Hubspot
HYDER ALI ZAMAN
VP Digital Marketing
Lahore, Punjab,PB
Summary
Results-Driven VP of Digital Marketing | 20 Years | Paid Media |
Growth & Revenue A high-performance digital marketing leader with two decades of proven success generating multimillion dollar revenue through data-driven paid advertising strategies across highly competitive verticals, including Insurance, Medicare, Medical Billing, VoIP, Cable, Internet, TV, and Real Estate.
Known for building and scaling elite marketing teams that consistently outperform competitors, and for translating complex organizational goals into clear, executable digital strategies that deliver measurable ROI. Equally adept at managing multi-channel campaigns and cross-functional teams as at optimizing budgets for maximum output and cost efficiency.
Brings a rare combination of strategic vision and hands-on execution, with a track record of turning digital channels into reliable, scalable revenue engines for organizations looking to dominate their market.
Core strengths: Paid Acquisition (PPC/SEM) · Revenue Growth · Team Building & Leadership · P&L Ownership · Cross-Vertical Campaign Strategy · Business Development · Budget Optimization
Overview
21
21
years of professional experience
3
3
Certifications
1
1
Language
Work History
VP of Digital Marketing
TRG
06.2016 - 01.2025
- Delivered $3.5M in revenue on a $500K paid search investment - a 700% ROI - by architecting and managing Tier 1 & 2 Google and Bing campaigns with monthly budgets exceeding $80,000, across Medicare, health, and insurance verticals.
- Generated $4M+ in incremental revenue during AEP 2016 by building and optimizing Google Click-to-Call campaigns with dedicated Medicare Advantage landing pages, targeting high-intent, call-centric keywords that drove a 30%+ call-to-close rate.
- Improved landing page conversion rates by 25%+ by leading cross-functional collaboration with engineering and design teams to implement continuous A/B testing on page copy, layout, CTAs, and form structures tied directly to PPC performance data.
- Reduced wasted ad spend by 35% by restructuring keyword match types, refining negative keyword lists, and tightening audience segmentation across Google AdWords, Bing, and SEM platforms, improving overall ROAS within the first 90 days.
- Built a full-stack SEO and SEM reporting system that delivered monthly performance and revenue forecasting reports to the executive team, enabling data-driven budget reallocation that kept all accounts within ±5% of profitability targets throughout AEP.
- Grew organic search visibility by 40% across content sites by developing and executing a structured SEO strategy covering keyword mapping, on-page optimization, and content gap analysis, supported by comprehensive monthly SEO/SEM reports tracking rank movement and traffic quality.
- Scaled inbound call volume by 20% by identifying and onboarding new external lead sources and targeting call-centric keywords aligned with highest-converting audience segments, directly supporting outbound call center capacity and close rates.
Head of Digital Marketing (Consultant)
Systems Limited
06.2016 - 12.2017
- Generated more than $100,000 a month from Spectrum and DTV campaigns using PPC and Organic traffic.
- Managed Paid and Organic teams and achieved results in google organic as well as paid campaigns.
Global Head Online Sales & Marketing
iDROID USA
04.2013 - 07.2016
- Managed multiple company websites while recognizing and improving their onsite SEO issues to drive sizeable traffic which would generate revenues.
- Started iDroid USA, a new android brand from scratch and turned into multi-million rupees per month revenue earning enterprise.
- Established and expanded iDroid USA into many parts of the world to help derive offline sales and help the company establish its product within retail stores of different regions globally.
- Oversaw, managed and took care of all backend issues including social media, hosting, SEO, paid campaigns and other aspects of SEO management which directly impacted the company’s ability to become self-reliant within a few months’ time.
- Oversee a team of writers while ensuring they generate content which exceeds the current best practices.
- Coordinate, manage and resolve all website related issues while coordinating with relevant development resources.
- Ensure improved UI / UX experience by keeping the latest user experience trends in context.
- Offer suggestions to improve company’s strategic internet marketing direction in order to ensure continued profitability of the organization.
- Create an evolving SEO strategy to remain ahead of the learning curve for new search engine updates to help the company retain and grow its market presence as well as share.
- Maintain an excellent team environment by mentoring newly hired staff members while helping them settle in their particular roles by offering them mentoring and guidance.
Head of Digital Marketing
IPS USA
05.2015 - 06.2016
- Built and led Pakistan's largest digital marketing operation, a 400+ person team spanning PPC, SEO, Social Media, and Call Center divisions, delivering $1.8M in revenue across BPO, Medical Billing, Spectrum, and DTV verticals within the first 18 months.
- Generated $1.8M in combined revenue by designing and executing integrated paid and organic campaigns across Medical Billing, Spectrum, and DTV verticals, maintaining consistent pipeline flow between digital lead generation and call center conversion teams.
- Scaled PPC performance across Google AdWords, Bing, and SEM by implementing a structured testing framework covering ad copy variants, landing page iterations, bidding strategy adjustments, and ad extension optimization, reducing cost-per-lead by an estimated 30% over 12 months.
- Increased inbound sales volume by 25% by identifying, vetting, and onboarding new external lead sources that fed directly into the outbound call center, aligning lead quality standards with call center capacity and agent close rates.
- Directed full-funnel SEO, email marketing, and social media strategies that supported brand visibility and organic lead flow across P3Care.com's ecommerce and BPO service lines, reducing dependency on paid channels by approximately 20%.
- Owned end-to-end PPC budget forecasting and ROI tracking across all accounts, delivering weekly and monthly performance reports to company leadership with actionable recommendations that kept campaigns within budget while consistently meeting or exceeding revenue targets.
- Drove data-led marketing decisions by synthesizing performance data across paid, organic, and social channels, identifying cross-channel trends that informed campaign pivots and improved overall marketing efficiency by an estimated 25%.
Global Head of Online Sales & Marketing
IDroid USA
02.2013 - 01.2015
- Launched iDROID USA from zero to a multi-million USD monthly revenue brand by building the entire digital and sales infrastructure from scratch, including website, ecommerce stores, paid campaigns, SEO, social media, and a global dealer network, within 18 months of brand inception.
- Built and scaled a B2B dealer network across the USA, onboarding retail partners and franchise operators into a structured distribution system that moved iDROID Android smartphones into physical retail locations across multiple states, generating consistent offline revenue alongside digital channels.
- Directed integrated B2B and B2C marketing campaigns across franchise development and retail smartphone sales, designing separate funnel strategies for wholesale dealer acquisition and direct consumer conversion, growing both revenue streams simultaneously.
- Managed multi-channel ecommerce operations across Amazon, eBay, and the brand's own website, optimizing product listings, sponsored placements, and pricing strategies to maximize sell-through rates and maintain competitive positioning against established Android brands.
- Expanded iDROID USA's commercial footprint into multiple international markets by establishing regional partnerships, onboarding country-level distributors, and equipping them with localized digital assets, paid campaign templates, and social media playbooks, driving offline retail placement across 3+ regions.
- Recruited and managed brand ambassadors across multiple countries, developing ambassador briefs, content guidelines, and performance expectations that turned individual influencer relationships into a structured, scalable brand advocacy program.
- Trained and developed marketing teams across different countries, standardizing campaign execution processes, content workflows, and performance reporting so that regional teams could operate independently while staying aligned with global brand positioning.
- Oversaw all digital brand management including social media presence, online reputation, hosting infrastructure, and SEO, ensuring iDROID USA became self-reliant across all digital functions within the first year, reducing outsourcing costs by an estimated 40%.
Manager
Authority Domains
09.2007 - 06.2013
- Ranked client websites on Page 1 of Google USA across multiple competitive industries by designing and executing tailored SEO campaigns covering keyword strategy, on-site optimization, and high-authority link acquisition, directly contributing to measurable increases in client inbound leads and sales.
- Improved client visitor-to-customer conversion rates by an average of 20%+ by building and managing PPC campaigns on Google and SEM platforms, optimizing ad copy, keyword targeting, and landing page alignment for each client's specific vertical and audience.
- Produced industry-specific infographics for multiple clients that earned editorial backlinks from relevant publications, strengthening domain authority and accelerating organic ranking timelines by an estimated 30% compared to standard link-building methods alone.
SEO Manager (Team Lead)
Axvoice VoIP
06.2011 - 06.2013
- Ranked Axvoice on Page 1 of Google USA for its highest-value commercial keywords, including "internet phone service," "VoIP service," "home phone service," and "VoIP provider", and sustained those positions for 18+ months, directly driving a measurable increase in inbound sales volume.
- Produced a first-of-its-kind VoIP industry infographic covering the complete history of internet telephony in the US, earning backlinks from 40+ technology publications and reducing link acquisition cost by an estimated 50% compared to traditional outreach-only campaigns.
- Grew Axvoice's domain authority and search visibility by building, auditing, and continuously replenishing a high-quality backlink portfolio, combining guest post placements on major tech blogs, contextual link campaigns, and viral content assets into a single cohesive off-site strategy.
- Developed and launched a comprehensive affiliate marketing program that diversified Axvoice's lead sources beyond paid search, establishing a passive revenue channel that contributed approximately 15–20% of new customer acquisition within 12 months.
- Improved visitor-to-customer conversion rates by 20%+ by designing and overseeing PPC campaigns on Google and SEM platforms, continuously testing ad copy, keyword match types, and landing page alignment to maximize return on ad spend.
- Drove consistent organic lead flow by ensuring all on-site and off-site content was keyword-optimized, policy-compliant, and aligned with search engine algorithm updates, maintaining content quality standards across an in-house writing team and external contributors.
SEO/PPC Expert
Textlinkbrokers.com
10.2003 - 12.2009
- Managing their PPC campaigns in Google, Overture and MSN ad center.
- Organic Search Optimization & Management
PPC Consultant
BR58.com
01.2006 - 08.2009
- Managing their PPC campaigns in Google, Overture and MSN ad center.
- Organic Search Optimization & Management
Education
MBA - Marketing
National Textile College & Management Institute
Lahore, Pakistan05-2000
Skills
Paid Media & Performance Marketing
Google Ads (Search, Display, Shopping, YouTube) Microsoft Ads (Bing) Programmatic Media Buying PPC Campaign Architecture & Optimization A/B Testing & CRO ROAS & ROI Management Call-Centric Keyword Strategy Amazon & eBay Sponsored Ads
SEO & Organic Growth
Technical SEO On-Page & Off-Page Optimization Link Building & Digital PR Keyword Research & Competitor Analysis Content Strategy & Distribution Local & International SEO Algorithm Update Management Infographic & Viral Content Marketing
Lead Generation & Demand Generation
B2B & B2C Funnel Design Affiliate Marketing Program Development Inbound & Outbound Lead Generation Call Center Marketing Integration External Lead Source Development Landing Page Strategy & Optimization
Ecommerce & Brand Management
Multi-Channel Ecommerce Management (Amazon, eBay, Shopify, Magento, WooCommerce) D2C Brand Building International Market Expansion Retail & Franchise Marketing Online Reputation Management YouTube Channel Optimization
Team Leadership & Operations
400 Person Team Leadership Cross-Functional Team Management Hiring, Training & Mentorship Multi-Country Team Development Agency & Vendor Management Budget Forecasting & P&L Oversight Agile Project Management
Social Media & Content
Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube) Paid Social Campaign Management Online Reputation Management Brand Ambassador Program Development Influencer & Partnership Marketing Content Calendar Management
Business Development
B2B Dealer & Partner Network Development Strategic Partnership Management Franchise Marketing International Distribution Channel Management Client Relationship Management
Tools & Platforms
Google Ads Google Analytics Meta Ads Manager SEMrush Ahrefs Screaming Frog HubSpot Salesforce (CRM) Shopify Magento WooCommerce MS Office Suite Google Workspace
Accomplishments
Worked a super admin (moderator) with Wikipedia.
Affiliations
- Freemason
- Project Management Institute
- Association of Information Technology Professionals
Software
Semrush
Salesforce
Unbounce
Zapier
Apollo
Leadpages
Mail Chimp
Canva
Manychat
Certification
Licensed Google Ads Expert - 5 Years
Timeline
Google Analytic Certified
05-2026
Licensed Google Ads Expert - 5 Years
02-2019
COO-C - Chief Operations Officer - Certified
09-2017
VP of Digital Marketing
TRG
06.2016 - 01.2025
Head of Digital Marketing (Consultant)
Systems Limited
06.2016 - 12.2017
Head of Digital Marketing
IPS USA
05.2015 - 06.2016
Global Head Online Sales & Marketing
iDROID USA
04.2013 - 07.2016
Global Head of Online Sales & Marketing
IDroid USA
02.2013 - 01.2015
SEO Manager (Team Lead)
Axvoice VoIP
06.2011 - 06.2013
Manager
Authority Domains
09.2007 - 06.2013
PPC Consultant
BR58.com
01.2006 - 08.2009
SEO/PPC Expert
Textlinkbrokers.com
10.2003 - 12.2009
MBA - Marketing
National Textile College & Management Institute