Zunehra Khan
Experienced Marketing And Brand Communication Specialist
Karachi
Summary
Experienced Strategy Manager with a demonstrated history of working in the marketing and advertising industry with over 9 years of expertise in developing and executing successful digital marketing strategies and campaigns.
Skilled in consumer advertising, insight mapping, trends analysis and social media management. Demonstrated ability to drive traffic, engage audiences, and increase conversions through data-driven insights and analysis. Commended for excellent communication, project management, and team leadership skills.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
Work History
Head of Strategy
Digitz Digitas
11.2023 - Current
- Devised Influencer marketing strategy for Foodpanda Pro and L'Oreal Pakistan.
- Designed 'Attribution Engine' to monitor trends and consumer behaviors in real time.
- Spearheaded campaign strategies for National Ketchup (Asia Cup 2023 & Ramadan 2024), National Recipe Mixes (Karachi Khaas Range) and L’Oréal Skin OAP (Ramadan 2024) to amplify brand presence and penetration.
- Established category leadership and built brand loyalty on various social media platforms, increasing Facebook followers by 40%, Instagram by 60%, LinkedIn by 33%, and YouTube by 22%.
- Utilized CRM for National Foods for the initiative of 'Khatoon-e-Khaas' to boost potential customer conversions by 17%.
- Devised insight-driven, digital launch strategies to maximize brand visibility and engagement for Bisconni Fudge Brownie, Bisconni Premium, and Swiss Premium brand portfolio.
- Initiated strategic direction for Maybelline New York and National Mayo for theyear 2024.
- Spearheaded launch of 'Foree', remittance solution app in Pakistan.
- Led the process of developing brand guidelines for Gatronova, Ismail Industries Limited and National Food Service to develop consistent brand identity.
- Devised insight-driven, digital content strategies to maximize brand visibility in a B2B ambit for Tetra Pak Africa and Pakistan
- Spearheaded social listening department to monitor brand sentiment to guide digital strategy for global brands during the Middle-East Crisis.
- Successfully launched Dettol Skincare in Kenya based on social insights and strategic nuances.
- Evaluated emerging trends within the industry landscape to ensure continued competitiveness in rapidly evolving market for National Foods Limited and L'Oréal Pakistan.
- Spearheaded market research efforts to inform product development and marketing strategies.
- Improved overall business performance through comprehensive data analysis and strategic planning.
- Developed key partnerships with industry leaders, resulting in mutually beneficial collaborations
Senior Strategy Manager
Digitz Digitas
08.2023 - 11.2023
- Developed and implemented a comprehensive digital strategy for the company, resulting in a 30% increase in digital traffic and a 20% increase in social media engagement.
- Successfully pitched and secured new clients, resulting in a 20% increase in revenue.
- Developed Public Relation plans as per client’s campaigns and executed them with the internal PR Team that garnered over 40 million impressions.
- Curated the digital launch strategy and brand personality for National Foods, cloud kitchen 'MungWow'
- Led the process of data analysis to identify new trends in Food and Beverage Landscape within Pakistan
- Spearheaded surveys to attain first hand data and insights from the consumers to build 'Consumer Index' for National Foods Limited and L'Oreal Pakistan.
- Maintained strong relationships with key stakeholders and clients, resulting in a 95% client retention rate
Manager Strategy & Planning
Symmetry Digital Agency
05.2019 - 10.2019
- Launched new products and services with thorough market research, leading to increased revenue growth.
- Successfully pitched and secured new clients, resulting in a 25% increase in revenue
- Oversaw the day-to-day management of social media pages, resulting in a 10% increase in followers and a 7% increase in engagement
- Maintained strong relationships with key stakeholders and clients, resulting in a 90% client retention rate
- Pitched new digital marketing concepts and campaigns to clients, resulting in a 75% win rate for new business pitches and a 37% increase in revenue for existing clients
Manager Strategy & Planning
The Brand Crew
01.2016 - 12.2017
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
- Launched new products and services with thorough market research, leading to increased revenue growth.
- Strategized, developed, and executed digital campaigns with a success ratio of 80%
- Spearheaded Unilever's content portal, 'BeautifulYou' to create sustained visibility.
- Curated Pond's SkinTalk launch on digital resulting in 45% positive sentiment amongst the audience and 40% retention rate.
- Optimized resource allocation by conducting regular performance evaluations and providing personalized coaching for team development.
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
Assistant Manager Strategy & Creatives
Helium Private Limited
05.2015 - 12.2015
- Developed and implemented a comprehensive digital strategy for the company, resulting in a 30% increase in website traffic and a 20% increase in social media engagement
- Successfully launched BTL activations for Omore and Proctor and Gamble, resulting in a 30% increase in revenue
- Oversaw the day-to-day management of social media pages, resulting in a 10% increase in followers and a 7% increase in engagement
- Maintained strong relationships with key stakeholders and clients, resulting in a 95% client retention rate
Associate Strategy & Planning
Creative Chaos
05.2014 - 05.2015
- Strategized, developed, and executed digital ad campaigns with a success ratio of 80%
- Pitched new digital marketing concepts and campaigns to clients, resulting in a 90% win rate for new business pitches and a 25% increase in revenue for existing clients
- Developed and executed comprehensive digital marketing strategies for clients across multiple industries, resulting in an average increase of 45% in social media engagement
- Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly
- Managed the social media accounts of multiple clients, resulting in a 28% increase in followers
Education
BS Social Sciences -
Shaheed Zulfikar Ali Bhutto Institute of Science And Technology
Karachi, Sindh 01.2010 - 04.2014
A-levels, Liberal Arts and Sciences/Liberal Studies -
British Council
Karachi, Sindh 10.2009 - 05.2010
O-levels, Pre-Medicine/Pre-Medical Studies - undefined
The City School
01.2007 - 04.2009
Skills
Marketing
Brand Strategy
Social Media Measurement
Strategic Communications
Presentations
Integrated Marketing
Qualitative Research
Social Media
Interpersonal Skills
Consumer Behavior
Digital Transformation
Customer Segmentation
Market Trends Analysis
Strategic Marketing
Timeline
Head of Strategy
Digitz Digitas
11.2023 - Current
Senior Strategy Manager
Digitz Digitas
08.2023 - 11.2023
Manager Strategy & Planning
Symmetry Digital Agency
05.2019 - 10.2019
Manager Strategy & Planning
The Brand Crew
01.2016 - 12.2017
Assistant Manager Strategy & Creatives
Helium Private Limited
05.2015 - 12.2015
Associate Strategy & Planning
Creative Chaos
05.2014 - 05.2015
BS Social Sciences -
Shaheed Zulfikar Ali Bhutto Institute of Science And Technology
01.2010 - 04.2014
A-levels, Liberal Arts and Sciences/Liberal Studies -
British Council
10.2009 - 05.2010
O-levels, Pre-Medicine/Pre-Medical Studies - undefined
The City School
01.2007 - 04.2009