Javaria Bibi
Karachi,Pakistan
Summary
Diligent Team Lead with over 1 year of successful SEO and Content Management experience. Improving productivity and profit levels across multiple teams. Methodical and resourceful team player with excellent time management and task prioritization skills. Experienced in handling delicate web structures to generate productivity and leads. I look forward to working with competitive firms to harness my talent and skills.
Overview
4
4
years of professional experience
8
8
years of post-secondary education
Work history
SEO Team Lead
BI Communications
Islamabad, Pakistan
05.2023 - Current
- Promoted company values and vision, ensuring full team adherence and investment.
- Monitored staff performance levels, implementing necessary changes to improve productivity and meet targets.
- Developed and implemented strategic processes for improved productivity and profitability.
- Led performance reviews and tailored employee feedback to facilitate professional development.
- Evaluated project specifications for technical feasibility, security risks, and user experience concerns.
Content Editor
BI Communications
Islamabad, Pakistan
01.2023 - Current
- Advertised online to increase Click Through Rate (CTR) and gain momentum.
- Designed an editorial calendar to optimize schedules for the content team.
- Wrote and edited content, publishing finished products using WordPress.
- Optimized content scheduling times to increase user engagement.
- Adhered to data protection and copyright laws using best practices.
- Scheduled meetings with the team to brainstorm and develop new ideas.
- Provided editorial, creative, and technical support to team members to enhance brand vision.
- Developed cross-platform content strategy to reach a wider audience.
Content Writer
BI Communications
Islamabad, Pakistan
03.2022 - Current
- Produced engaging headlines to capture the target audience.
- Used best practices in producing content to define the mission of the organization.
- Developed keyword and SEO guidelines to boost web traffic.
- Calculated impact and analyzed performance regarding delivered content.
- Modified and updated website content to deliver fresh newsfeeds.
- Conducted research on assigned topics, generating comprehensive, factual content.
SEO Executive
UK Websites
Islamabad, Pakistan
11.2022 - 05.2023
- Worked as a Freelancer.
- Analyzed website performance and effectively practiced SEO optimization, increasing web traffic.
- Improved web development plans to achieve client requirements within assigned timeframes.
- Used design expertise to create high-quality animations for diverse websites.
- Performed thorough testing and analysis to eliminate error and risk.
Web Developer
Lotte Chemicals
Karachi, Pakistan
07.2019 - 08.2019
- Automated employee performance evaluation reminders for senior leadership.
- Oversaw exit interviews and off-boarding process for resigned and terminated employees.
- Addressed employee conflicts, following corporate procedures for timely resolution.
- Designed industry-leading employee engagement and recognition programs.
Education
Matriculation - Science
EAB Haroon Bahria College
Karachi, Pakistan 08.2013 - 08.2015
Intermediate - Pre Engineering
Haroon Bahria College for Boys and Girls
Karachi, Pakistan 08.2015 - 08.2017
Bachelor of Science - Software Engineering
Muhammad Ali Jinnah University
Karachi, Pakistan 09.2017 - 08.2021
Skills
- Excellent communication
- Team Work
- Client Support
- Web Developer
- QA Management
- Keyword Placement and Handling
- Content Writing
- Business Development
- Keyword Research
- Search Engine Optimization
- Content Handling
- Content Editing
- To make the website search engine friendly and
- To make content easily and quickly indexed
- To enable content rank against primary keywords
Duties At BI Communications:
STRATEGIC GOAL:
Get Leads
Lead Generation Strategy Components:
SEO
SEO is further divided into two categories:
Onsite SEO
The primary objectives of Onsite SEO are:
Onsite SEO Checklist
Keyword Research
Remove duplicate content
Optimize Titles
Optimize meta descriptions tag
Optimize content
Optimize internal linking
Optimize Image ALT tags
Optimize H1, H2, H3
Optimize website load time
Fix canonical issue
Use redirects where needed
Optimize URL structure
Optimize XML sitemap
Offsite SEO
The primary objectives of offsite SEO are:
Improve Page Authority
Improve Domain Authority
Improve Citations Flow
Improve Trust Flow
Offsite SEO Checklist:
Get High-quality backlinks
Get High-quality citations
Submit website to High-quality directories (Select ones only)
Enhance reach using forum postings
Social Bookmarking
Reciprocal Link building
Cross-linking
Local Listings
Participate in Q/A communities to get leads
Tracking Mechanism
Tracking would be done using Google Analytics
For Leads & sales, we would set monthly targets based on data we receive from Google Analytics and your previous sales/leads record
Feedback & Reporting
Weekly Progress Reports containing website technical analysis & SERP rank analysis
Monthly progress reports containing technical website analysis, SERP rank analysis, leads analysis, conversion analysis, progress review for the month, and plan for the next month
Languages
English
Fluent
Urdu
Native
Timeline
SEO Team Lead
BI Communications
05.2023 - Current
Content Editor
BI Communications
01.2023 - Current
SEO Executive
UK Websites
11.2022 - 05.2023
Content Writer
BI Communications
03.2022 - Current
Web Developer
Lotte Chemicals
07.2019 - 08.2019
Bachelor of Science - Software Engineering
Muhammad Ali Jinnah University
09.2017 - 08.2021
Intermediate - Pre Engineering
Haroon Bahria College for Boys and Girls
08.2015 - 08.2017
Matriculation - Science
EAB Haroon Bahria College
08.2013 - 08.2015
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