ASAD HUSSAIN
Brand Manager
Summary
Dynamic Brand Manager with more than 6 years of experience in retail management, product marketing, and digital strategy. Currently leading marketing at Garibsons Private Limited, a leading rice exporter in Pakistan. Previously managed a diverse portfolio of 10 international brands at Team A Ventures. Adept at developing and executing strategies, with a proven track record in enhancing brand presence and driving growth.
Overview
13
13
years of professional experience
3
3
Certifications
Work History
Brand Manager
Garibsons Private Limited
03.2025 - Current
- Developed and executed branding campaigns for Mughal Rice and Nuboard to educate target audiences on product features, benefits, and values.
- Led the branding and packaging of a new product.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Engaged with influencers and other partners for potential collaborations, successfully executing some partnerships.
Brand Manager
TPL Trakker Limited
07.2021 - 02.2025
- Identified key online platforms and strategized targeted paid campaigns that increased digital sales by 100%
- Established strong digital presence by revamping the website and actively managing social media platforms
- Planned and executed various activations including high-profile government events, successfully generating potential leads
- Developed and implemented annual marketing strategies for new initiatives, while efficiently managing marketing budgets
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
Account Manager
IO Digital (Pvt.) Limited
11.2020 - 07.2021
- Key accounts: Engro, Ministry of Human Rights, Emaar Pakistan, Bonanza Satrangi, Transworld, Meme
- Collaborated with creative and strategy teams to develop strategies and content aligned with brand objectives
- Worked closely with media planning team to amplify digital campaigns effectively
- Conceptualized and executed digital and PR campaigns for various brands
- Conducted analysis of social media platforms, providing monthly reports and optimizing performance
Assistant Manager Marketing
Team A Ventures (Pvt.) Limited
07.2018 - 11.2020
- Brands: Debenhams, NEXT, Mothercare, Accessorize, Timberland, Crocs, Yves Rocher, Havaianas
- Developed and managed annual brand plans and marketing budgets for 10 international brands
- Oversaw overall margins for footwear brands, strategically planning promotions to optimize profitability
- Successfully launched Yves Rocher and Havaianas in Pakistan, achieving a 5x growth in social media within 6 months
- Introduced seasonal categories with an innovative children's fashion show at Dolmen Mall
- Planned and executed multiple PR and BTL campaigns, collaborating closely with influencers
- Coordinated closely with digital and media activation agencies
Management Trainee
Team A Ventures (Pvt.) Limited
07.2017 - 06.2018
- Supervised retail operations across stores, and developed SOPs to ensure consistent operations across all brands.
- Created a comprehensive training manual for store teams to enhance performance and service quality.
Site Engineer
Jazeera Emirates Power
07.2012 - 07.2014
- Managed multiple sites and teams in the execution of 400kV cable laying works for Transco, ensuring adherence to project specifications and timelines
- Coordinated effectively with consultants, subcontractors, and suppliers to facilitate smooth and timely project delivery
- Secured necessary NOCs from relevant authorities, preventing conflicts and ensuring regulatory compliance
Education
MBA - Marketing
IBA
BE - Electrical
NED University of Engg. & Tech.
Skills
- Microsoft Power BI
- MS Office
- Digital Marketing
- Basic WordPress
- Brand strategy
- Campaign planning
- Social Media Management
Certification
Diploma in Digital Marketing & Ecommerce – IoBM
Timeline
Brand Manager
Garibsons Private Limited
03.2025 - Current
Brand Manager
TPL Trakker Limited
07.2021 - 02.2025
Account Manager
IO Digital (Pvt.) Limited
11.2020 - 07.2021
Assistant Manager Marketing
Team A Ventures (Pvt.) Limited
07.2018 - 11.2020
Management Trainee
Team A Ventures (Pvt.) Limited
07.2017 - 06.2018
Site Engineer
Jazeera Emirates Power
07.2012 - 07.2014
BE - Electrical
NED University of Engg. & Tech.
MBA - Marketing
IBA
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