ZEESHAN HAIDER
SALES & MARKETING
Summary
Dynamic sales and marketing leader with a proven track record at AMPCO Group of Companies, driving revenue growth through innovative strategies and strong client relationships. Expert in data-driven decision making and creative direction, successfully expanding market share while enhancing brand visibility and customer engagement.
Overview
22
22
years of professional experience
Work History
Head of Sales & Marketing
AMPCO Group of Companies
07.2018 - Current
- BRANDS: PURATOS, BELCOLADE, BETTY CROCKER, WEETABIX, KELLOGS, TABASCO, DORITOS
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
- Collaborated with cross-functional teams to develop innovative products that met customer needs and drove business growth.
- Expanded into new markets by conducting thorough research on potential clients'' industries resulting in successful entry.
- Drove organizational change by reevaluating company structure to better align departments with overall goals.
- Coordinated product launches that generated excitement among customers leading to increased demand for the company''s offerings.
- Developed comprehensive sales plans for product expansion, resulting in higher market penetration and customer satisfaction.
Director of Sales and Marketing
PINEHILL ARABIA FOODS LTD
03.2015 - 06.2018
- BRAND: INDOMIE NOODLES
- Analyzed sales and marketing data for improved strategies.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
DIRECTOR MARKETING
BENCHMARK PAKISTAN
04.2012 - 01.2015
- BRANDS: HARDEES, HASHMI NONEY, JUBILEE INSURANCE
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Created content and promotional materials to drive engagement and conversions.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
MANAGER MARKETING
SIGNSOURCE LTD
01.2007 - 02.2012
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Controlled costs to keep business operating within budget and increase profits.
- Improved marketing to attract new customers and promote business.
- Cross-trained existing employees to maximize team agility and performance.
Assistant Marketing Manager
SIGNSOURCE LTD
05.2003 - 01.2007
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
Education
MBA - Marketing
PRESTON UNIVERSITY
Karachi, Sindh, Pakistan 04.2001 -
Skills
Customer segmentation
Sales pipeline management
Creative direction
Competitor analysis
Data-driven decision making
Pricing strategy
Timeline
Head of Sales & Marketing
AMPCO Group of Companies
07.2018 - Current
Director of Sales and Marketing
PINEHILL ARABIA FOODS LTD
03.2015 - 06.2018
DIRECTOR MARKETING
BENCHMARK PAKISTAN
04.2012 - 01.2015
MANAGER MARKETING
SIGNSOURCE LTD
01.2007 - 02.2012
Assistant Marketing Manager
SIGNSOURCE LTD
05.2003 - 01.2007
MBA - Marketing
PRESTON UNIVERSITY
04.2001 -
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