Zubair Ijaz
SEO & E-Commerce Specialist
Lahore, Pakistan
Summary
Dynamic SEO Team Lead with a proven track record of driving organic growth for multiple e-commerce brands, including a successful partnership with Sir Usman Chughtai ( eCommerce Wala ). Specializes in on-page/off-page SEO and Shopify optimization, leveraging tools like SEMrush. Skilled in operations management and mentoring, significantly enhancing performance and sales through strategic improvements and team leadership.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
Work History
SEO Team Lead
Self-Employed / Multiple E-Commerce Brands
Lahore, Punjab
12.2020 - 02.2025
- Successfully managed and optimized multiple e-commerce projects, including Scottish Kilt Shop, Fashion Kilt, Lapron, and five other online stores, driving organic growth and increased sales.
- Extensive experience in Shopify and WordPress, optimizing and managing stores for better performance, speed, and SEO.
- Expertise in on-page and off-page SEO, implementing advanced strategies to improve search rankings and user experience.
- Built and maintained a network of 1,000+ guest posting websites for high-quality backlinks and authority-building.
- Proficient in using all major SEO tools, including SEMrush, Moz, Screpy, SE Ranking, Google Search Console, Google Analytics, Matomo, and others for in-depth analysis and strategy execution.
- Skilled in leveraging ChatGPT and AI tools to enhance content creation, keyword research, and automation in SEO campaigns.
- Worked closely with Sir Usman and led SEO initiatives for brands like Fashion Kilt, Elederhosen.com, and biker jeans eBay store.
- Specialized in competitor analysis, market research, and conversion rate optimization (CRO) to drive business success.
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
Education
Some College (No Degree) -
Lahore Collage
Nishter Colony Lahore 01.2017 - 01.2020
Skills
Operations management
Performance monitoring
Process improvement
Coaching and mentoring
Timeline
SEO Team Lead
Self-Employed / Multiple E-Commerce Brands
12.2020 - 02.2025
Some College (No Degree) -
Lahore Collage
01.2017 - 01.2020
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