Alnisa Baig

• Built an Inhouse Design Agency & Lead a team of 9 including 2D, 3D, UI/UX designers, video editors & content writers for Genetics and multidisciplinary verticals.
• Overlooked all Internal and External Corporate Communications for Genetics across all channels and mediums.
• Lead Genetics Wellness; the OTC project from designing the logo, packaging labels, competitive studying on trends, pack sizes & pricing, to setting up a shopify store that meets international standards of design and function.
• Lead the creative and digital aspect for Hablullah; an Islamic dawah organization. The digital platforms showed exponential organic growth across platforms. The instgaram page grew from 1.7k to 82k in 7 months, with reels hitting views in billions.
• Overlooked all creative support for Apka Mualij; A telehealth platform, from statics posts, animated and human interface videos, social media management to Revamping the UI/UX of website and mobile applications for both doctors and patients from scratch considering optimized customer journey.

• Taught Business Communication and Advertising to marketing students at School of Business
• Designed course outlines making them programme appropriate considering the advanced students learning capacity.
• Integrated functional learning by introducing industry practices through actual case studies, industry linked assignments and practicing guest speakers.

• Led the end-to-end strategy for an AI-powered influencer management platform. Played a key role from conceptualization and naming to securing startup mentorship through NIC and international acceleration via Founders Institute.
• Developed core product concept, brand positioning, and go-to-market strategy.
• Conducted R&D and market analysis to identify regional gaps and opportunities.
• Defined MVP roadmap & Built the investor pitch deck

• Taught History of Graphic Design, exploring global design movements, key figures, and their influence on contemporary practice.
• Conducted studio courses in Editorial Design and Communication Design, guiding students through typography, layout systems, and brand storytelling.
• Supervised senior-year thesis projects, mentoring students through concept development, design research, and final execution.

Joined Offroad Studios as Head of Business Planning & Development and was elevated to Executive Director within a year, overseeing strategic growth, creative direction, and key client relationships. Offroad Studios functioned as a creative partner to global agencies including Ogilvy, BBDO, and RED, delivering high-impact campaigns across multiple sectors.

• Worked across industries including food & beverages, fashion, automotive, nicotine, and tech.
• Delivered campaigns and creative assets for major clients such as Coca-Cola, Pepsi, Nestle, British American Tobacco, Audi, United Snacks, and more.
• Mentored multidisciplinary teams across design, digital, video, and content planning.

Joined as the first creative lead at a newly launched advertising agency, wearing multiple hats across R&D, client acquisition, campaign strategy, and creative execution.

• Led client pitches, brand audits, and campaign ideation, securing major accounts including Honda Atlas Cars, Borjan, Caanchi n Lugari, Subway.
• Oversaw full-cycle campaign development—from concept and copy to design, execution, and post-launch optimization.

Worked with Google’s Creative Marketing team, contributing to design-driven initiatives and collaborative learning experiences.

• Supported the Day-Dedicated Logos Program, developing design concepts and visual research for special event and cultural celebration logos (Google Doodles).
• Assisted in planning and facilitating creative workshops, collaborating with cross-functional teams to promote idea exchange and innovation.
• Gained hands-on experience in branding, storytelling, and creative problem-solving within a global tech environment.

Represented Pakistan at the Fora Network Global Summit, an international policy and youth development platform with participants from over 20 countries.

• Contributed to cross-cultural dialogues on global development, innovation, and policy reform.
• Authored key communiqués and policy recommendations submitted for inclusion in that year’s G20 action plan.
• Acted as a cultural and intellectual ambassador, presenting Pakistan’s perspectives on female labourforce participation, youth, innovation and educational development.