Summary
Overview
Work History
Education
Skills
Accomplishments
Profile
Timeline
BusinessAnalyst
Zainab Shuja

Zainab Shuja

Fashion And Textile Designer
Lahore, Punjab

Summary

Innovative and detail-oriented Fashion and Textile Designer with over 10 years of experience in creating visually compelling designs across luxury, ready-to-wear, and seasonal collections. Proven expertise in textile print development, embroidery design, color forecasting, and fabric selection. Skilled in leading design teams, managing the end-to-end product development process, and aligning creative concepts with market trends and brand identity. Adept at translating artistic vision into commercially successful products while maintaining high standards of craftsmanship and aesthetics. Passionate about blending traditional techniques with modern innovation to deliver fresh, trend-forward designs that resonate globally.

Overview

11
11
years of professional experience
8
8
years of post-secondary education

Work History

Design Consultant (Textile & Fashion)

Javandi by Simky
01.2021 - Current
  • Led the conceptualization and execution of original, trend-forward designs and prints for Javandi Luxury Lawn Collections (2021–2025) and Winter/Silk Collections (2022–2024), strengthening brand identity and seasonal relevance.
  • Directed and coordinated all phases of the design process — from initial sketches and pattern development to prototyping and production of final garments.
  • Maintained sharp awareness of evolving global fashion trends, textile innovations, color forecasting, and silhouette evolution to ensure commercially successful collections.
  • Strategically sourced, selected, and procured premium fabrics, trims, fastenings, and embellishments aligned with each collection's design language and target market.
  • Conducted ongoing competitor and consumer research to inform design direction, enhance brand positioning, and identify emerging market opportunities.
  • Ensured high-quality design execution by verifying technical details, construction methods, and finishing standards across all product categories.
  • Proficiently used CAD and textile design software to develop detailed digital print layouts and fabric simulations.
  • Styled complete sample looks for campaign photoshoots, translating the collection's creative vision into cohesive visual storytelling.
  • Served as Art Director during photoshoots, overseeing creative direction, set styling, and visual aesthetics to align with brand strategy.

Design Consultant (Textile and Fashion)

RAHA OFFICIAL
01.2023 - 12.2024
  • Developed new, compelling, and innovative designs and prints for Luxury Lawn Collections.
  • Coordinated the entire process from initial drawings and pattern cutting to sampling and final garment production.
  • Stay updated with emerging fashion and fabric trends, ensuring designs are relevant and fresh.
  • Sourced, selected, and procured fabrics, trims, fastenings, and embellishments to meet design requirements.
  • Conducted regular market research to gather insights and enhance brand positioning.
  • Ensured design integrity and quality through meticulous verification of design elements.
  • Utilized computer-aided design (CAD) software to create intricate textile prints.
  • Styled all sample garments for photoshoots to showcase aesthetic vision.
  • Provided art direction and styling expertise during photoshoots to achieve desired visual outcomes.

Design Consultant (Textile & Fashion)

Fatima Mustafa Official
01.2022 - 01.2023
  • Developed new innovative embroidery designs for the Luxury Lawn Collection 2023.
  • Directed, coordinated, drawing, cutting patterns, samples, and finished garments.
  • Keeping up to date with emerging fashion trends as well as general trends relating to fabrics, colors, and embroideries.
  • Sourcing, selecting, and buying fabrics, trims, fastenings, and embellishments.
  • Perform regular market research studies to gather brand data.
  • Verify and ensure design quality and elements used within the design.

Head Designer (Textile & Fashion) / Brand Manager

HOUSE OF ZOE
10.2014 - 12.2021
  • Interpreted and transformed creative briefs into commercially successful textile and fashion designs, aligning with brand identity and market demand.
  • Spearheaded coordination between design, product development, and production teams to ensure cohesive execution of collections from concept to completion.
  • Designed and developed original embroidery patterns and intricate textile prints for seasonal and luxury collections.
  • Led the refinement and enhancement of print and embroidery concepts, overseeing their transition into full-scale production.
  • Strategically curated color palettes and material selections to define the visual direction of each collection.
  • Created forward-thinking, aesthetically engaging print and fabric concepts that elevated the brand’s creative presence in a competitive market.
  • Directed all phases of garment development, including sketching, pattern cutting, sample making, and final garment execution.
  • Conducted in-depth trend research to stay ahead of evolving fashion movements in fabrics, colors, silhouettes, and consumer preferences.
  • Managed sourcing and procurement of premium fabrics, trims, embellishments, and fastenings in line with budget and quality standards.
  • Utilized industry-standard CAD software to craft high-resolution textile prints and technical design sheets.
  • Identified target demographics by analyzing market trends across age, gender, and lifestyle segments to tailor design strategies.
  • Conceptualized, styled, and directed editorial and campaign photo shoots, look-books, and promotional visuals to support seasonal launches.
  • Collaborated with buyers, forecasters, and merchandisers to ensure that final products aligned with creative briefs and sales goals.
  • Maintained continuous communication with sales, buying, and production departments to align creative vision with pricing strategies and customer needs.
  • Conducted regular market and competitor analysis to inform product development and brand positioning.
  • Developed and executed customized brand strategies for individual product lines; delivered strategic insights on brand exposure and performance to leadership teams.
  • Partnered with external marketing and advertising agencies to conceptualize and execute high-impact brand campaigns.

Fashion Designer

Maria B.
02.2014 - 09.2014
  • Accurately understand, interpret, and represent design ideas.
  • Develop embroidery sketches with textile prints.
  • Develop the line of color and material selection.
  • Develop new, appealing, and innovative designs and cutlines.
  • Coordinate with stitchers for cutting patterns, samples, and finished garments.
  • Keeping up to date with emerging fashion trends as well as general trends relating to fabrics, colors, and shapes.
  • Sourcing, selecting, and buying fabrics, trims, fastenings, and embellishments.
  • Perform regular market research studies to gather brand data.
  • Verify and ensure design quality and elements used within the design.
  • Making hand sketches of all the designs.

Education

Bachelor of Arts - Fashion Design

Institute of Art, Design & Management
01.2010 - 01.2014

Intermediate - Home Economics

Lahore College for Women University
01.2008 - 01.2010

Matriculation - Science

BISE
01.2006 - 01.2008

Skills

Wireframing

Accomplishments

  • Four years of experience in Digital Marketing.
  • Creative, determined, and result-oriented individual with excellent communication and interpersonal skills.
  • Able to come up with creative ideas and produce unique products, and develop creative ways to solve a problem.

Profile

www.behance.net/shujazainab06

Timeline

Design Consultant (Textile and Fashion)

RAHA OFFICIAL
01.2023 - 12.2024

Design Consultant (Textile & Fashion)

Fatima Mustafa Official
01.2022 - 01.2023

Design Consultant (Textile & Fashion)

Javandi by Simky
01.2021 - Current

Head Designer (Textile & Fashion) / Brand Manager

HOUSE OF ZOE
10.2014 - 12.2021

Fashion Designer

Maria B.
02.2014 - 09.2014

Bachelor of Arts - Fashion Design

Institute of Art, Design & Management
01.2010 - 01.2014

Intermediate - Home Economics

Lahore College for Women University
01.2008 - 01.2010

Matriculation - Science

BISE
01.2006 - 01.2008

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Zainab ShujaFashion And Textile Designer