Fahad Rohail
Manchester
Summary
Accomplished e-commerce professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability on e-commerce platforms. Highly organized, proactive, and punctual with a team-oriented mentality. Spearheads operations and strategies, plan implementation, and problem solving with ever changing Marketplace rules. Outgoing leader with strengths in communication and collaboration; natural leadership talent and high energy. Proficient in leveraging Marketplace and product knowledge to promote brand growth within Amazon and other platforms. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes. Succeeds in, and adapts to, busy and evolving environment with constant interruptions.
Overview
6
6
years of professional experience
Work History
Amazon Ppc Expert
Mantaro Capital Corp
11.2023 - Current
- Conducted market research and competitor analysis to inform search marketing strategies.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Optimized website content and images to improve search engine rankings.
Ecommerce Account Manager, Amazon
Langhorn
01.2018 - Current
- Monitored and evaluated sales performance to make informed decisions and improve results.
- Optimized product listings to increase visibility and drive traffic to listings.
- Developed and executed online strategies for leads, sales and pricing to generate revenue.
- Developed and executed marketing campaigns to increase online sales and customer engagement.
- Conducted market research and analyzed competitors to identify opportunities and maintain competitive edge.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue by 80%.
- Utilized analytic tools to optimize product listings and improve customer experience.
- Analyzed customer trends and provided insights to improve customer experience.
PPC Expert, Amazon
Extreme Branding
City
07.2023 - 09.2023
- Monitored and evaluated sales performance to make informed decisions and improve results.
- Collaborated with customer service team to achieve seamless customer experience.
- Developed and executed online strategies for leads, sales and pricing to generate revenue.
- Optimized product listings for search engines to increase visibility and drive traffic to listings.
- Analyzed customer trends and provided insights to improve customer experience.
- Developed and executed marketing campaigns to increase online sales and customer engagement.
- Utilized analytic tools to optimize product listings and improve customer experience.
- Created customized marketing materials to increase product awareness.
- Managed search engine marketing budgets and tracked campaign performance.
- Developed and deployed content marketing strategies to improve organic search traffic.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Doubled sales for various micro brands and reduced high ACOS(i.e 100% to 40%).
Account Manager, Marketing
Seasontex
City
09.2021 - 12.2022
- Communicated with other departments to stay informed about the evolution of the Company product lines, relayed information to relevant parties and provided eBusiness guidance as needed
- Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
- Identified appropriate marketing channels and target customers for campaigns.
- Liaised with marketing and sales teams to develop targeted campaigns.
- Developed campaigns and specific marketing strategies for clients.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue by 45%.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Facilitated client satisfaction and renewed customer relations to drive growth.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
- Identified key entry points to enhance market penetration and maximize returns.
- Recommended brand products to customers to encourage repeat purchases and foster customer loyalty.
Marketing Assistant
DWP
City
07.2019 - 09.2020
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Compiled product, market, and customer data to generate informed sales and profit projections.
- Used lead generation software to create organized lists of prospective customers.
- Updated spreadsheets with statistical, financial and non-financial information.
- Collected, analyzed and summarized data and trends to provide marketing tracking and research.
- Compiled product and customer data to generate informed profit projections.
- Conducted thorough research to construct creative and fresh ideas.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Tracked key performance indicators to measure success of campaigns.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Identified appropriate marketing channels and target customers for campaigns.
Education
Mechanical Engineering -
University of Engineering And Technology (UET)
Lahore, Pakistan 05.2018
Associate Of Pre-Engineering -
LGS
Lahore, Pakistan 05.2013
Skills
- Amazon Seller Central & Amazon Vendor Central
- Amazon Seller Central Canada & Amazon Vendor Central Canada
- International Marketplaces: Amazon North America, Amazon Europe
- Apt with scale insights
- Adept at using jira, slack
- Google Analytics & Data Analysis
- Inventory Management, Forecasting & Demand Planning
- Management & Leadership
- Project Management
- Business Development & Brand Management
- Customer & Client Support
- Strong Analytical & Critical Thinking
- ERP Order Management
- Search Engine Marketing
- Audience Engagement
- Keyword Research
- Marketing Strategy Management
- SEO Strategy Development
- Consumer Behavior Research
- Data Trending
- Marketing Tactics
- Microsoft Office
- Competitor Review
- Google Ads
- Campaign Optimization
- Competitive Research and Analysis
- Branding Campaigns
- Digital Content Platforms
- Marketing Initiatives
- Keyword Optimization
- Ad Development
- Conflict Mediation
- Client Needs Assessment
- Strategic Networking
- Competitive Market Evaluation
- Data Science
- Industry Trend Understanding
- Social Media Digital Marketing
- Profit Margins
- Trend Forecasting
Timeline
Amazon Ppc Expert
Mantaro Capital Corp
11.2023 - Current
PPC Expert, Amazon
Extreme Branding
07.2023 - 09.2023
Account Manager, Marketing
Seasontex
09.2021 - 12.2022
Marketing Assistant
DWP
07.2019 - 09.2020
Ecommerce Account Manager, Amazon
Langhorn
01.2018 - Current
Mechanical Engineering -
University of Engineering And Technology (UET)
Associate Of Pre-Engineering -
LGS
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