Summary
Overview
Work History
Education
Skills
Timeline
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ZEESHAN HAIDER

SALES & MARKETING

Summary

Dynamic sales and marketing leader with a proven track record at AMPCO Group of Companies, driving revenue growth through innovative strategies and strong client relationships. Expert in data-driven decision making and creative direction, successfully expanding market share while enhancing brand visibility and customer engagement.

Overview

22
22
years of professional experience

Work History

Head of Sales & Marketing

AMPCO Group of Companies
07.2018 - Current
  • BRANDS: PURATOS, BELCOLADE, BETTY CROCKER, WEETABIX, KELLOGS, TABASCO, DORITOS
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
  • Collaborated with cross-functional teams to develop innovative products that met customer needs and drove business growth.
  • Expanded into new markets by conducting thorough research on potential clients'' industries resulting in successful entry.
  • Drove organizational change by reevaluating company structure to better align departments with overall goals.
  • Coordinated product launches that generated excitement among customers leading to increased demand for the company''s offerings.
  • Developed comprehensive sales plans for product expansion, resulting in higher market penetration and customer satisfaction.

Director of Sales and Marketing

PINEHILL ARABIA FOODS LTD
03.2015 - 06.2018
  • BRAND: INDOMIE NOODLES
  • Analyzed sales and marketing data for improved strategies.
  • Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
  • Conducted market research to identify potential areas of growth for future product development initiatives.
  • Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
  • Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion.

DIRECTOR MARKETING

BENCHMARK PAKISTAN
04.2012 - 01.2015
  • BRANDS: HARDEES, HASHMI NONEY, JUBILEE INSURANCE
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Created content and promotional materials to drive engagement and conversions.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.

MANAGER MARKETING

SIGNSOURCE LTD
01.2007 - 02.2012
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Controlled costs to keep business operating within budget and increase profits.
  • Improved marketing to attract new customers and promote business.
  • Cross-trained existing employees to maximize team agility and performance.

Assistant Marketing Manager

SIGNSOURCE LTD
05.2003 - 01.2007
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
  • Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
  • Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.

Education

MBA - Marketing

PRESTON UNIVERSITY
Karachi, Sindh, Pakistan
04.2001 -

Skills

Customer segmentation

Sales pipeline management

Creative direction

Competitor analysis

Data-driven decision making

Pricing strategy

Timeline

Head of Sales & Marketing

AMPCO Group of Companies
07.2018 - Current

Director of Sales and Marketing

PINEHILL ARABIA FOODS LTD
03.2015 - 06.2018

DIRECTOR MARKETING

BENCHMARK PAKISTAN
04.2012 - 01.2015

MANAGER MARKETING

SIGNSOURCE LTD
01.2007 - 02.2012

Assistant Marketing Manager

SIGNSOURCE LTD
05.2003 - 01.2007

MBA - Marketing

PRESTON UNIVERSITY
04.2001 -
ZEESHAN HAIDERSALES & MARKETING