Muhammad Imran Arif
Amazon PPC Specialist
Lahore,Punjab
Summary
Results-oriented Launch Manager with a specialization in Amazon PPC advertising. Demonstrated expertise in creating and managing successful Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display. Skilled in conducting thorough market research, keyword analysis, and competitor research to identify strategic opportunities and optimize campaign performance. Proficient in leveraging data-driven insights to refine targeting, optimize bids, and improve ad creatives. Experienced in utilizing tools like Helium10 and Jungle Scout for market analysis and competitor research. Adept at generating comprehensive reports and utilizing data visualization tools to track key metrics and drive informed decision-making. Proven ability to achieve significant improvements in product visibility, sales growth, and brand recognition. A motivated and detail-oriented professional dedicated to maximizing the performance of Amazon PPC advertising campaigns.
Overview
7
7
years of professional experience
Work History
Brand Manager - Ecommerce and Digital Marketing
Izonefy
Lahore, Punjab
2023.08 - Current
Launch Manager
Extreme Commerce
Lahore
11.2022 - Current
- Ensured launch readiness and execution, optimize PPC campaigns, formulated launch strategy and managed launch budget.
- Work closely with the sales team to provide them with the necessary tools, training, and collateral to effectively sell and promote new products. Ensure the sales team is equipped with the knowledge and resources to meet their targets.
- Developed and managed successful Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Conducted comprehensive market research and competitor analysis to identify strategic opportunities and optimize campaign performance.
- Utilized data-driven insights to refine targeting, optimize bids, and improve ad creatives for maximum visibility and sales growth.
- Leveraged tools such as Helium10 and Jungle Scout to perform market analysis and competitor research, gaining a competitive edge in the market.
- Generated comprehensive reports and utilized data visualization tools to track key metrics, monitor performance, and make informed decisions.
- Supervised branding of products, encompassing photography, videography, Enhanced Brand Content, Storefront, and sales copy based on market research and social media creativity.
- Achieved significant improvements in product visibility, sales growth, and brand recognition through strategic optimization and campaign refinement.
- Manage stock levels before and during launch, for both 3PL and FBA operations.
- Coordinate and oversee all aspects of the product launch process, including timeline management, resource allocation, and stakeholder communication. Ensure all deliverables are completed on time and within budget.
- Collaborate with the marketing team to develop effective marketing campaigns and promotional strategies to generate awareness and drive product demand. Identify appropriate channels, platforms, and messaging to reach the target audience.
- Updated backend search terms and create inventory alerts.
Senior PPC Manager
Extreme Commerce by Sunny Ali
Lahore
10.2021 - 11.2022
- Campaign strategy: Developing and executing advertising strategy for Amazon that aligns with business goals, target audience, and budget.
- Keyword research: Conducting thorough research to identify high-performing keywords and search terms to target in Amazon Advertising campaigns.
- Campaign creation: Creating and launching Amazon Advertising campaigns across various ad formats, such as Sponsored Products, Sponsored Brands, and Sponsored Display.
- Campaign optimization: Continuously monitoring and optimizing campaigns for maximum performance and return on investment (ROI), adjusting bids, budgets, targeting, and ad creative as needed.
- Performance reporting: Analyzing campaign performance and providing regular reporting on key metrics such as impressions, clicks, conversion rates, and ROI.
- Stay updated: Keeping up-to-date with Amazon Advertising trends, features, and best practices, and testing and implementing new strategies as appropriate.
- Collaboration: Working collaboratively with other teams such as sales, marketing, and product management to ensure advertising strategies are aligned with overall business goals and objectives.
Unity Game Developer
Finz.io
Lahore
10.2016 - 10.2021
- Designing and implementing game mechanics, ensuring that the rules and systems governing gameplay were engaging and fun.
- Creating and implementing animations for characters, objects, and environments that brought the game to life and enhanced the player experience.
- Writing clean, efficient, and maintainable code to implement game mechanics, develop user interfaces, and handle game events.
- Testing and debugging the game, ensuring that it was stable, bug-free, and met design specifications.
- Collaborating with cross-functional teams, including designers, artists, and other developers, to ensure the successful delivery of high-quality games on time and within budget.
- Keeping up-to-date with emerging trends in the gaming industry and incorporating new technologies and approaches to create innovative and engaging games.
Education
Master of Science - Data Science
University of Management And Technology
Lahore03.2024
Bachelor of Science - Computer Science
FUUAST, Islamabad
Islamabad08.2016
Skills
- Campaign Management
- Amazon Advertising Expert
- Marketing campaign management & Optimization
- Microsoft Office (Excel Expert)
- Excel Power Query
- Microsoft Power BI
- Critical Thinking
- Product launches
- Pricing strategies
- Competitive and Trend Analysis
- Sales promotions
- Market segmentation
- Account management
- KPI monitoring
- Competitive analysis
- Budget oversight
- SEO
- Marketing Techniques
- Brand-building strategies
- C# Programming Language
- Tactical planning
Timeline
Brand Manager - Ecommerce and Digital Marketing
Izonefy
2023.08 - Current
Launch Manager
Extreme Commerce
11.2022 - Current
Senior PPC Manager
Extreme Commerce by Sunny Ali
10.2021 - 11.2022
Unity Game Developer
Finz.io
10.2016 - 10.2021
Master of Science - Data Science
University of Management And Technology
Bachelor of Science - Computer Science
FUUAST, Islamabad
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