Anas Ghouri
Data Analyst
Karachi
Summary
Analytical and detail-oriented aspiring Data Analyst with hands-on experience in SQL, Power BI, Excel, and Python. Background in business operations and data-driven decision-making through freelance roles. Proficient in statistical analysis, report development, data visualization, and building automated workflows. Passionate about transforming raw data into actionable insights to support business growth strategy. Actively pursuing a data analyst role to contribute to impactful solutions and grow through real-world experience.
Overview
4
4
years of professional experience
2045
2045
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Brand Manager (Freelance)
Crystal Vibe
01.2024 - Current
- Analyzed sales and advertising data to optimize pricing, promotions, and product strategy.
- Created Excel and Power BI dashboards to visualize trends, campaign ROI, and marketing KPIs.
- Conducted A/B testing and performance reviews to guide decisions, contributing to 40% annual sales growth in 2024.
- Performed SQL-based YOY profit analysis to uncover margin gaps, leading to strategic pricing and marketing adjustments that improved profitability by 10% in 2025.
Marketing Strategist
Crystal Vibe
11.2021 - 12.2023
- Analyzed campaign-level data to optimize ad spend and targeting, improving marketing efficiency by 30% and reducing customer acquisition cost by 15%
Supply Chain Manager
Luminoa Corporation
02.2022 - 03.2024
- Analyzed inventory, sales, and order data using Excel and SQL to forecast demand trends and optimize restocking schedules.
- Built tracking sheets and dashboards to monitor product performance, shipping efficiency, and inventory levels, contributing to a 20% sales uplift in peak seasons.
- Collaborated with cross-functional teams to align data-driven insights with operational strategies, reducing stockouts and delays.
Education
BBA - Business Administration
Iqra University
04.2001 - 02.2025
Certificate - Accounting & Finance
Institute of Chartered Accountants of Pakistan
03-2021
Skills
- MS Excel
- Power BI
- SQL
- Python
- Statistics
- Machine Learning
- Data Cleaning
- Exploratory Data Analysis
Certification
Data Mining & Business Intelligence (IBA CICT)
Timeline
Brand Manager (Freelance)
Crystal Vibe
01.2024 - Current
Supply Chain Manager
Luminoa Corporation
02.2022 - 03.2024
Marketing Strategist
Crystal Vibe
11.2021 - 12.2023
BBA - Business Administration
Iqra University
04.2001 - 02.2025
Certificate - Accounting & Finance
Institute of Chartered Accountants of Pakistan
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