ZAHIDA SAHTO
Senior Executive Account Management
Karachi
Summary
Skilled Senior Executive with 3 years of Relationship Building and Account Management expertise. Adept at implementing improvements to optimize efficiency in business operations. Seeking opportunities to contribute my expertise and leverage valuable insights gained over 3 years in dynamic work environments.
Overview
4
4
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Senior Executive Grocery & Marketplaces Category (Key Account Manager)
Savyour I Gaditek
07.2023 - Current
- Managed diverse portfolio of 55 high-value accounts, including major clients such as Reckitt and Unilever
- Oversaw entire customer lifecycle, ensuring satisfaction and loyalty, resulting in collective contribution of 8 million Rupees to company's overall portfolio
- Implemented and executed effective strategies that led to increased commissions for more than 10 brands within portfolio
- Cultivated strong relationships with key accounts, resulting in higher profits and fortified brand partnerships
- Utilized data analytics to track and analyze market trends, consumer behavior, and competitor activities, providing valuable insights to enhance brand positioning
- Crafted personalized marketing plans for each account/brand, maximizing opportunities for promotion, order growth, and overall market impact.
Executive Grocery & MarketPlaces Category
Savyour I Gaditek
01.2023 - 06.2023
- Managed key accounts, developed strategic plans, and fostered cross-functional collaboration
- Conducted business reviews, tracked metrics, and stayed updated on industry trends for growth.
Associate Executive
Savyour I Gaditek
01.2022 - 12.2022
- Managed stakeholder relationships & co-marketing opportunities for multiple brands
- Monitored brand metrics, analyzed Mixpanel data, and developed category-specific strategies.
Management Trainee
Savyour I Gaditek
07.2021 - 12.2021
- Manage brand offers and update campaigns in vendor panel
- Track orders, manage pending orders, and resolve customer queries.
Field Operations Associate
CED Systems
01.2021 - 11.2021
- Handling technician documentation, certifications, training, interviews, and hiring pipeline
- Managing CED asset portal and social media presence.
Project Intern
Afiniti
07.2020 - 08.2020
- Analyze and report bugs in their software in a detailed manner
- Research bugs, compare and propose different solutions.
Education
Bachelors of Business Administration - Marketing
Institute of Business Management (IoBM)
HSSC Part 1-2 - undefined
Army Public College
SSC Part 1-2 - undefined
Rose Petal School
Skills
Proficient in Mix panel
undefinedCertification
Excel Skills for Business: Essentials, Macquarie University, 2017 - 2021
Accomplishments
- Social Media Director of Finance Society of IoBM 2018 —2020
Extracurricular Activities
- Volunteered at 021Disrupt by Nest i/o 2019.
- Handled social media of Business Leadership Conference 2018.
- Volunteered at International Tourism Expo 2018.
Projects
- Participated in L’OréaI Brand storm: Proposed an augmented beauty app idea for beauty shopping experience through entertainment.
- Capstone Project: proposed digital marketing strategies for OMC House Pvt Ltd, a financial consulting firm, to increase brand awareness and create a brand image.
- Designed an IMC plan for Pakola: Revamped Pakola using consumer behavior techniques.
- Animated App Walkthrough for an app I horizon: using Canva.
Timeline
Senior Executive Grocery & Marketplaces Category (Key Account Manager)
Savyour I Gaditek
07.2023 - Current
Executive Grocery & MarketPlaces Category
Savyour I Gaditek
01.2023 - 06.2023
Associate Executive
Savyour I Gaditek
01.2022 - 12.2022
Management Trainee
Savyour I Gaditek
07.2021 - 12.2021
Excel Skills for Business: Essentials, Macquarie University, 2017 - 2021
06-2021
Introduction to Search Engine Optimization, University of California, Davis, 2015 - 2017
06-2021
Field Operations Associate
CED Systems
01.2021 - 11.2021
Project Intern
Afiniti
07.2020 - 08.2020
Bachelors of Business Administration - Marketing
Institute of Business Management (IoBM)
HSSC Part 1-2 - undefined
Army Public College
SSC Part 1-2 - undefined
Rose Petal School
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