Zain Ul Abideen
Senior Marketing Manager
Karachi
Summary
I'm a dynamic professional with extensive experience in Business Relationship Management and a deep understanding of diverse industries and consumer behavior. I excel as a PPC Analyst, combining creativity with data expertise to drive targeted campaigns that achieve impressive conversions and revenue growth. My versatile skill set positions me to make a significant impact and drive success in any role.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Assistant PPC Marketing Manager
ProTech Pvt Ltd
Karachi
04.2022 - Current
- PPC Analyst with successful campaign optimization for Google and Bing Ads with the budget of $100k+ p/m across multiple regions (UK, USA, CA, Pacific Region, Middle East, and Europe).
- Demonstrated strong communication and relationship management skills, collaborating cross-functionally to optimize campaigns for customer relevancy and data-backed performance.
- Utilized data-driven insights and A/B testing to continuously improve campaign performance, achieving higher conversion rates and maximizing returns on advertising spend.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Marketing Manager
YH Securities Pvt. Limited
Karachi
11.2021 - 03.2022
- Developed and executed content marketing strategies for enhanced brand awareness and engagement across platforms
- Managed social media, creating engaging content for audience growth, integrating SEO-driven keywords
- Created targeted advertising campaigns on Meta Platforms, using data analytics for specific audience segments and high-quality leads
- Provided in-depth analysis and recommendations to stakeholders for improved digital marketing campaigns.
Marketing Manager
Ali Enterprises
Karachi
08.2019 - 08.2021
- Cultivating enduring partnerships with vendors and suppliers, fostering mutually beneficial relationships
- Expertly negotiated favorable supplier terms, optimizing procurement costs
- Devised innovative, cost-effective procurement strategies for efficiency and value
- Demonstrated successful vendor management and strategic sourcing, ensuring seamless operations and elevated performance.
Marketing and Sales Intern
Kwick Doctor
Karachi
03.2019 - 06.2019
- Connecting with existing and potential Clients and Investor.
- Representing Kwick Doctor at different platforms such as Momentum Tech Conference 2019
Education
BBA - Advertising And Marketing Management
Shaheed Zulfikar Ali Bhutto Institute of Science And Technology
Karachi, Pakistan 09.2015 - 01.2020
A-Levels - Business And Managerial Economics
Happy Palace Grammar School
Karachi, Pakistan 09.2012 - 08.2014
O Level - Business Administration And Management
Happy Palace Grammar School
Karachi, Pakistan 04.2001 -
Skills
PPC Campaign Management
Search Engine Marketing (SEM)
Business Relationship Management
Business Communications
Digital Marketing Strategy
Data Analysis and A/B Testing
Certification
Financial Globalization, Capital Flows, and the Global Financial Cycle
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
You miss 100% of the shots you never take.
Wayne Gretzky
Timeline
Assistant PPC Marketing Manager
ProTech Pvt Ltd
04.2022 - Current
Marketing Manager
YH Securities Pvt. Limited
11.2021 - 03.2022
Business Development: Strategic Planning
08-2020
Financial Globalization, Capital Flows, and the Global Financial Cycle
06-2020
Marketing Manager
Ali Enterprises
08.2019 - 08.2021
Marketing and Sales Intern
Kwick Doctor
03.2019 - 06.2019
Selling into Industries: Retail and Consumer Products
02-2019
BBA - Advertising And Marketing Management
Shaheed Zulfikar Ali Bhutto Institute of Science And Technology
09.2015 - 01.2020
A-Levels - Business And Managerial Economics
Happy Palace Grammar School
09.2012 - 08.2014
O Level - Business Administration And Management
Happy Palace Grammar School
04.2001 -