ZAJAL SUNBUL
Makkah
Summary
Strategic hospitality sales and marketing professional with significant experience in luxury hotel marketing and commercial strategy. Currently serving as Assistant Director of Sales and Marketing, focused on maximising business performance through targeted sales initiatives and stakeholder engagement. Committed to advancing the Kingdom's Vision 2030 and aspiring to a General Manager role, bringing strong expertise in brand positioning and marketing execution.
Overview
2
2
Languages
1
1
Certification
12
12
years of professional experience
Work History
Assistant Director of Sales & Marketing
Jabal Omar Hyatt Regency Makkah
Makkah
01.2024 - Current
- Supported commercial strategy, sales initiatives, and marketing activities to drive revenue growth.
- Manage marketing campaigns, brand standards, and promotional activities.
- Collaborate with sales, revenue, and operations teams to maximize business performance.
- Strengthened relationships with corporate partners and key stakeholders to enhance collaboration and business opportunities.
- Attended Hajj and Umrah exhibitions and forums in key feeder markets to promote services.
- Developed local nationals with a focus on female empowerment to promote diversity in the workforce.
Marketing Communication Manager
Jabal Omar Hyatt Regency Makkah
Makkah
01.2020 - 01.2024
- Developed brand campaigns and content strategies.
- Managed social media campaigns on Instagram, TikTok, and LinkedIn to increase brand visibility and engage with target audiences.
- Coordinated cross-department marketing projects to align brand messaging and optimise campaign effectiveness.
- Managed media relations and supported commercial objectives.
- Led hotel marketing communications and public relations activities.
- Coordinated community outreach initiatives with Hyatt corporate to strengthen local engagement and promote corporate social responsibility.
Marketing Communication Assistant Manager
Jabal Omar Hyatt Regency Makkah
Makkah
01.2017 - 01.2020
- Coordinated media and stakeholder communications to ensure consistent messaging and alignment with marketing goals.
- Developed communication plans and marketing initiatives to enhance brand engagement.
- Assisted with promotional campaigns, increasing brand visibility and audience reach.
Public Relations Manager
Mediterranean International Foundation
01.2015 - 01.2016
- Coordinated public relations activities and shaped organizational communications to enhance visibility.
- Cultivated relationships with stakeholders and media representatives to facilitate effective communication.
- Advised on issues regarding public image to form beneficial public opinion.
- Coordinated rebranding campaigns to improve brand visibility.
- Worked collaboratively with clients to create innovative, engaging campaigns to achieve objectives.
PR & Communication
Sacred Heart University
02.2015 - 06.2015
Education
Bachelor of Mass Communication - Public Relations
Umm Al-Qura University
Makkah01-2012
Master of Corporate Communications & Public Relations - Marketing and Communication
Sacred Heart University
MakkahSkills
- Sales & Marketing
- Marketing and sales strategies
- Brand Management
- Public Relations
- Innovative Campaign Design
- Strategic Planning
- Business Development
- Revenue management
- Budgeting
- Project management
- Stakeholder Engagement
- Team Collaboration
- Communication effectiveness
- Leadership
- Commercial Awareness
- Communication
- Deal negotiation
- Sales training
- Sales forecasting
- Customer relationship management (CRM) database building
- Business development
- Digital marketing proficiency
- Financial reporting
- Market and competitive analysis
Languages
Arabic
English
Custom
- Harvard ManageMentor: Career Management, Budgeting, Goal Setting, Coaching, Business Plan Development, Feedback Essentials, Leading Inclusively, Change Management
- Opera System Certification
- Reserve System training
- Lean Six Sigma Green Belt
- Hotel Sales Teams Training
- Understanding Guest Feedback Through HySat
- E-Cornell certificates
- Certified Departmental Trainer Hyatt on Skills
Certification
- Hyatt on Skills (Departmental Trainer Certificate)
- Harvard Mentor Management Courses
- eCornell
- Umm Ul Qura University Professional Courses
Accomplishments
- Part of the team nominated by Haute Grandeur Awards for Best Luxury Hotel.
- Short listed by Hotelier Middle East for Sales and Marketing of the Year.
Timeline
Assistant Director of Sales & Marketing
Jabal Omar Hyatt Regency Makkah
01.2024 - Current
Marketing Communication Manager
Jabal Omar Hyatt Regency Makkah
01.2020 - 01.2024
Marketing Communication Assistant Manager
Jabal Omar Hyatt Regency Makkah
01.2017 - 01.2020
PR & Communication
Sacred Heart University
02.2015 - 06.2015
Public Relations Manager
Mediterranean International Foundation
01.2015 - 01.2016
Bachelor of Mass Communication - Public Relations
Umm Al-Qura University
Master of Corporate Communications & Public Relations - Marketing and Communication
Sacred Heart University