ALNISA BAIG

• Built and lead an in-house creative function, managing a multidisciplinary team across design, UI/UX, video, content & e-commerce operations.
• Led the redesign of Genetics Pharmaceuticals’ corporate logo after nearly 20 years, creating a modern visual identity that reflects the company’s evolution, scientific roots, and expanding healthcare portfolio.
• Oversee internal and external corporate communications across channels, including corporate campaigns, digital content, publications, and branding. Ensure brand consistency, creative quality standards, and cross-functional stakeholder alignment.
• Lead the creative and digital development of Genetics Wellness; the OTC project spanning brand identity, packaging, competitive research on trends, pack sizing & pricing, product communication to setting up Shopify e-commerce experience that meets international standards of design & function focusing on sustainable and growing organic sales.
• Direct creative and digital communications for Hablullah; an Islamic Dawah channel. The digital platforms showed exponential growth across platforms. Instagram audience grew from 1.7K to 150K+ in a year alone, with content hitting views in millions. The youtube channel got monetized generating an income stream for platform's independent sustainability.
• Guide creative support and customer-journey improvements for Apka Muaalij; a telehealth platform, including digital content and UI/UX revamp planning for website and applications for both doctors, patients and admin.
• Developed I Am Beauty, Genetics Pharmaceuticals’ cosmetics brand, from creative direction and packaging to its digital presence. Led the creative development of the brand’s Shopify website, helping build its online storefront and prepare the brand for e-commerce.

• Bring industry practice into the classroom through case studies, industry-linked assignments, and guest-speaker sessions.
• Develop course outlines and learning activities aligned with programme objectives and students’ learning needs.
• Teach Business Communication and Advertising to students at the School of Business.

• Joined early in platform development, contributing hands-on to shape initial direction and strategy with the CEO.
• Participated in brainstorming and early product discussions for Figma, contributing to design thinking across the platform’s UI/UX and user experience.
• Helped onboard the platform’s initial influencers and supported early setup and coordination for one of its initial client

• Supervised senior-year thesis projects from concept development through final presentation.
• Guided students in typography, layout systems, design research, brand storytelling, and project execution, fostering creativity and critical thinking.
• Supervised senior-year thesis projects from concept development to final presentation, ensuring alignment with academic standards and student objectives.

Joined Offroad Studios as Head of Business Planning & Development and was elevated to Executive

Director within a year, overseeing strategic growth, creative direction, and key client relationships. Offroad Studios functioned as a creative partner to global agencies including Ogilvy, BBDO, and RED, delivering high-impact campaigns across multiple sectors.

• Worked across industries including food & beverages, fashion, automotive, nicotine, and tech.
• Delivered campaigns and creative assets for major clients such as Coca-Cola, Pepsi, Nestle, British American Tobacco, Audi, United Snacks, and more.
• Mentored multidisciplinary teams across design, digital, video, and content planning.

Joined as the first creative lead at a newly launched advertising agency, wearing multiple hats across

R&D, client acquisition, campaign strategy, and creative execution.

• Led client pitches, brand audits, and campaign ideation, securing major accounts including Honda Atlas Cars, Borjan, Caanchi n Lugari, Subway.
• Oversaw full-cycle campaign development—from concept and copy to design, execution, and post-launch optimization.

Worked with Google's Creative Marketing team, contributing to design-driven initiatives and collaborative

learning experiences.

• Supported the Day-Dedicated Logos Program, developing design concepts and visual research for special event and cultural celebration logos (Google Doodles).
• Assisted in planning and facilitating creative workshops, collaborating with cross-functional teams to promote idea exchange and innovation.
• Gained hands-on experience in branding, storytelling, and creative problem-solving within a global tech environment.

• Represented Pakistan at international summit, engaging with participants from over 20 countries to foster diplomatic relations.
• Contributed to cross-cultural discussions, authored communiqués and policy recommendations influencing G20 action plan.
• Represented organization at international forums, delivering prepared messages aligned with program objectives.
• Built relationships with partners, stakeholders, and delegates to support collaboration across initiatives.
• Facilitated discussions, roundtables, and workshops to elevate participant engagement and shared learning.

• Gold Medal
• GPA: 3.9