Kashif Afrid
Karachi,Sindh
Overview
6
6
years of professional experience
Work History
Area Sales Manager
Haleon CHC
Karachi
02.2026 - Current
- Assigned to Karachi, Thatta, Hub, Gawadar area managing major towns of Baluchistan, Gawadar Pasni, Ormara, Jewani and Thatta
- Managing 2 distributors
- Locking JBP with Top end retail customers for display and sales targets
- Closely monitoring and implementing all trade marketing activities in area with full compliance and transparency
Area Sales Manager
Haleon
Nawabsha
03.2024 - 01.2026
- Assigned to Nawabsha area in South managing the major towns Mirpurkhas, Badin, Umerkot, Mithi
- Creating and delivering Regional sales plans and quotas
- Monitoring Direct reporting sales managers performance and KPI
- Effectively managing distribution KPI and ensuring quality in operations
- Delivering timely market intelligence to HO
Area Manager
Haleon CHC
Quetta
01.2022 - 02.2024
- Assigned to Quetta area managing 5 major towns of Quetta, Chaman, Sibbi, Khusdar, Lorali, Qalat
- Managing 2 distributors
- Locking JBP with Top end retail customers for display and sales targets
- Closely monitoring and implementing all trade marketing activities in area with full compliance and transparency
ADM
GSK Consumer Healthcare Pakistan Ltd
Karachi
01.2021 - 12.2022
- Assigned to Karachi area
- Building high performance winning teams that have consistently won Paro power team National award thrice in 2021
ADM
GSK Consumer Healthcare Pakistan Ltd
Hyderabad
01.2020 - 12.2020
- Tasked to Manage Retail and Wholesale FMCG and OTC portfolio for Hyderabad managing 7 major town of Sindh, Nawabshah, Nousheroferoz, Shadadpur, Mirpurkhas, Umerkot, Badin, Thatta
- Responsible for developing, building and growing power brands such as Panadol, CAC, Sensodyne, ENO and Horlicks with closing follow with trade marketing ATL and BTL activities
- Effectively developed and executed a sustainable plan that increased ND and WD for Parodontax and Sensodyne that doubled Sensodyne WD from 19% to 44%
- Introduced Spot seller for small towns coverage expansion plan whereby increasing oral care business by 8%
- Negotiating and locking JBPs with 155 Key Retail Accounts
- Achieved Paro Power Team award for best area achieving highest targets of 106% and GOLY of 70%
Regional Operation Manager
GSK Consumer Healthcare Pakistan Ltd
- Responsible oversees the performance, efficiency, and strategy of multiple locations within a specific geographic region and ensure consistent operational standards, manage budgets, drive profitability, and lead local teams to meet corporate goals.
- Key responsibilities include optimizing workflows, monitoring KPIs, and ensuring compliance.
- Strategic Planning: Developing and executing regional operational plans that align with overall corporate objectives to drive growth and profitability.
- Performance Monitoring: Using key performance indicators (KPIs) to analyze performance metrics across sites and taking corrective action to improve efficiency.
- Operational Excellence: Standardizing procedures across locations to ensure efficiency, quality control, and compliance with company policies and regulations.
- Financial Management: Overseeing regional budgets, managing Profit & Loss (P&L), and allocating resources to maximize cost-efficiency.
Education
BSC -
Degree College Larkana
Larkana08-1999
Skills
- Sales strategy
- Market analysis
- Distribution management
- Trade marketing
- Performance monitoring
- Customer relationship management
Timeline
Area Sales Manager
Haleon CHC
02.2026 - Current
Area Sales Manager
Haleon
03.2024 - 01.2026
Area Manager
Haleon CHC
01.2022 - 02.2024
ADM
GSK Consumer Healthcare Pakistan Ltd
01.2021 - 12.2022
ADM
GSK Consumer Healthcare Pakistan Ltd
01.2020 - 12.2020
Regional Operation Manager
GSK Consumer Healthcare Pakistan Ltd
BSC -
Degree College Larkana