Yasser Irfan
Lahore Cantt
Summary
I am looking to join a prestigious business organization for a challenging role in the fields of Marketing, Retail, and Business Development.
My goal is to contribute to the company's continued success. I am a motivated Associate General Manager with expertise in Retail & Sales, Marketing, and Managing Design House. I am also an inspiring team leader with exceptional problem-solving and operational planning skills. I bring 22 years of experience in the Textile & Brand Industry.
Overview
22
22
years of professional experience
Work History
Associate General Manager Retail Corporate
Sefam Private Limited - Kayseria, Leisure Club, and Shahnameh
Lahore, Pakistan
02.2024 - Current
- Develop and implement policies to optimize the performance of Retail stores and enhance customer experience
- Develop customer service policies, ensure store staff are trained to provide excellent service, and address any customer complaints or issues.
- Foster a customer-centric culture in the customer care (call center) department to provide exceptional customer experience.
- Develop policies and guidelines to support and train retail employees and ensure their compliance across the retail network through a system of process audit and mystery shopping.
- Responsible for the implementation of project budgets to ensure cost-effectiveness.
- Responsible for developing and executing the layouts of all locations Head offices and shops in alignment of organizational needs.
- Develop and bring new franchisee onboard in-line with requirement of brands.
- Responsible to identify best locations for new shops in-line with requirement of brands.
- Responsible to provide amicable solutions between brand verticals in case of conflicts pertaining to retail operations.
- Collaboration with different departments like corporate marketing, corporate supply chain and to brand verticals to ensure smooth operations.
Associate General Manager (Retail & Marketing)
Sefam Private Limited - Kayseria
Lahore, Pakistan
01.2018 - 06.2019
- Coordinated and directed activities of businesses or departments concerning production, pricing, marketing, and sales.
- Supported annual profit goals by streamlining processes and improving staff knowledge of optimal procedures.
- Fostered performance-oriented environment focused on promoting team collaboration, personal accountability and long-term business success.
- Coordinated monthly budgets, managed profit and loss and consistently met desired margin targets.
- Helped team develop specialized projects, events and promotions.
- Supervised critical budget implementations, employee reviews, training and scheduling for projects.
- Motivated and led team members to work together to achieve targets.
- Assigned employee tasks based on training and skills.
- Reviewed purchase requests from various departments before approving orders for goods or services.
- Provided ongoing support for employees regarding work-related issues or concerns.
- Collaborated with senior leaders on long-term plans for growth of the organization.
- Assisted in the recruitment process by screening resumes and conducting interviews.
- Developed effective marketing campaigns to increase brand awareness within target markets.
- Cultivated relationships with key stakeholders such as vendors, customers, partners. to promote collaboration between teams.
- Resolved escalated customer complaints in a timely manner while maintaining customer satisfaction levels.
- Ensured compliance with applicable laws, regulations, policies and procedures.
- Implemented strategies for cost reduction initiatives while maintaining quality standards.
- Created reports on a regular basis to track progress against goals and objectives.
- Coordinated with other departments to ensure all areas of the business were running smoothly.
- Managed daily operations of the business, including personnel management, customer service, financial reporting and budgeting.
- Developed and implemented policies, procedures, and systems to ensure operational efficiency.
Brand Manager
Sefam Private Limited - Kayseria
Lahore, Pakistan
01.2016 - 10.2018
- Developed and implemented successful marketing strategies for a new brand.
- Conducted market research to identify target customer segments, preferences, and trends.
- Created content for social media campaigns, website copy, brochures, press releases and other marketing materials.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
- Coordinated with external agencies on public relations initiatives to build positive relationships with customers and stakeholders.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Reviewed customer feedback surveys to identify areas of improvement in product features or services offered by the company.
- Developed partnerships with influencers in relevant industries to promote the brand's message through their channels.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Interviewed and hired talented individuals to add value to marketing team.
- Prepared marketing campaign budgets with finance personnel.
- Delivered marketing strategy updates to upper-level management.
- Collected and analyzed market research data for use in forecasting.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Collaborated with other departments to coordinate strategic marketing activities.
- Developed marketing strategies based on corporate objectives and market trends.
- Planned advertising campaigns for online, print and other mediums.
- Delivered benchmarks and comprehensive client campaign reports through assessment of digital analytics compiled from Google Analytics, Open Ad Stream, Facebook Insights and Instagram Insights.
- Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
- Trained successful business development personnel to optimize marketing performance and learn industry.
- Recommended product changes to enhance customer interest and maximize sales.
- Designed sales-driven programs and promotions to facilitate team objectives.
- Maintained budget to consistently keep within monetary parameters.
- Conducted market research studies and competitive analysis to evaluate current market trends and price strategies.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
National Manager Retail & Sales
Sefam Private Limited - Kayseria
Lahore, Pakistan
07.2015 - 01.2016
- Developed and implemented national sales strategies to increase market share.
- Directed, trained and mentored regional managers on best practices for customer service and sales growth.
- Monitored day-to-day operations of the national organization and identified areas of improvement.
- Conducted regular reviews with regional managers to assess progress towards organizational goals.
- Implemented a system of quality assurance across all regions to ensure consistent standards of performance.
- Created reports detailing sales activities, progress against goals, customer satisfaction levels.
- Analyzed data from multiple sources to identify trends in customer demand, competitor activity and other factors impacting sales performance.
- Managed the budget for the entire organization ensuring cost effectiveness while maintaining high standards of service delivery.
- Worked closely with marketing teams to create effective campaigns that increased brand recognition nationwide.
- Negotiated contracts with vendors providing goods or services nationally in order to maximize value for money spent.
- Drafted policies and procedures related to customer service, product returns and exchanges, employee training, to ensure compliance with applicable laws.
- Collaborated with senior management team on strategic initiatives designed to improve operational efficiency across the organization.
- Performed regular audits of regional offices in order to identify any issues or discrepancies which could impact performance.
- Collaborated with cross-functional team members to build and execute development plans.
- Supported objectives, checkpoints and timelines, managing team members to meet project tasks and expectations.
- Led or supported troubleshooting of operational issues to reduce project bottlenecks or delays.
- Used data and analytics to diagnose trends and link to business performance outcomes.
- Worked cross-functionally with marketing, sales and finance departments.
- Inspected completed work to drive quality, timeliness and company standards.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Delegated work to staff, setting priorities and goals.
- Recruited and trained new employees to meet job requirements.
- Assigned work and monitored performance of project personnel.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
Manager Retail & Sales
Sefam-Kayseria
Lahore, Pakistan
09.2011 - 07.2015
- Implemented new technologies to streamline operations, reduce costs, and improve customer service.
- Analyzed customer feedback data to develop action plans for improving services offered.
- Created monthly reports for senior management summarizing operational performance metrics.
- Coached, mentored and trained team members in order to improve their job performance.
- Conducted regular meetings with staff to discuss progress and identify areas of improvement.
- Established processes to ensure efficient workflow throughout the organization.
- Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
- Resolved conflicts between employees by providing guidance on company policies and procedures.
- Provided leadership during times of organizational change or crisis situations.
- Assessed team member's skillsets and assigned tasks accordingly for optimal efficiency.
- Recruited and trained new employees to meet job requirements.
- Minimized staff turnover through appropriate selection, orientation and training.
- Maintained adequate staffing to meet objectives within budget.
- Communicated company directives and programs to associates and ensured all follow-up items were completed accurately and timely.
- Leveraged leadership skills to identify deficiencies and opportunities to improve policies, procedures and controls.
- Created and managed budgets for travel, training and teambuilding activities.
- Proposed or approved modifications to project plans.
- Mediated conflicts between employees and facilitated effective resolutions to disputes.
Retail Assistant Manager
Sefam Private Limited, Brand Kayseria
Lahore, Pakistan
01.2010 - 08.2011
- Look after all aspects related to sales, Achieving Targets, Achieving Revenues, prices, Bringing Customers into shops by working with the marketing team, Responsible for visual merchandising and in-store communication/advertisement, Look after all aspects related to Retail, Locations for upcoming shops, Sales Team Hiring, Stock Management/Audits, Administration work related to Retail operations, Designing and renovations (Separate team within Kayseria), Approval of Designs with AC (Approval Committee), Concepts (Designs), Line Freeze Season Wise
- Assisted in the development of store policies and procedures.
- Monitored inventory levels and reordered merchandise as needed.
- Trained, coached, and mentored new team members on customer service and operational standards.
Brand Manager
MHDL, adidas
06.2007 - 12.2008
- Responsible for visual merchandising and in-store communication / advertisement, Responsible for identifying potential franchisees and bringing them on-board in-accordance with the set standards of adidas which are being followed all over the world, Serve as laison between franchisees and company, Responsible for setting up and running Display and Sale points (retail outlets based on shop-in-shop concept) in Pakistan, Achieving annual sales targets, Monitoring sale of distribution spots all over Pakistan and monitoring sale of adidas shop-in-shop franchisees, To keep an eye on market trends for stock procurement, Selection of Brand Range according to target market zones, Order placement according to sale targets, Planning on what goes where according to price points and zones, Media Bank (Online, Examine colors and design of articles), Maintaining contact with adidas Head Office in Hong Kong, Place orders on Adipotal (Online ordering system), training in Thailand, Orientation and attended trade shows in Thailand and India, VM merchandising training in India, Retail Management Course in India, Conducted interviews for adidas (HR), Screening application (HR), Short Listing application (HR), Preparing job descriptions and person specifications (HR), Understanding and operating on multi-integrated programs of adidas online (order formats, online order placement, quarterly apparel & footwear order placement, review orders, confirmation of orders and payment schedules)
Deputy Manager Marketing
Mainland Husnain Pakistan Ltd. (Owners & Operators of Royal Palm Golf & Country Club/Husnain Cotex Ltd./Distributors & Retailers of adidas, Calvin Klein, Martha Tilaar TORO Machines, Club Cars, Lining Sports, Nike)
02.2004 - 06.2007
- Marketing of machinery manufactured by TORO, USA, Marketing of Club Cars for Golf Courses in Pakistan, a product of USA, Monitor Customer Services, Stocking and maintenance of 3 retail stores in Gulberg, Defense Housing Authority and Pro-Shop at Royal Palm Lahore, In charge of Prequalification Documents, Created Business Development Plans for business growth and penetration, Consistent follow-ups for customer satisfaction and feedback, A collective team effort of corporate service managers for meeting sales targets and developing business opportunities, Planned research work on competition and monitoring of customer related issues and marketing activity to produce reports, given recommendations and formulated changes, Recruiting and staffing (HR), Involved in employee orientation, development, and training (HR), Employee relations.(HR)
Assistant Marketing Manager Export & Administration
Hashir Textile Mills Limited (HTML), Pakistan
01.2002 - 01.2004
- Introduction of HTML internationally, Created Invoices, Contracts and Delivery Notes, Devising, running and evaluating selection processes including interviews, personality questionnaires, Preparing job descriptions and person specifications, Conducted Interview(s) (HR), Ensure appropriate communication at all staff levels (HR), Screening application forms and short listing applicants (HR), Responsible for Customer Order from Initial Stage to Closing, Took Care of Customer Complaints and Payments, Created Logos for Yarn Samples and took care of Quality of Samples
Associate General Manager
Sefam Private Limited - Kayseria, Leisure Club, & Shahnameh
Lahore, Pakistan
07.2019 - 01.2024
- Assisted customers with finding the right product for their needs.
- Maintained records related to sales for store management.
- Prepared merchandise for purchase or rental.
- Placed special orders or called other stores to find desired items.
- Described merchandise and explained use, operation and care.
- Watched for and recognized security risks and thefts to prevent or handle situations.
- Ticketed, arranged and displayed merchandise to promote sales.
- Exchanged merchandise for customers and accepted returns.
- Maintained knowledge of sales and promotions, return policies and security practices.
- Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
- Kept calm and applied strong problem-solving and interpersonal skills to resolve conflicts.
- Followed company policies, rules and procedures to promote company goals and maintain safety.
- Demonstrated leadership by making improvements to work processes and helping to train others.
- Identified needs of customers promptly and efficiently.
- Delivered products to customer locations on time.
- Created designs for seasonal collections, researching trends and fabrics to inform design decisions.
- Collaborated with team members on all aspects of the design process from concept to production.
- Reviewed technical specifications for fabric, fit, proportion and detailing to ensure product quality standards were met.
- Coordinated photo shoots of finished products for catalogs and websites.
- Communicated regularly with sales staff regarding new designs and product information.
- Analyzed customer feedback to understand market trends and preferences.
- Attended trade shows to present new designs and gain insight into industry trends.
- Supervised fittings during the development stage of projects to evaluate fit and styling details.
- Visited factories overseas to inspect quality control processes for incoming shipments.
- Evaluated competitors' products in order to stay abreast of current market conditions.
- Assisted with the selection of models for runway shows and fashion events.
- Maintained an organized library of reference materials including books, magazines.
- Collaborated with photographers and stylists to showcase brands and merchandising standards.
- Created new fabric and finish, print and pattern and trim and expression standards for multiple brands.
- Created new designs and iterations during marketing strategy sessions.
- Examined product samples, adjusting designs to achieve desired results.
- Identified markets for designs based on age, gender and lifestyles.
- Directed and coordinated team involved in drawing and constructing examples of finished products.
- Identified target audiences, created customer personas, and developed content strategies.
- Developed and implemented marketing campaigns to promote brand awareness.
- Developed and implemented sales strategies to increase market share.
- Identified and developed new markets for products or services.
- Established relationships with key clients, while maintaining existing customer base.
Education
BBA - Business, Marketing & Arts
University of Wyoming
Wyoming, USA01.2002
High School Diploma -
Gateway High School
Colorado, USA01-1998
Grade 5-8 -
Middle School
New York, USA01-1994
Skills
- All Windows Based Software
- Operations expertise
- Sales management
- Asset Management
- Expense Control
- Human Resources Management
- Operations understanding
- Workflow Coordination
- Business Development
- Training and development skill
- Team leadership strength
- Business operations knowledge
- Employee Relations
- Budgeting and cost control
- International business
- Sales Coaching
- Marketing initiatives
- Sales Forecasting
Personality Skills
- Good Communication Skills
- Self motivated
- Team Player
- Innovative
- Positive attitude towards problem solving
- Effective Leadership
- Strong Decision Making Skills
- Competitive Public Relations skills
Course Highlights
- Business Administration
- Business Development
- Human Resource Management
- Industry Analysis
- Personal Relations (PR) / Customer Services
- Competitor Analysis
- Business & Marketing Plan Development
- Marketing Research
Personal Information
Date of Birth: 11/02/78
References
Available upon request
Timeline
Associate General Manager Retail Corporate
Sefam Private Limited - Kayseria, Leisure Club, and Shahnameh
02.2024 - Current
Associate General Manager
Sefam Private Limited - Kayseria, Leisure Club, & Shahnameh
07.2019 - 01.2024
Associate General Manager (Retail & Marketing)
Sefam Private Limited - Kayseria
01.2018 - 06.2019
Brand Manager
Sefam Private Limited - Kayseria
01.2016 - 10.2018
National Manager Retail & Sales
Sefam Private Limited - Kayseria
07.2015 - 01.2016
Manager Retail & Sales
Sefam-Kayseria
09.2011 - 07.2015
Retail Assistant Manager
Sefam Private Limited, Brand Kayseria
01.2010 - 08.2011
Brand Manager
MHDL, adidas
06.2007 - 12.2008
Deputy Manager Marketing
Mainland Husnain Pakistan Ltd. (Owners & Operators of Royal Palm Golf & Country Club/Husnain Cotex Ltd./Distributors & Retailers of adidas, Calvin Klein, Martha Tilaar TORO Machines, Club Cars, Lining Sports, Nike)
02.2004 - 06.2007
Assistant Marketing Manager Export & Administration
Hashir Textile Mills Limited (HTML), Pakistan
01.2002 - 01.2004
BBA - Business, Marketing & Arts
University of Wyoming
High School Diploma -
Gateway High School
Grade 5-8 -
Middle School
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