Muhammad Asif
Chief Executive Officer (CEO) / Country Manager
Lahore
Summary
Experienced CEO with a strong background in strategic planning and operational excellence. Skilled in leading diverse teams to enhance performance and streamline processes. Demonstrated expertise in leadership and financial management, driving business success through effective decision-making and resource allocation. Passionate about driving innovation and achieving sustainable growth in dynamic environments.
Overview
34
34
years of professional experience
Work History
GM Sales
AM Distributors
01.2024 - 04.2025
- Conducted comprehensive competitor analyses to identify market trends and capitalize on emerging opportunities.
- Boosted customer satisfaction by implementing effective communication strategies and addressing concerns promptly.
- Enhanced employee retention, providing ongoing training and development opportunities.
- Championed staff performance recognition initiatives, promoting a culture of continuous learning and professional development within the organization.
Head Of Sales & Marketing
Revive Pharmakon
01.2023 - 01.2024
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
- Streamlined internal processes for improved efficiency, reducing overhead costs and increasing profitability.
- Collaborated with cross-functional teams to develop innovative products that met customer needs and drove business growth.
- Expanded into new markets by conducting thorough research on potential clients'' industries resulting in successful entry.
CEO/ Country Manager
FRESENIUS KABI PAKISTAN Pvt Limited
01.2020 - 01.2022
- Managed significant challenges associated with emerging businesses and delivered sales growth of 30% on a YOY basis.
- Added 3 products to the portfolio, 17 products in the pipeline. OSD(Oral Solid dosage), injectables (IV), Anaesthesia, etc.
- Highest-ever achievement of infusion and syringe pumps in the Pakistan market (EUR 875,000 in one tender).
- Steered efforts to supervise businesses manufactured by Fresenius and marketed/sold by ATCO Laboratories.
- Performed duties as a strategic overly to restructure sales regions to achieve better control/results.
- Built collaborative rapport with DRAP (Federal) for the registration of multiple products.
Strategic Business Unit Head -Medical Devices Pakistan & Afghanistan
FRESENIUS KABI PAKISTAN Pvt Limited
01.2018 - 01.2020
- Collaborated closely with senior executives on corporate strategy development, aligning business unit objectives with overall company vision and mission.
- Established clear performance metrics for team members that aligned with overarching company goals.
- Streamlined operations for efficiency and cost reduction, leading to increased profitability.
- Negotiated advantageous contracts with vendors, suppliers, and partners to support business growth while maintaining cost control measures.
- Oversaw budget development and management, ensuring optimal allocation of resources for maximum ROI.
Country Manager -Pakistan & Afghanistan -Medical Devices (Mediurge/Fresinius Kabi Portfolio)
FRESENIUS KABI PAKISTAN Pvt Limited
01.2016 - 01.2017
- Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
- Established strong relationships with key industry players for business growth and expansion.
- Increased market share by developing and implementing effective sales strategies.
- Optimized resource allocation, enhancing operational efficiency and reducing costs.
- Delivered exceptional customer service by addressing client concerns promptly and effectively.
- Coached and mentored team members, fostering a culture of continuous learning and development.
- Managed cross-functional teams to ensure seamless operations and drive business objectives.
National Institutional Manager
FRESENIUS KABI PAKISTAN Pvt Limited
01.2012 - 01.2016
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Controlled costs to keep business operating within budget and increase profits.
Senior Field Manager
Muller & Phipps Pakistan (Pvt.) Ltd
01.1998 - 01.2007
- Mentored junior field managers, providing guidance on best practices and sharing valuable industry knowledge.
- Evaluated the performance of team members regularly, offering constructive feedback to help them grow professionally.
- Facilitated collaboration between different departments involved in each project, leading to better coordination overall.
- Coordinated the logistics of multiple simultaneous projects, optimizing resource allocation and minimizing downtime.
- Championed ongoing professional development for all team members, promoting a culture of continuous improvement.
- Resolved issues that arose during projects swiftly, mitigating any potential delays or cost overruns associated with these problems.
- Spearheaded process improvements that resulted in increased productivity among field staff members.
Group City Manager
Warrick Pharmaceuticals
01.1997 - 01.1998
- Adhered to applicable local, state, and federal regulations governing land use and growth.
- Oversaw over 500+ personnel working in multiple areas.
- Kept municipal operations in compliance with city ordinances, state requirements and federal laws.
- Prepared plans for land use, area development and urban revitalization.
- Appointed and managed department heads to maintain smooth operations between different functional areas.
- Managed up to 15+ projects per year.
Regional Sales Manager Central Zone
Uniferoz
01.1995 - 01.1997
Sr Sales Promotion Officer
Uniferoz
01.1993 - 01.1995
Sales Promotion Officer
Uniferoz
01.1991 - 01.1993
Education
MBA -
PIRSA
Lahore 04.2001 -
Skills
Process optimization leadership
Workforce management expertise
Strategic marketing knowledge
Workforce education
Leadership and team building
Corporate communications
Performance improvements
Process optimization
Business development
Performance analysis
P&L management
Analytical skills
Timeline
GM Sales
AM Distributors
01.2024 - 04.2025
Head Of Sales & Marketing
Revive Pharmakon
01.2023 - 01.2024
CEO/ Country Manager
FRESENIUS KABI PAKISTAN Pvt Limited
01.2020 - 01.2022
Strategic Business Unit Head -Medical Devices Pakistan & Afghanistan
FRESENIUS KABI PAKISTAN Pvt Limited
01.2018 - 01.2020
Country Manager -Pakistan & Afghanistan -Medical Devices (Mediurge/Fresinius Kabi Portfolio)
FRESENIUS KABI PAKISTAN Pvt Limited
01.2016 - 01.2017
National Institutional Manager
FRESENIUS KABI PAKISTAN Pvt Limited
01.2012 - 01.2016
MBA -
PIRSA
04.2001 -
Senior Field Manager
Muller & Phipps Pakistan (Pvt.) Ltd
01.1998 - 01.2007
Group City Manager
Warrick Pharmaceuticals
01.1997 - 01.1998
Regional Sales Manager Central Zone
Uniferoz
01.1995 - 01.1997
Sr Sales Promotion Officer
Uniferoz
01.1993 - 01.1995
Sales Promotion Officer
Uniferoz
01.1991 - 01.1993
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