Zia Rafique
Lahore
Summary
Versatile Web Developer & Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies and increasing ROI. Knowledgeable about Web Designing & Development, multiple social platforms and optimizing SEO. Google Ads, Excellent communicator and planner committed to building long-lasting and productive relationships.
Overview
10
10
years of professional experience
Work History
Digital Marketing Specialist
SEO Pixel Webz (SMC-Pvt) Limited
Lahore, Punjab
03.2016 - Current
- Developed and implemented strategic business plans to increase company profitability.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Created content for websites, blogs, social media platforms, and online advertising.
- Performed keyword research and analyzed SEO performance of webpages.
- Developed website architecture and user interface design.
- Analyzed website requirements from a business perspective to create effective solutions.
- Developed [100+] websites using [WordPress-Joomla-Shopify-Weebly...etc] and {html - CSS} programming languages.
- Integrated web applications with back-end services such as databases, web services and third-party APIs.
- Configured hosting environments for website deployment.
- Built layouts according to customer parameters using HTML5 and CSS3.
SEO Specialist
Wisdek Corporation
Toronto, Ontario
08.2013 - 02.2016
- Developed and implemented SEO strategies to increase organic search engine rankings.
- Analyzed website content to ensure proper optimization for target keywords.
- Created and edited meta titles, descriptions, and other HTML elements to improve page ranking.
- Researched relevant industry topics to create high-quality content for websites.
- Conducted keyword research to identify potential opportunities for improvement.
- Optimized existing webpages with targeted keywords and phrases.
- Performed on-page and off-page optimization techniques such as link building and directory submissions.
- Monitored website performance metrics such as traffic, conversions, bounce rate, using analytics tools like Google Analytics.
- Implemented technical SEO improvements such as site speed optimization, schema markup.
- Collaborated with web developers in the implementation of SEO best practices.
Education
MBA - Accounting And Finance
National College of Business Administration & Econ
Lahore, Pakistan01.2013
Skills
- Web Design And Development
- Wordpress
- Shopify
- Joomla
- HTML
- Wix
- Search Engine Optimization (SEO)
- Google Ads
- Social Media Marketing
- Content Creation
- Competitive Positioning
- HTML Programming
- Customer Service
- Relationship Building
- Campaign Planning
- Testing and Optimization
- Digital Marketing Management
- Market Research and Analysis
- Web Analytics
- Customer Engagement
- Team Leadership
- Entrepreneurial Work Ethic
- MS Office
Languages
Urdu
First Language
English
Proficient
C2
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Specialist
SEO Pixel Webz (SMC-Pvt) Limited
03.2016 - Current
SEO Specialist
Wisdek Corporation
08.2013 - 02.2016
MBA - Accounting And Finance
National College of Business Administration & Econ
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