Hi, I’m
Zartashia Arooj
Cheif Operating Officer
Islamabad,ICT
Summary
A marketing professional with over 18 years of experience in operations management and strategic planning, expert in brand development and multidisciplinary team leadership. My key achievements include spearheading the successful re-launch of over 32 major brands across Pakistan and driving monthly business generation exceeding 3 million PKR at RIDEZ. Seeking a Marketing & HR positions, where my strategic planning and operations management skills will support your mission of enhancing brand awareness and driving customer engagement.
Overview
22
years of professional experience
1
year of post-secondary education
Work History
Digital KnockIslamabad, ICT
Chief Operating Officer
04.2017 - Current
Job overview
- A digital marketing company focused on branding and marketing strategies
spearheaded the development and execution of successful ATL and BTL marketing campaigns, resulting in the re-launch of over 32 major brands across Pakistan
Directed a multidisciplinary team of 30+ in-house professionals and managed over 50+ contractual teams to execute BTL activities for major brands
Collaborated with international teams to design and implement global branding and marketing campaigns
Led prominent branding initiatives for high-profile clients, enhancing brand visibility and market presence
Successfully executed target-driven BTL campaigns for leading brands, driving significant engagement and brand growth
Developed and implemented comprehensive marketing strategies to enhance brand recognition
Led and mentored a marketing team, providing strategic guidance and feedback to enhance performance
Conceptualized and organized innovative product launches and promotional strategies
Tracked and analyzed the progress of BTL campaigns, providing detailed performance reports
Monitored social media performance and lead generation for multiple brands
Oversaw content creation across all major social media platforms, ensuring consistent brand messaging
conducted thorough market research to stay ahead of industry trends
Managed budgets and strategically allocated resources across projects
- Acted as the organization's key representative to external parties, enhancing brand reputation
Managed daily operations to ensure organizational efficiency
strengthened the company's reputation by fostering robust relationships with clients
Cultivated a positive corporate culture by launching employee engagement programs
Mentored team members, offering guidance and feedback for continuous learning
Negotiated contracts and agreements, securing favorable terms
identified and pursued strategic business development opportunities
Managed financial, operational, and human resources to optimize overall business performance
IslamabadIslamabad, ICT
Director Operations / RIDEZ
03.2017 - 12.2017
Job overview
- A transportation service company focusing on operational efficiency
Successfully managed a fleet of over 100 vehicles across Islamabad utilizing Careem platforms
led vendor management and ensured timely reimbursement of payments
- Drive monthly business generation exceeding 3 million PKR
Partnered with PakWheels for vehicle inspections to ensure quality and compliance
Streamlined driver screening and onboarding processes
Enhanced driver retention and satisfaction with incentives
Implemented smart car tracking devices for continuous monitoring
Secured and generated business worth over 1.5 million PKR for Attock Petroleum
Coca Cola Beverages Pakistan LimitedLahore, Punjab
Talent Management & OD Specialist
08.2014 - 11.2014
Job overview
- A leading beverage company and a subsidiary of Coca-Cola
Developed and implemented programs aligning employee efforts with business goals
- Coordinated and executed employee engagement initiatives at the Head Office
conducted analysis of Employee Engagement Survey data
Designed and implemented a comprehensive Growth Pyramid for employees
Consulted with management to optimize business processes
Developed strategic planning methodologies enhancing organizational efficiency
Designed and facilitated team-building exercises
Assisted employees in developing project timelines and deadlines
led implementation of significant operational changes
Developed metrics to assess performance management alignment
Coca Cola Beverages Pakistan LimitedMultan, Punjab
Talent Management Specialist
04.2013 - 08.2014
Job overview
- Multan Plant
A leading beverage company and a subsidiary of Coca-Cola
Successfully recruited and on boarded 60+ operators for the Multan Green Field Plant
Sourced and hired talent for the Management Trainee Sales program
led diversity and inclusion efforts across departments
Managed a workforce of over 500 employees across operations
Achieved successful audit outcomes for HR operations
Managed payroll for employees at the Multan Plant
Coordinated annual medical examinations for all employees
developed candidate sourcing channels
Collaborated with hiring managers to identify staffing requirements
Led the onboarding and induction process for new hires
TELENOR PAKISTANMultan, Punjab
Training Executive/ Telenor Pakistan/Multan
10.2010 - 04.2013
Job overview
- A leading telecommunications company in Pakistan
Developed and executed regional training programs for franchise sales staff
provided critical backend support to operational team
conducted training needs assessments and implemented tailored training plans
managed a database of regional franchise staff
Designed and organized competency events and quizzes
conducted training needs analyses for franchise staff
- Acted as the primary point of contact for franchise queries
Implemented company SOPs at the franchise level
conducted franchise audits and training sessions
Managed customer complaints with a focus on resolution
TELENOR PAKISTANMultan, Punjab
Planning & Reporting Executive/ Telenor Pakistan/Multan
06.2007 - 10.2010
Job overview
- A leading telecommunications company in Pakistan
Managed end-to-end order processing of inventory-related items
Facilitated execution of new franchise agreements
Oversaw load mapping and remapping of regional retailers
conducted sales trend analysis for strategic insights
Managed regional sales activities, ensuring accurate tracking
Monitored customer registration processes
Coordinated between major departments for efficient communication
Allocated sales targets among the regional sales team
Managed processing of regional expense claims
represented the region at the Annual Sales Conference
TELENOR PAKISTANMultan, Punjab
Sales & Customer Services Officer/ Telenor Pakistan/Multan
03.2005 - 05.2007
Job overview
- Multan
A leading telecommunications company in Pakistan
Managed front desk operations, exceeding company-assigned targets
- Led a customer services project to reduce wait times
managed high volumes of customer interactions smoothly. - Streamlined call handling processes for improved efficiency and reduced wait times.
Ufone GSM, Tele CommunicationMultan, Punjab
Sales & Customer Services Executive/ Ufone
01.2003 - 03.2005
Job overview
- Multan
- A popular GSM mobile service provider in Pakistan
Managed front desk operations and exceeded service targets
Launched a free SIM project handling high volumes of walk-ins
Education
PRESTION UNIVERSITYMultan, PB
MBA from Marketing
01.2004 - 01.2005
Skills
Executive Leadership
Timeline
Chief Operating Officer
Digital Knock
04.2017 - Current
Director Operations / RIDEZ
Islamabad
03.2017 - 12.2017
Talent Management & OD Specialist
Coca Cola Beverages Pakistan Limited
08.2014 - 11.2014
Talent Management Specialist
Coca Cola Beverages Pakistan Limited
04.2013 - 08.2014
Training Executive/ Telenor Pakistan/Multan
TELENOR PAKISTAN
10.2010 - 04.2013
Planning & Reporting Executive/ Telenor Pakistan/Multan
TELENOR PAKISTAN
06.2007 - 10.2010
Sales & Customer Services Officer/ Telenor Pakistan/Multan
TELENOR PAKISTAN
03.2005 - 05.2007
PRESTION UNIVERSITY
MBA from Marketing
01.2004 - 01.2005
Sales & Customer Services Executive/ Ufone
Ufone GSM, Tele Communication
01.2003 - 03.2005
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