Summary
Dedicated academic with a PhD in Marketing, complemented by 5 years of corporate and 8 years of teaching experience in higher education. Honored with the 'Best Student Award' during doctoral studies, showcasing commitment to academic excellence. Specializing in Consumer Behavior, possesses the ability to create engaging learning experiences and conduct impactful research. Passionate about aligning teaching methods and research initiatives with institute goals to foster student success and drive academic innovation. Seeking a role that allows contribution to a collaborative academic environment and support of the institution's mission while further developing expertise and professional growth.
Overview
13
13
years of professional experience
5
5
Certification
Work History
Visiting Faculty
National University of Modern Languages (NUML)
08.2017 - Current
- Facilitated the learning process for Chinese-Foreign Language students by integrating various learning modalities such as visual aids, audio tools, and interactive media, resulting in a 25% improvement in comprehension and engagement for over 50 students per semester.
- Shifted between informal methods (experiments, discussions, projects) and formal teaching approaches, creating a dynamic learning environment that increased student participation by 30% and improved overall language retention.
- Fostered an immersive Chinese language learning environment through weekly interactive activities, enhancing students' practical communication skills and achieving a 40% increase in their conversational fluency.
Assistant Professor - Marketing
Air University Multan Campus
08.2017 - Current
- Successfully supervised 17 MS/MBA theses, focusing on advancing research in marketing and management, and currently guiding 5 PhD students towards the completion of their doctoral research.
- Designed and implemented a new course curriculum of Digital Marketing that increased student engagement and improved learning outcomes.
- Developed and delivered a comprehensive digital marketing curriculum, boosting student engagement scores by 25% over two semesters, and integrating industry-standard tools such as Google Analytics and Hootsuite for practical learning.
Assistant Professor - Marketing
Preston University
08.2016 - 08.2017
- Delivered engaging classroom lectures to undergraduate students, consistently meeting or exceeding course learning objectives, leading to a 20% improvement in student test scores.
- Assessed and monitored student activities and performance levels, providing detailed reports on academic progress and identifying areas for improvement, resulting in a 15% increase in student retention and success rates.
- Conducted research in the field of marketing, and successfully supervised one MS-marketing student.
Visiting Faculty, Management Sciences
Capital University of Science and Technology
02.2017 - 07.2017
- Created instructional materials and exercises that effectively illustrated the application of course concepts, positively impacting student comprehension and practical skills in the Chinese language.
- Applied innovative teaching methods, such as immersive language activities and technology-enhanced lessons, to encourage student achievement of learning objectives, resulting in a 25% increase in student engagement and participation.
- Assessed student accomplishments regularly and submitted progress reports, ensuring that 90% of students remained on track to meet their language learning goals.
- Proctored exams and provided tailored remediation sessions, achieving a 15% increase in students meeting their learning improvement goals.
Workforce Management Officer
Telenor Pakistan
03.2008 - 08.2011
- Set and adjusted staffing schedules to maintain optimal coverage and service levels, resulting in a 15% improvement in customer satisfaction ratings over a six-month period.
- Managed overtime, shift swaps, breaks, and paid time off (PTO) requests for over 300+ employees, ensuring 100% compliance with labor regulations and company policies while minimizing service disruptions.
- Collaborated with management to develop strategic and tactical workforce plans, aligning staffing levels with business needs and achieving a 20% reduction in operational costs.
- Collected and analyzed data to monitor compliance outcomes, identifying trends of non-compliant behavior that led to a 30% decrease in violations through targeted training and corrective actions.
- Improved office efficiency by streamlining internal communications and correspondence, enhancing team collaboration and reducing response times by 25%.
Customer Relationship Officer
Telenor Pakistan
12.2006 - 03.2008
- Answered customer telephone calls promptly, achieving an average response time of under 30 seconds and reducing on-hold wait times by 40%.
- Offered personalized advice and assistance to customers, addressing their special needs and wants, which contributed to a 15% increase in customer satisfaction scores.
- Maintained high levels of customer satisfaction by implementing forward-thinking strategies that focused on resolving concerns, resulting in a 20% decrease in escalated complaints.
- Provided primary customer support to both internal and external customers, effectively managing over 100 inquiries per day and ensuring all issues were addressed within the same business day.
- Handled customer inquiries and suggestions courteously and professionally, leading to a 30% increase in positive customer feedback ratings.
- Participated in team meetings and training sessions, staying informed about product updates and changes, which enhanced service delivery and improved team performance by 25%.
Education
Ph.D. - Marketing
06.2016
MBA - Marketing
01.2007
Post Graduate Diploma - Information Technology
12.2004
BBA - Marketing
12.2003
High School Diploma -
09.2001
High School Diploma -
05.1999
Skills
- Teaching and Curriculum Development
- Adaptive Learning
- Subject matter expertise
- Project-based learning
- Research Writing
- Student Engagement
- Research and analysis
Certification
- Google Digital Marketing & E-commerce Specialization
- The Digital Marketing Revolution Specialization by University of Illinois at Urbana-Champaign | Coursera
- Microsoft 365 Fundamentals Specialization
- E-Commerce with WooCommerce Training certificate
- Selling Online on Etsy from Pakistan - Training by SMEDA Karachi
Languages
Urdu
Native language
English
Proficient
C2
Chinese - HSK level 5
Advanced
C1
Supervised Theses
- The Role of Behavioral, Social and Situational Factors in the Formation of Entrepreneurial Intentions, MS-Management (Marketing), 153071, 2017
- Impact of Internal Marketing on Employee Bank Identification, MS-Management (Marketing), 161310, 2017
- Role of brand experience in building brand loyalty: Mediating role of brand attachment & commitment with personality traits as moderator, MS-Marketing (Marketing), 161348, 2018
- Impact of Innovative Brand Experience to Generate Brand Loyalty in Airline Sector, MS-Marketing (Marketing), 161354, 2018
- The Effect of Servant Leadership on Knowledge Sharing Behavior: Mediating Role of Psychological Capital, MS-Reg, 161311, 2018
- The Impact of CSR Activities on Citizenship Behavior of Customers Towards Environment: The Mediating Role of Customer Brand Identification and Trust as Moderator, MS-Reg, 161302, 2018
- The effect of Servant Leadership on Work Engagement and Job Embeddedness, Mediating role of Psychological Capital and moderating role of Procedural Justice, MBA, 161338, 2018
- From Relational Capital to Supply chain Performance: A Moderating Effect of Quality Orientation in the Manufacturing Sector of Pakistan, MBA, 172249, 2019
- Impact of Sustainable Supply Chain Management Practices on Sustainable Supply Chain Performance, MBA, 172246, 2019
- Performance Outcomes of Green supply chain management: Moderating Effect of Economic Pressure, MBA, 172243, 2019
- Understanding the Relationships Between Destination Personality, Tourist Satisfaction, and Intention To Recommend: Moderating Role of Level Of Familiarity, MBA, 172282, 2020
- The Impact Of Corporate Social Responsibility On Customer Value Co-Creation Behavior: The Investigation Of Moderation Mechanism, MS-MGT, 172263, 2020
- Role of brand experience in building brand loyalty: Mediating role of brand trust & commitment, MBA, 172275, 2020
- ENVIRONMENT - The price we pay in the name of Tourism!, MS-MGT, 195146, 2021
- GO GREEN: THERE IS NO PLANET B, MS-MGT, 195154, 2021
- The Role of Brand Authenticity, Engagement, Love and Reputation in Building Brand Trust and Loyalty, MBA, 183000, 2021
Publications
Dr. Zeeshan Ahmad has published 20 papers during the seven years (2016-2024). Link to google scholar profile and the details are given below:
https://scholar.google.com/citations?user=sHNuar8AAAAJ&hl=en
ABDC Ranking A = 1
WoS impact factor publications = 10
- Khan, S. A. R., Z., Sheikh, A. A., & Ahmad (2023). Developing the interconnection between green employee behavior, tax avoidance, green capability, and sustainable performance of SMEs through corporate social responsibility. Journal of Cleaner Production. 138236. https://doi.org/10.1016/j.jclepro.2023.138236 WoS Impact factor = 11.1 & ABDC Ranking A
- Khan, S. A. R., Ahmad, Z., Sheikh, A. A., & Yu, Z. (2023). Green technology adoption paving the way toward sustainable performance in circular economy: a case of Pakistani small and medium enterprises. International Journal of Innovation Science. WoS
- Feng, J., Ahmad, Z. & Zheng, W. (2023). Factors influencing women’s entrepreneurial success: A multi-analytical approach. Front. Psychol. 13:1099760. 10.3389/fpsyg.2022.1099760 WoS Impact factor = 4.232
- Rehman Khan, S. A., Ahmad, Z., Sheikh, A. A., & Yu, Z. (2022). Digital transformation, smart technologies, and eco-innovation are paving the way toward sustainable supply chain performance. Science Progress, 105(4), 00368504221145648. WoS Impact factor = 1.512
- Xu, S., Zhou, X., & Ahmad, Z. (2022). Measuring the Psychological Behavior of Tourism Service Providers in Low-Income Regions: Implementing Effective Service Marketing and Performances Strategies. Sustainability, 14(18), 11459. WoS Impact factor = 3.889
- Wang, J., Shahzad, F., Ahmad, Z., Abdullah, M., & Hassan, N. M. (2022). Trust and consumers’ purchase intention in a social commerce platform: A meta-analytic approach. Sage Open, 12(2), 21582440221091262. WoS Impact factor = 2.032
- Ahmad, Z., Hassan, N. M., Khattak, M. N., Moustafa, M. A., & Fakhri, M. (2021). Impact of tourist’s environmental awareness on pro-environmental behavior with the mediating effect of tourist’s environmental concern and moderating effect of tourist’s environmental attachment. Sustainability, 13(23), 12998. WoS Impact factor = 3.889
- Ahmad, Z., Ahmed, M., Mustafa, M., & Gillani, S. F. (2020). Coronavirus disease and human health: Postpone your tourism plans. Elementary Education Online - Ilkogretim Online, 19(4), 4530-4539.
- Shahzad, F., Du, J., Khan, I., Ahmad, Z., & Shahbaz, M. (2021). Untying the precise impact of covid-19 policy on social distancing behavior. International Journal of Environmental Research and Public Health, 18(3), 896. WoS
- Ahmad, Z., Hassan, B., Sheikh, A. A., Hassan, N. M., Khan, M. A. R., Malik, M. H., & Hussain, S. (2021). The impact of relational capital on supply chain quality integration and supply chain performance: the moderating role of quality orientation. Webology (ISSN: 1735-188X), 18(4).
- Shahzad, F., Ahmad, Z., Hassan, N. M., & Rafiq, M. (2021). A two-staged SEM-neural network approach for predicting the determinants of mobile government service quality. Int. J. Innov. Creat. Chang, 15, 159-185. WoS non-impact factor
- Ahmad, Z., Khan, I., & Abbas, M. Measuring the Dynamic Predictive Relationship of Social Media Metrics with Firm Equity Value: A Time Series Analysis. Global Social Sciences Review (GSSR), IV(1), 296-304.
- Khan, I., Xitong, G., Ahmad, Z., & Shahzad, F. (2019). Investigating factors impelling the adoption of e-health: a perspective of African expats in China. Sage Open, 9(3), 2158244019865803. WoS Impact factor = 2.032
- Khan, I., Ahmad, Z., Hassan, N. M., Ansari, N. Y., Hafeez, M. H., & Ali, R. (2018). Role of Employees' Performance Measurement System in Achieving Organizational Objectives: A Case Study of Banking Sector in Punjab, Pakistan. Paradigms, 12(1), 54-61.
- Khan, I., Dongping, H., Abdullah, M., Ahmad, Z., Ahmad Ghauri, T., & Ghazanfar, S. (2017). Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers. Cogent Business & Management, 4(1), 1309783. WoS
References
- Professor Dr. Meng Jun, Head of the Department, School of Economics and Management Science, Northeast Agricultural University, Harbin, China, +86-0451-55190155, 1135044376@qq.com
- Professor Dr. Guo Xiang Yu, Vice-President, Northeast Agricultural University, Harbin, China, +86-13604883621, guoxy@neau.edu.cn
- Dr. Fakhar Shahzad, Associate Professor, Full-time Researcher, College of Management, Shenzhen University, Guangdong, China, +86-18261967532, fshahzad51@szu.edu.cn
- Dr. Adnan Ahmed Sheikh, Associate Professor of E-Marketing, College of Business, University of Buraimi, Sultanate of Oman.
Email id: adnan.a@uob.edu.om, Mob# +96898106400 - Dr. Muhammad Abbas, Associate Professor, Department of Business Administration, Air University, Multan Campus, Multan, Pakistan, +92-061-4508500 (Ext: 541), +92-300-7194419, mam@aumc.edu.pk
Work Preference
Work Type
Full TimeWork Location
On-SiteImportant To Me
Company CultureCareer advancementWork-life balanceTimeline
Visiting Faculty - National University of Modern Languages (NUML)
08.2017 - Current
Assistant Professor - Marketing - Air University Multan Campus
08.2017 - Current
Visiting Faculty, Management Sciences - Capital University of Science and Technology
02.2017 - 07.2017
Assistant Professor - Marketing - Preston University
08.2016 - 08.2017
Workforce Management Officer - Telenor Pakistan
03.2008 - 08.2011
Customer Relationship Officer - Telenor Pakistan
12.2006 - 03.2008
- Google Digital Marketing & E-commerce Specialization
- The Digital Marketing Revolution Specialization by University of Illinois at Urbana-Champaign | Coursera
- Microsoft 365 Fundamentals Specialization
- E-Commerce with WooCommerce Training certificate
- Selling Online on Etsy from Pakistan - Training by SMEDA Karachi
Northeast Agricultural University - Ph.D., Marketing
Bahauddin Zakariya University - MBA, Marketing
Government Alamdar Hussain Islamia Degree College - Post Graduate Diploma, Information Technology
Bahauddin Zakariya University - BBA, Marketing
Board of Intermediate And Secondary Education - High School Diploma,
Board of Intermediate And Secondary Education - High School Diploma,
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