Malaika Fatima
Summary
Seasoned PPC Manager with proven success in driving lead generation and improving conversion rates. Experience includes managing large-scale PPC campaigns, optimizing bidding strategies, and conducting thorough keyword research. Known for ability to analyze campaign performance data and provide strategic recommendations. Strengths include strong analytical skills and deep knowledge of SEO best practices. Previous work has significantly increased online visibility and revenue growth for businesses.
Overview
2
2
years of professional experience
Work History
Amazon PPC Manager . Team Lead
BRAIN SOULS
London
01.2023 - Current
- Assisted in the development of digital marketing campaigns for clients on Amazon.
- Prepared detailed reports summarizing results and progress.
- Monitored daily performance metrics of PPC campaigns such as cost per conversion, ROI and CPA.
- Conducted keyword research to determine best opportunities for targeted keywords within a budget.
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
- Worked closely with clients to provide timely updates on performance metrics, answer any questions they may have, and suggest any additional optimizations needed.
- I gained experience in this company through their branch in a foreign country.
Amazon PPC Manager
Sevello Clothing Ltd
11.2023 - 07.2024
- Created product listings, optimized titles, descriptions, bullet points and images for maximum visibility on search engine results.
- Optimized existing campaigns by researching keywords, analyzing competitors' ads, and adjusting bids and budgets accordingly.
- Developed and implemented successful PPC campaigns to meet client objectives.
Education
Associate Degree - Commerce
Riphah International College
10.2022
Skills
- Campaign optimization
- Budget Management
- Team building
- Bid management
- Keyword Research
- Performance reporting
- Landing page optimization
- Performance Analysis
- Audience Targeting
- Campaign Management
TOOLS
- Ad console/ Campaigns Manager - Amazon PPC Manager
- Perpetua - Advertising AI Tool
- Sellerise - Financial Analytic Tool
- Asana - Communication and Reporting Tool
- Helium 10 - Product Research and Performance Analysis
Timeline
Amazon PPC Manager
Sevello Clothing Ltd
11.2023 - 07.2024
Amazon PPC Manager . Team Lead
BRAIN SOULS
01.2023 - Current
Associate Degree - Commerce
Riphah International College
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