Zahid Farooq
Lahore
Summary
Top Skills Frequent travelling to customer to develop the relation and keep alive as per current Market trends. Developing the collection with current market trends & with the help Target Costing Textile Industry of customer portals. Managing all kind of product costing including tops , bottoms both in denim and non denim. Develops and implements comprehensive sales and marketing strategies to achieve business goals. Leads, mentors, and motivates a team of sales and marketing professionals. Conducts market research, identifies trends, and analyzes competitor activities. Manages sales processes, sets targets, and ensures sales goals are met. Oversees marketing campaigns, develops content, and manages budgets. Builds and maintains strong relationships with key clients and partners. Analyzes sales and marketing data to identify trends, opportunities, and areas for improvement. Develops and manages marketing and sales budgets. Provides regular reports on sales and marketing performance to senior management. Identifies and develops new products, services, and marketing initiatives.
Overview
14
14
years of professional experience
Work History
Asst.General Manager Sales & Denim development
Sadaqat Limited
Faisalabad
04.2026 - Current
- 13 years of experience of Denim -non denim product development , Product Managment
- International travelling exposure 6-7 times for europe and presented my own made denim collections.
- driving Denim development execution, production quality, fabric and finish management regularly.
- Responsible to handle the product from proto to finished product.
- Developing the denim products from the factory for the customer on the floors , selection of the fabric , wash & fits for the brand requirements.
- Reviewing the seasonal development calendars for each brand , managing the developments as per factory capacities.
- Conduct the weekly status , calls to customers with development and production status.
- Reviewing the costing of each sample against the collection for the customers.
- Managing the executing issues with the team
- Managing the fabric , placing to fabric mills , timely execution and monitoring to deliver on time.
- Partner with the Production Manager in shade band and TOP approval process in partnership with the Factory to protect on-time delivery.
- Looking factory processes as a expert; lead and supported product development & process to improve projects
- Reviewing development submissions , SMS , TOP samples , cut approval samples on a timely basis
- Managing best product to be developed in each season as per customer need
- Ensuring the measurements and quality of all the products are correct before shipping to customers
- Resolving with Bulk Production and QA teams to resolve post-development issues arising in production.
- Manage all fabric developments — counter-sourcing and new fabrics — including ordering and coordinating sample-proto yardage with mills to reach factory on time.
- Managing the denim-non denim fabrics to arrive well on time.
- Maintaining the wash and fabric library, fabric grid on regularly basis.
- Checking the sustainable fabrics and maintaining to proceed the green concept as per brand requirements.
- Partner with washing to develop new washing techniques, finishes, and sustainable alternatives like Zero PP , no stone and develop washes which EMI score should be on greener side.
Sr.Manager Sales & Marketing
Cotton Web Limited
01.2025 - 04.2026
- Looking after the Sales & Marketing in Europe & USA Division.
- Denim product development , denim product managment experience 5 years.
- Guess , Gas , Stooker ,Celio , Bagatelle ,Centric Brands , New yorker , Gemo,Replay ,LPP crop Ladies ,Next , Mango ,Tendam Group ,River Island , Mustang , Mister Lady , Hattric , Tom Tailor , Marco Polo , Anthropology.
- Worked on product developments for all brands across both Denim and Non-Denim programs.
- Collaborated on development programs for Inditex (Zara), overseeing design, fabric sourcing, and production for both Denim and Non-Denim categories.
- Responsible for managing the complete seasonal developments with current market trends and visiting regular customer portals.
- Frequently visiting the European customers and presenting the collection directly in their offices.Good relation with the customer liaison offices and local buying offices.
- Responsible for the product costing of all current clients and handling all daily customer inquiries.
- Strong knowledge of the product and close relation with the washing and fabric supply chain to develop the product exactly as per customer taste.
- Looking after the sale of 2 Million pcs annually.
- Working with most premium brands of Europe & USA Market.
- Frequently visiting these brands to meet the projected sales targets.
Sales Manager
Cotton Web Limited
Lahore, Punjab
07.2021 - 02.2025
- Working with most premium brands of Europe & USA Market.
- Frequently visiting these brands to meet the projected sales.
- Guess Europe ,Guess USA ,Guess Ladies ,Guess Kids ,GAS Jeans ,Stooker ,Mustang ,Mister Lady OVS ,Hattric ,S.Oliver ,TOM Tailor ,Tally Weijl , New Yorker , Celio , Armand Theory , Centric Brands , Gemo.
Brand Team lead Marketing & Sales
Crescent Bahuman Ltd.
Pindi Bhattian, Punjab
01.2020 - 08.2021
Deputy Manager (Marketing & Sales) USA East Coast Region
Crescent Bahuman Ltd.
Pindi Bhattian
10.2019 - 01.2020
- Worked with highly profitable brands of USA.
- Responsible for All Developments And Premature orders.
- Looking All Seasonal & Inspirational Denim Washes for Brand.
- Handling Denim Inquiries on Daily basis and Responsible to responding them and all costing Affairs till order Confirmation.
- Looking Preproduction And Production affairs on daily basis.
- Responsible of all sailing , Pricing Negotiation regarding Product with Customer.
Sr.Asst.Manager (Marketing &Sales) East Coast USA
Crescent Bahuman Ltd.
Pindi Bhatian, Lahore
07.2017 - 10.2019
- Looking Biggest and Well known Brand of USA in East coast Region.
- Responsible for All Developments And Premature orders.
- Looking All Seasonal & Inspirational Denim Washes for Brand.
- Handling Denim Inquiries on Daily basis and Responsible to responding them and all costing Affairs till order Confirmation.
- Looking Preproduction And Production affairs on daily basis.
- Responsible of all sailing , Pricing Negotiation regarding Product with Customer.
Assistant Manager Marketing & Sales
Crescent Bahuman Ltd.
Pindi Bhattian, Punjab
09.2016 - 07.2017
- Worked with top famous Brand in USA (East coast) Region.
Marketing Executive
Nishat Mills Ltd.
Lahore
08.2013 - 08.2016
- I worked for Nishat Mills Limited from April-2024 to July -2016.
- Core job responsibilities
- Handled day to day inquiries of customer and responsible for pre production and post production sampling.
- Generate new Business & Execute current customers needs until customer satisfaction.
- Responsible for new collections as per customer needs.Present & sell facility by products - negotiate prices and capacities to keep manufacturing loaded as per capability.
- Looking International Marketing/ Merchandising Operations, implementing Brand Etiquettes, Order placement, executions and very vibrant & non-stop follow ups at every level.
- Analyzing and cost the product to optimize the organizational profitability keeping in view the ongoing market trends.
- Nishat Mills Ltd is one of the leading Mill which is vertically integrated, producing quality products for Premium Brands e.g. Next,JC penny,etc
Marketing Internship
Crescent Bahuman Ltd.
08.2012 - 10.2012
- Worked and learned basic merchandising process.
- Worked many international brands such as Levis Strauss co, Mustang, Next, Mango etc.
- Negotiations with customer about pricing.
- Learned sales projection yearly and monthly basis.
Marketing Internship
Interloop Limited
07.2012 - 09.2012
- Sampling and new Product Development.
- Merchandising , Monitoring and analysing market trends.
- Exploring ways of improving existing operations.
- Identifying International target markets and developing strategies to communicate with them.
- Learned about Merchandising process through ERP system.
- Directly communicate with customer regarding all matters of sampling and bulk production as well.
- Learnt about sales projection on monthly basis.
- Worked with many international brands including Puma, Wallmart, Jc penny etc.
Education
BS - Textile Management & Marketing
National Textile University
01-2013
Fsc - Pre-Engineering
University of Sargodha
01-2008
Skills
- Product Development
- Target Costing
- Sales and Marketing Strategies
- Market Research
- Sales Processes Management
- Marketing Campaigns
- Client Relationship Management
- Sales and Marketing Data Analysis
- Marketing and Sales Budgets Management
- New Product Development
- Pricing Negotiation
- Costing Affairs
- Preproduction and Production Affairs
- Merchandising
- Sampling
- Sales Projection
- Product management
- Production planning
- Customer relationship management
- Sales strategy
- Team leadership
- Brand development
- Complaint handling
- Business development
- Business operations understanding
Custom
- Frequent travelling to customer to develop the relation and keep alive as per current Market trends.
- Developing the collection with current market trends & with the help Target Costing Textile Industry of customer portals.
- Managing all kind of product costing including tops, bottoms both in denim and non denim.
- Develops and implements comprehensive sales and marketing strategies to achieve business goals.
- Leads, mentors, and motivates a team of sales and marketing professionals.
- Conducts market research, identifies trends, and analyzes competitor activities.
- Manages sales processes, sets targets, and ensures sales goals are met.
- Oversees marketing campaigns, develops content, and manages budgets.
- Builds and maintains strong relationships with key clients and partners.
- Analyzes sales and marketing data to identify trends, opportunities, and areas for improvement.
- Develops and manages marketing and sales budgets.
- Provides regular reports on sales and marketing performance to senior management.
- Identifies and develops new products, services, and marketing initiatives.
Timeline
Asst.General Manager Sales & Denim development
Sadaqat Limited
04.2026 - Current
Sr.Manager Sales & Marketing
Cotton Web Limited
01.2025 - 04.2026
Sales Manager
Cotton Web Limited
07.2021 - 02.2025
Brand Team lead Marketing & Sales
Crescent Bahuman Ltd.
01.2020 - 08.2021
Deputy Manager (Marketing & Sales) USA East Coast Region
Crescent Bahuman Ltd.
10.2019 - 01.2020
Sr.Asst.Manager (Marketing &Sales) East Coast USA
Crescent Bahuman Ltd.
07.2017 - 10.2019
Assistant Manager Marketing & Sales
Crescent Bahuman Ltd.
09.2016 - 07.2017
Marketing Executive
Nishat Mills Ltd.
08.2013 - 08.2016
Marketing Internship
Crescent Bahuman Ltd.
08.2012 - 10.2012
Marketing Internship
Interloop Limited
07.2012 - 09.2012
BS - Textile Management & Marketing
National Textile University
Fsc - Pre-Engineering
University of Sargodha