Hi, I’m
Zainab Hai
Digital Content Specialist | AIO/SEO Expert
Karachi
Summary
Content strategist and AIO/SEO specialist driving high-impact, conversion-focused content for digital products and services. Expert in building scalable content workflows, leveraging LLMs for optimization, and mentoring teams to maximize quality and efficiency. Skilled in digital PR and content-driven lead generation, aligning content strategy with business goals to maximize authority and measurable growth.
Overview
9
years of professional experience
2
Certifications
Work History
Koderlabs
Senior Content Specialist
12.2024 - Current
Job overview
- Lead SEO-driven content strategy for digital products and service pages, aligning content with business goals.
- Create high-performing blog content targeting competitive, high-intent keywords.
- Conduct keyword research, search intent analysis, and competitor audits to uncover content opportunities.
- Optimize existing content with on-page SEO, internal linking, and structured content frameworks.
- Drive digital PR strategies to secure brand mentions and maximize authority.
- Collaborate with SEO, marketing, and design teams to develop conversion-focused content that generates quality leads.
- Monitor and analyze performance using Google Analytics and Search Console to refine strategy.
- Maintain consistent brand voice across multiple industries and platforms.
Gaditek
SEO Content Writer
07.2022 - 05.2023
Job overview
- Developed engaging blog posts and articles to foster social media shares, attracting new website visitors and increasing overall reach.
- Conducted thorough competitor analysis to identify gaps in the market and create unique content that stands out among competitors.
- Maintained consistent voice and tone across all written materials, reinforcing brand identity and message consistency.
ABIC Systems
Content Specialist
10.2021 - 05.2022
Job overview
- Collaborated with SEO team to produce website content for internal and external brands.
- Edited and optimized pages of evergreen content to improve SEO ranking for specific keywords.
- Generated multiple daily new blog posts by monitoring industry news and cultivating sources.
- Created content using SEO keywords drawn from Google Analytics.
- Strengthened content through proofreading and editing.
- Produced original, creative content for promotional advertisements and marketing materials.
SBT Japan
Senior Content Executive
12.2020 - 09.2021
Job overview
- Wrote blogs and articles for both clients as well as the internal websites with in depth research and utmost focus at the rules of search engine optimization.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Wrote and edited content to promote thought leadership, products and services.
Brandians
Social Media Strategist and Content Writer
02.2020 - 12.2020
Job overview
- Strategized social media calendar for multiple clients as well as internal platforms which included researching the latest trends, finding design inspirations, as well as guiding the designers for creating a perfect post
- Wrote blogs and articles for both clients as well as the internal websites with in depth research and utmost focus at the rules of search engine optimization
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
Digitonics Lab
Content Writer
01.2019 - 02.2020
Job overview
- Completed thorough research into assigned topics in order to write in authoritative and complete manner
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content
- Reviewed and edited final copy for accuracy and oversaw all phases of production.
Career Consultants Inc.
Marketing Intern
06.2018 - 08.2018
Sui Southern Gas Company
Admin Services Intern
06.2017 - 07.2017
Education
Institute of Business Management Karachi, Pakistan
MBA from Media Management & Marketing
05.2026
UNIVERSITY oF KARACHIKarachi, Pakistan
Master’s from Public Administration
12-2018
Skills
Keyword research analysis
Content strategy development
Brand voice consistency
On-Page & Off-Page SEO
Content management systems
Marketing analytics
Competitor analysis
Certification
Content Marketing Foundations by Brian Honigman
Timeline
Senior Content Specialist
Koderlabs
12.2024 - Current
SEO Content Writer
Gaditek
07.2022 - 05.2023
Content Specialist
ABIC Systems
10.2021 - 05.2022
Senior Content Executive
SBT Japan
12.2020 - 09.2021
Social Media Strategist and Content Writer
Brandians
02.2020 - 12.2020
Content Writer
Digitonics Lab
01.2019 - 02.2020
Marketing Intern
Career Consultants Inc.
06.2018 - 08.2018
Admin Services Intern
Sui Southern Gas Company
06.2017 - 07.2017
UNIVERSITY oF KARACHI
Master’s from Public Administration
Institute of Business Management
MBA from Media Management & Marketing