Zoheb Channa
Digital Marketing | Social Media Marketing Executive
Karachi, Pakistan
Summary
A hard-working and motivated Business Administration graduated specialized in marketing with experience as Digital Marketing & Social Media Marketing with 4 years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools. Proven experience in Communications & Marketing, Corporate Communications, Public Relations and Digital Marketing.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Digital Marketing & Communications Executive
Alkhidmat Foundation Sindh
Karachi
2020.08 - Current
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and donor experience.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Spearheaded donors meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Emphasis on partnerships and collaborations with other FMCGs and NGOs to work on Sustainability Initiatives (Corporate Social Responsibility)
- Lead the development of all published material such as Annual &Quarterly Reports, Project Brochures, Internal & External Newsletters.
Digital Marketing | Social Media Marketing
Fiverr (Freelance Market)
Online
2019.04 - Current
- Plans and executes all SEM, email, social media, and display advertising campaigns.
- Designs, builds, and maintains social media presence.
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Oversees all company social media accounts management.
- Social Media Marketing including; Facebook, Instagram ,Twitter, LinkedIn & YouTube Video ads Marketing.
- Monitors and develops reports on competitor activity within social media spaces.
- Prepare reports on marketing campaign’s overall performance.
- Fiverr Profile (https://www.fiverr.com/zohebchanna)
Marketing and Communications Executive
Women Development Foundation Pakistan
Karachi
2018.05 - 2020.07
- Liaised with project manager to manage and deliver marketing and communications plans.
- Networked with industry professionals from different non-profit organizations and partner agencies to discover unprecedented marketing solutions.
- Built and led strong presentations to promote organization and build brand recognition.
- Responsible for internal comms such as the monthly newsletter, weekly press updates and other alerts
- Assisted in coming up with ideas and organizing internal events
- Management of advertising and promotional budget.
- Responsible to promote projects of organization on Social Media and sharing the center activities include Outreach, Training and SAP activities on Social Media, in accordance with the program team, prepare Project newsletters, brochures, and other publicity materials and other marketing & PR communications.
Education
BBA - Marketing
University of Sindh,
Jamshoro, Pakistan 2014.01 - 2018.03
Skills
Digital marketing
Digital Communications
Customer engagement
Campaign execution
Email marketing campaigns
Social media tools
Data analytics
SEO
Marketing strategies
Multi-channel marketing
Keyword optimization
Social media marketing
Social Media Management
Social media posts
Marketing research
Marketing campaigns
Additional Information
- ACHIEVEMENTS , U.S Cultural Exchange Scholarship Ed-Links- Cultural Exchange Program 23 Oct to 07th November 2009 Went USA through Ed-Links Exchange program sponsored by USAID held in Washington DC, USA 2009 Experienced US culture and gained ICT training Member of Pak-US Alumni Network (www.pakusalumninetwork.com)
Timeline
Digital Marketing & Communications Executive
Alkhidmat Foundation Sindh
2020.08 - Current
Digital Marketing | Social Media Marketing
Fiverr (Freelance Market)
2019.04 - Current
Marketing and Communications Executive
Women Development Foundation Pakistan
2018.05 - 2020.07
BBA - Marketing
University of Sindh,
2014.01 - 2018.03