Mubashir Hussain
Performance Marketing Manager
Karachi
Summary
Accomplished and strategic-thinking Paid Marketing Expert with over 6 years of proven experience in planning and implementing successful online marketing strategies, including SEO, paid advertising, eCommerce marketing, and app marketing. Skilled in managing high-budget campaigns and optimizing ad spend. Currently overseeing marketing strategies for multiple European brands, managing their overall marketing efforts and performance optimization. Experienced in running ad campaigns across nearly every global region and capable of executing campaigns in multiple languages to drive sales and engagement. Skilled in managing high-budget campaigns and optimizing ad spend. Currently overseeing marketing strategies for multiple European brands, managing their overall marketing efforts and performance optimization. Experienced in running ad campaigns across nearly every global region and capable of executing campaigns in multiple languages to drive sales and engagement.
Overview
9
9
years of professional experience
2
2
Languages
Work History
Senior Marketing Manager
Jumppace LLC
10.2023 - 12.2024
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
- Directed marketing strategies to drive brand growth and online presence.
- Oversaw multi-channel advertising campaigns, achieving improved ROI through data-driven adjustments.
- Managed paid marketing campaigns on Google Ads, Meta Ads, and Bing Ads to generate high-quality leads, overseeing a budget of approximately $35,000 for internal brands' lead generation separate from client marketing efforts.
- Developed and executed eCommerce marketing strategies to drive online sales and conversions.
- Managed a portfolio of over 30+ clients, providing strategic marketing solutions tailored to their business goals.
- Collaborated with cross-functional teams to enhance customer acquisition and retention.
- Exited the company due to financial challenges within the organization.
Digital Marketing Manager
Parallel Solutions Pvt. LTD.
03.2023 - 10.2024
- Developed, launched, and optimized ROI-focused paid marketing campaigns across platforms such as Google Ads, Meta Ads, and Bing Ads.
- Implemented eCommerce marketing strategies to increase online store sales and engagement.
- Analyzed web analytics, transaction volumes, and click-through rates to refine strategies.
- Coordinated with creative teams to enhance ad performance and user engagement.
- Successfully generated leads and conversions through Bing Ads optimization.
- Provided actionable insights through detailed reporting to stakeholders.
Paid Marketing Manager
MightyTech Solutions
03.2022 - 03.2023
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Optimized website content for improved search engine rankings and increased web traffic.
- Enhanced online presence, optimizing website content for SEO and improving user experience.
Junior Executive to Assistant Manager Marketing
Crystal Lite Pvt LTD.
05.2019 - 02.2022
- Generated comprehensive reports highlighting key business insights for presentation to executive leadership teams.
- Provided excellent customer service, resolving issues promptly and nurturing long-term client relationships.
- Enhanced team productivity by streamlining processes and implementing efficient organizational systems.
- Scheduled and managed more than100+ projects per year.
- Implemented innovative solutions to enhance overall operational efficiency and performance metrics.
Brand & Production Head
N-ovative Tech
10.2017 - 04.2019
- Collaborated with cross-functional teams to improve product design, ensuring manufacturability without sacrificing quality.
- Enhanced quality control protocols, resulting in fewer defects and improved customer satisfaction levels.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Planned, implemented, and tracked sales and marketing strategies to promote brand services.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Assistant Brand Manager
FM Software Solutions Pvt. Ltd
03.2016 - 09.2017
- Coordinated promotional campaigns across digital and print platforms.
- Analyzed ROI for marketing initiatives and optimized strategies.
- Developed eCommerce strategies to increase online sales performance.
- Monitored KPIs and collaborated with business managers to achieve goals.
- Increased brand awareness by developing and executing marketing campaigns.
Education
Computer Science - Matriculation in Computer Science
TAFSS
Karachi, Sindh, Pakistan 04.2001 -
Intermediate in Pre-Engineering - Pre-Engineering
SRE Majeed College
Karachi, Sindh, Pakistan 04.2001 -
Bachelor of Science in Computer Science - Computer Science
PAF-KIET
Karachi, Sindh, Pakistan 04.2001 -
Skills
Lead Generation, Social Media Engagement, Web Analytics Tracking, Campaign Management, Market Research, SEO, Brand Management, Influencer Marketing, Google Ads, Meta Ads, Bing Ads, eCommerce Marketing, Conversion Rate Optimization (CRO), Performance Marketing, Data Analysis, A/B Testing, Audience Targeting, Programmatic Advertising, Budget Management, Team Leadership, Marketing Automation, Competitive Analysis, Sales leadership, Influencer marketing and Mobile marketing
Timeline
Senior Marketing Manager
Jumppace LLC
10.2023 - 12.2024
Digital Marketing Manager
Parallel Solutions Pvt. LTD.
03.2023 - 10.2024
Paid Marketing Manager
MightyTech Solutions
03.2022 - 03.2023
Junior Executive to Assistant Manager Marketing
Crystal Lite Pvt LTD.
05.2019 - 02.2022
Brand & Production Head
N-ovative Tech
10.2017 - 04.2019
Assistant Brand Manager
FM Software Solutions Pvt. Ltd
03.2016 - 09.2017
Computer Science - Matriculation in Computer Science
TAFSS
04.2001 -
Intermediate in Pre-Engineering - Pre-Engineering
SRE Majeed College
04.2001 -
Bachelor of Science in Computer Science - Computer Science
PAF-KIET
04.2001 -
Similar Profiles
Saad IrfanSaad Irfan
Customer Success Manager at Jumppace Pvt LtdCustomer Success Manager at Jumppace Pvt Ltd
Wajahat Ullah KhanWajahat Ullah Khan
Software Development & Product Manager at Jumppace Pvt. Ltd.Software Development & Product Manager at Jumppace Pvt. Ltd.
Gulnara SharifovaGulnara Sharifova
Accountant at Global Accounting Consulting LLC (Proud Audit LLC, Global Audit LLC)Accountant at Global Accounting Consulting LLC (Proud Audit LLC, Global Audit LLC)