managing social media presence by running ads on Social Media Platforms
• Planning for Digital, ATL and BTL Activations for calendar 2018 & 2019
• Closely working with all agencies, sales and trade marketing team for better brand positioning and increasing sales and shelf space of all products.
• Tracking conversion rates and making improvements to the website
• Prepare and manage timelines, budgets for all marketing projects (Online & Offline)
• Performance marketing for executing organic and paid campaigns on Social Media channels
• Track budgets with an eye towards maximizing gains and reducing costs

• Devising strategies to drive online traffic to the company website
• Planning and preparing presentations and Writing reports
• Analyze presentations and summary reports
• Consulted with marketing staff on strategic planning efforts
• Developing and managing digital marketing campaigns
• Overseeing the social media strategy for the company
• Managing online brand and product campaigns to raise brand awareness
• Responsibility for planning and budgetary control of all digital marketing
• Worked in collaboration with the media agency to draw full year media plans for effective reach and engagement.

• Collaborated with the creative team for developing website briefs, user profiles, user journey maps, and content strategy.
• Managed social media pages of the company and community management.
• Assisted the marketing manager to incorporate marketing needs into the company's goals.
• Worked with in-house design team & external creative agency to develop marketing materials.

• Managed filing systems for electronic and hard copy documents to keep organized records.
• Collected and analyzed business data from various departments to prepare reports and presentations for management.
• Participated in workshops and in-service meetings to enhance personal growth and professional development.
• Handled incoming and outgoing shipping and receiving activities.
• Coordinated with human resources department to handle payroll and personnel databases.