ZAREEN KANWAL
Senior Fashion / Textile Designer
Summary
Over 5 years of experience working as creative textile and fashion designer for both high street fashion and haute couture. Experienced in providing clothing guidance and support for apparel brands. Gaining in-depth knowledge of old styles and current trends along with proficiency in the fashion industry. Focused Designer proficient in using drafting instruments, paints and brushes and computer-aided design (CAD) equipment. Prepares sketches and detailed drawings to illustrate concepts and designs. Effectively collaborates with customers or design committees to gain buy-in and approval.
Overview
7
7
years of professional experience
3
3
Languages
Work History
LEAD DESIGNER
Imtaiz head office (Apparel)
08.2021 - Current
- Assist the team with the ideas and provide them with creative input for new design.
- Collaborate with development teams to make sure that all the essential design specifications are implemented
- Oversaw art direction for marketing campaigns, resulting in increased engagement and heightened brand awareness.
- Ability to develop quick design based on client briefs and ensure that all deadlines are followed
- Communicate the concepts, ideas and outcomes of the research to the entire design and development team to maintain a smooth flow of information
- Design creative Tech-Packs.
- Design creative Technical- drawings, Mood-boards and Color-boards.
- Other Duties as assigned by senior management.
- Implemented A/B testing to identify optimal design solutions driving higher conversion rates.
- Optimized design workflows to ensure timely delivery of high-quality assets.
- Collaborated with cross-functional teams for effective product development and design consistency.
- Managed junior designers, providing guidance and mentorship for professional growth.
- Met with customers to present mockups and collect information for adjustments.
- Used Adobe Creative Suite to edit images for use in marketing materials and website content.
- Analyzed user behavior and feedback to optimize design and user experience.
- Developed sustainable clothing lines using eco-friendly materials, strengthening the brand''s commitment to social responsibility.
- Worked closely with production teams to ensure high-quality manufacturing and timely delivery of products.
- Assisted photographers in styling photoshoots showcasing new collections effectively; increasing exposure through print and digital media.
- Established a positive work culture by fostering open communication and providing constructive feedback; driving continuous improvement and creative growth within the team.
SENIOR DESIGNER
Al-Karam Studio
01.2019 - 06.2021
- Overseeing all design projects, from conception to delivery
- Designing original pieces, including illustrations and infographics.
- Managed the entire product design process, from initial market research to mood board creation to sketching/designing to delivering the end product.
- Oversaw technical design of products from concept to factory, including Fabric and trim selection, meeting and selecting vendors, etc.
- Collaborated and followed-up on deliverables with vendors and key partners throughout the entire design process, including merchandising, preproduction, and product development.
- Worked on Fashion Week Pakistan 2019 for entire girls Alkaram Collection.
- Collaborated effectively with marketing teams to create visually captivating campaigns that showcased new collections successfully.
- Increased customer satisfaction by collaborating closely with production teams to ensure high-quality standards were met.
- Received industry accolades for exceptional designs, contributing to the overall success and recognition of the brand.
- Enhanced company reputation through consistent participation in prestigious fashion events and trade shows.
- Elevated brand recognition by developing innovative and trendsetting fashion designs.
- Cultivated an understanding of global fashion trends, ensuring designs remained relevant and appealing to diverse markets.
- Proactively addressed potential issues in garment construction during development stages, preventing costly errors later in production.
Textile Designer
Bonanza
08.2018 - 01.2019
- Producing drafts, prototypes and engaging design solutions.
- Listening to feedback to hone skills and improve design
- Streamlined communication between production and design teams, ensuring smooth operations and reduced errors in manufacturing.
- Collaborated with fashion designers to create cohesive collections, resulting in increased sales for the company.
- Optimized textile costings by negotiating with suppliers for lower material costs without compromising quality.
- Conducted trend research and analysis, allowing for timely creation of fresh and appealing textile designs.
- Increased efficiency in design processes by implementing new software and technology tools.
- Analyzed sales data to identify popular styles and patterns influencing future design decisions accordingly.
- Focused on color and contrast while developing new ideas and concepts.
- Developed intricate and unique designs using Adobe Photoshop.
- Displays self-motivation to meet deadlines and produce new products with public appeal.
JUNIOR DESIGNER
Sheep Clothing
02.2018 - 06.2018
- Participated in various design projects from concept to completion
- Producing sketches, designs and samples for presentation to Lead Designer
- Expanded company portfolio by contributing unique designs that showcased a versatile range of expertise.
- Enhanced brand identity by collaborating on creative design projects with the marketing team.
- Worked on Luxury Women's Pret collection as Embroidery Designer
- Worked on Women's Pret collection as Stylist
- Responsible for Photo shoots as Stylist.
- Collaborated with cross-functional teams to ensure consistency in branding and visual aesthetics across all platforms.
- Developed comprehensive style guides to maintain brand consistency across various marketing channels and materials.
Education
Bachelor of Arts - Textile Design
Indus University
Karachi Pakistan 04.2001 - 2018.04
Skills
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Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
LEAD DESIGNER
Imtaiz head office (Apparel)
08.2021 - Current
SENIOR DESIGNER
Al-Karam Studio
01.2019 - 06.2021
Textile Designer
Bonanza
08.2018 - 01.2019
JUNIOR DESIGNER
Sheep Clothing
02.2018 - 06.2018
Bachelor of Arts - Textile Design
Indus University
04.2001 - 2018.04
Personal Information
Driving License: Learner
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