Over a 6-year career in Advertising with an additional 9 years of broadcast media experience, working in Pakistan and for Lebanon, I have played an essential role in developing and improving a wide range of digital products and services across different industries and business models. The motto that has driven my work all these years in ad world hasn't changed: Paying close attention to user feedback, spotting user behavior patterns, and iterating from there.
Campaign Highlights: Ramzan and Summers sale for JDot F&C, Rebranding of The Warehouse, Festive and Summers collection of Mendeez, Naya Nazimabad Apartment Phase 2, Sunridge Taqatwar Pakistan
Senior Account Manager
Blitz Advertising
05.2022 - 01.2023
Client Servicing
Business Development
Marketing plan execution and reporting
Complete portfolio digital management and conventional operation management
Portfolio: Hamdard | taptap | Grace Fabric | Bank Al Habib
Campaign Highlights: Hamdard Rooh Afza Go launch, Rooh Afza CC and digital operations, Taptap live launch, Digital launch of Shaffer by Grace fabric
Campaign Highlights: Dayfresh Drinking Yogurt launch plan and execution, Dayfresh Lactose Free Milk- Baat Hazam Nahi Hui campaign launch and PR, Dayfresh Cheese launch plan and execution, Dayfresh Premium Flavored Milk launch plan and execution, Krone Noir range launch plan and execution, Krone Attitude launch plan and execution, Krone Beard Oil launch plan and execution, Ehad Pharmacy pitch, launch plan and execution, Ehad Clinic Launch, Broadway 5ft Pizza launch plan and execution, J
F&C All-rounder and Smash digital launch and PR, J
F&C journey collection launch and PR, J
F&C Ranger launch and PR, J
F&C Bella Launch, J
F&C Attar collection launch, J
F&C body spray launch, J
F&C hair spray and makeup setting spray digital launch, J
F&C Apa Aroma digital launch, Legacy Fight Series (Pakistan's first MMA fight event) Digital operations, Community and event/project, 'You' chocolate launch and PR
Campaign Highlights: Zameen.com 2017 campaign idea, Canderel launch plan and execution, Vitamin Water launch plan and execution, Lites chips launch - 2017, Bake Parlor whole wheat pasta launch plan and execution, Vgo-Tel Ocean series launch plan and execution