Book reading
Hafiz Zafar Ali
Digital Marketer | SEO Expert | Content Writer | Copy Writer
Islamabad,Pakistan
Summary
As a seasoned SEO specialist and digital marketer, I bring over 6 years of experience in driving website traffic, increasing conversions, and boosting ROI for businesses across various industries. My expertise lies in conducting keyword research, optimizing website content, creating backlinks, analyzing analytics data, and executing effective digital marketing campaigns to improve search engine rankings and enhance online visibility.
Overview
10
10
years of professional experience
2
2
Certifications
Work History
SEO Team Lead
United Sol (Pvt) Ltd.
Islamabad
08.2016 - Current
- Conducted comprehensive keyword research and developed strategic SEO plans for our eCommerce store, resulting in 20% increase in organic traffic and 30% boost in revenue
- Analyzed website data using Google Analytics and created customized reports to provide insights and recommendations for clients to improve website performance
- Collaborated with content writers and graphic designers to develop and execute successful content marketing campaigns
- Optimized product pages for search engines and users
- Delegated and monitored tasks of other team members
- Wrote blogs and content copies for plugins
Digital Marketing & Customer Support Specialist
IQRA Tutoring (Pvt) Ltd.
Rawalpindi
11.2012 - 06.2016
- Created and managed PPC campaigns on Google Ads and social media platforms, achieving a good average conversion rate and CPC through A/B testing and optimization
- Developed and managed email marketing campaigns, resulting in a good average open rate and click-through rate
- Contacted international prospects via Skype and scheduled their classes
- Provided technical support via phone, email, and chart
- Facilitated coordination among various company departments
Education
MS Computer Science (Incomplete) -
COMSATS
Islamabad 01.2014 - 06.2015
BS Computer Science -
Institute of Computer & Management Sciences
Peshawar 01.2005 - 06.2009
Skills
Analytics and SEO
Digital marketing
SEO copywriting
Google Ads
Email marketing
SMM
Blogging
Customer service
Ahrefs
Interests
Travelling
Eating out
Certification
Digital marketing course by IDM Pakistan
Timeline
SEO Team Lead
United Sol (Pvt) Ltd.
08.2016 - Current
MS Computer Science (Incomplete) -
COMSATS
01.2014 - 06.2015
Digital Marketing & Customer Support Specialist
IQRA Tutoring (Pvt) Ltd.
11.2012 - 06.2016
BS Computer Science -
Institute of Computer & Management Sciences
01.2005 - 06.2009