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YASIR HUSSAIN DAHAR
Regional Sales Manager (GOURMET FOODS PAKISTAN)
Gulistan-E-Sajjad - Hyderabad,Sindh
Summary
Experienced sales professional with demonstrated history of working in the food & beverages industry across country. Skilled Sales Management, Distribution Development, On-job & Class Room Trainings, Market Research, Teamwork, Key Account Development, and Team Management in Fast Moving Consumer Goods (FMCG) with an educational qualification Master of Business Administration (MBA) focused in Marketing.
Overview
28
28
years of professional experience
2
2
years of post-secondary education
6
6
Languages
Work History
Regional Sales Manager
GOURMET FOODS
Sindh & Baluchistan
09.2022 - Current
- Major Responsibilities
- Planning & achieving, brand & pack wise sales targets monthly & annually
- Leading, forming & developing the sales team in south region (Sindh & Baluchistan)
- Ensuring adequate financially & professionally sound distribution infrastructure for sustainable business in Sindh & Baluchistan
- Managing over 20+ Sole Distributions & 150+ SDs in Sindh & Baluchistan Area
- Ensuring proper & timely supplies of Products to Distributors in assigned territory
- Managing Efficiently Market & Distribution Related Issues like Accounts Reconciliation, Damages & Quality complaints.
Head of Sales
Famous Minta Foods Pvt. Ltd
Sindh & Baluchistan
02.2022 - 09.2022
- Major Responsibilities
- Managed over 100 Distributions in Towns of Sindh & Baluchistan.
- Ensured brand wise & pack wise monthly & annual sales targets.
- Developed financially & professionally sound distribution networks in Sindh & Baluchistan.
- Ensured proper & timely supplies of products to distributors
- Managed efficiently market & distribution related issues like Accounts Reconciliation, Damages & Quality issues.
Distributor Advisor
Coca Cola Beverages Pakistan Limited (CCBPL/CCI)
Sindh & Baluchistan
03.2012 - 04.2020
- Major Responsibilities
- Facilitated CCBPL distributors in managing their business in more effective and efficient manner and to bring them as per standards laid down by the company
- Helped the sales team to devote more time for business development by sharing the matters pertaining to distributor's annual planning, infrastructure, system improvement, stock management and other dealing with the company
- Ensured distributors' working standards are as per guidelines provided in the ‘Model Distribution' criteria and all the distributors are either maintaining those standards or are working towards that in all critical areas, e.g., warehousing infrastructure, inventory management, route information, HSE Compliance etc
- Maintained an Updated Profile of the distributors, their sales force (DSF), details of the infrastructure, other critical business areas and do documentation like agreement, AR agreements etc to be shared with HQ.
- Followed and resolved Distributor related complaints and claims within stipulated timeline
- Developed distribution capacity to achieve agreed SKU wise Finished Goods Inventory level at the distributor warehouse helping to achieve Primary Sales Forecast
- Ensured timely disbursement of PSOs/DVOs Salaries & Incentives
- Managed and facilitated of the rejects (breakage/ leak/ burst) and non-sound stocks (flabby, low-fill etc.) with plant/ warehouse
- Prepared of distributor ‘Annual Business Plan' in consultation with distributor and Area Sales Manager
- Facilitated the cooler storage & injection (MyCooler) process by selection of appropriate space allocation for cooler storage at distributor premises and make necessary arrangements for injection/retrieval in/from the market
- Managed distributor consignments (glass/ shell/ AR/Pallets) as per agreed terms and conditions with the company and facilitated in managing Balance confirmation certificates
- Confirmed all sell out shipments to be settled, pending sell invoices in system, physical vs
- System stock differences & sharing of stock count with ASM, SM & HO and initiate necessary actions
- Ensured Voyage operations are managed as per the standards
- Secondary Sales Booking, Primary Invoice Confirmation and 100% Voyage invoice compliance should be ensured
- Worked closely with Sales Training function in arranging the required training sessions and holding follow-up sessions/OJT with Distributor staff, arrange trainings with the relevant departments in case of learning of company software
- Checked all items as per distributor assessment scorecard (club criteria) and shared areas of improvement with Distributor/Manager & ASM and plan for improving the scores and solving issues
- Managed the entire process of distributor on-boarding (completion of documents, all relevant forms sign-off, liaison with relevant stakeholders etc.)
- Managed the entire process of distributor replacement & off-boarding (completion of all documents, net exposure details/negotiations with the distributor etc.)
- Facilitated in recovery and settlement of In-active distributors & closure of pending legal and In-active distributors cases.
Assistant Sales Training Manager
Coca Cola Beverages Pakistan Limited (CCBPL/CCI)
03.2009 - 04.2012
- Major Responsibilities
- Achieved target results by enhancing and changing teaching strategies to maximize progress
- Delivered results using strategies such as role-playing, simulations and lectures
- Strengthened instructor skills and knowledge with careful evaluations
- Improved program designs based on requirements gathered from employees and managers
- Developed leadership potential at all ranks with targeted programs
- Built life-long and job-specific skills in employees using special training classes
- Optimized training strategies and controlled costs with help of focus groups and surveys
- Developed programs to meet current and expected market demands
- Approached and solved work problems with initiative and knowledge of Sales operations
- Successfully Organized & Conducted training sessions.
Sales Manager
Coca Cola Beverages Pakistan Limited, (CCBPL/CCI)
Rahim Yar Khan/Khanpur
03.2008 - 02.2009
- Major Responsibilities
- Boosted team success by teaching junior sales personnel ins and outs of company offerings and promotional strategies
- Sustained continuous revenue with establishment of successful client base and sales funnels
- Enhanced revenue by correctly forecasting demand fluctuations and targeting selling activities
- Organized strategies for reaching target consumers and meeting demand, helping company fill multiple demand gaps and cement market leadership
- Coordinated logistics underpinning successful sales operations
- Worked effectively with a diverse team to accomplish daily objectives and meet long-term goals.
Market Development Officer
Coca Cola Beverages Pakistan Limited (CCBPL/CCI)
Sindh & Baluchistan
01.2000 - 02.2008
- Major Responsibilities
- Served customers by going above-and-beyond to offer exceptional support for all needs
- Contributed many successful ideas to improve Distribution Sales
- Enhanced customer satisfaction with frequent visits
- Trained new team members of Distribution Sales Force (DSF) and ways to exceed performance expectations.
Area Sales Manager
Bambino Food Industries-Karachi
Sindh & Baluchistan
03.1998 - 12.1999
- Major Responsibilities
- Achieved given sales targets, leveraging market knowledge and in-depth forecasts to plan sales operations
- Maintained consistently high customer satisfaction through proactive service of timely supplies
- Developed strong distribution network throughout Sindh & Baluchistan.
Sales Officer
Ali Hassan Corporation -Rahim Yar Khan, (SIMBA & SUMRUS JUICES)
Sindh & Baluchistan
01.1997 - 02.1998
- Major Responsibilities
- Achieved given Sales Targets
- Developed strong distribution base.
Sales Officer
Leghari Beverages Limited, LBL, Rahim Yar Khan
01.1996 - 12.1996
- Major Responsibilities
- Achieved given Sales Targets
- Build strong customer base
- Developed strong distribution network in assigned territory
Education
MBA - Marketing
Shah Abdul Latif University
Khairpur Sindh 03.1993 - 03.1995
Skills
Distribution Developmentundefined
Trainings & Courses
- Train the Trainer.
- Professional Selling Skills.
- Distribution Management.
- Effective Sales Force Leadership.
- Time Management.
- Trade Math.
- Effective Communication.
- Coach the Coach.
- Presell
- Back to Basics
- HSE & Top Ten Fatality
Interests
Playing Cricket
Travelling
Driving
Socializing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Regional Sales Manager
GOURMET FOODS
09.2022 - Current
Head of Sales
Famous Minta Foods Pvt. Ltd
02.2022 - 09.2022
Distributor Advisor
Coca Cola Beverages Pakistan Limited (CCBPL/CCI)
03.2012 - 04.2020
Assistant Sales Training Manager
Coca Cola Beverages Pakistan Limited (CCBPL/CCI)
03.2009 - 04.2012
Sales Manager
Coca Cola Beverages Pakistan Limited, (CCBPL/CCI)
03.2008 - 02.2009
Market Development Officer
Coca Cola Beverages Pakistan Limited (CCBPL/CCI)
01.2000 - 02.2008
Area Sales Manager
Bambino Food Industries-Karachi
03.1998 - 12.1999
Sales Officer
Ali Hassan Corporation -Rahim Yar Khan, (SIMBA & SUMRUS JUICES)
01.1997 - 02.1998
Sales Officer
Leghari Beverages Limited, LBL, Rahim Yar Khan
01.1996 - 12.1996
MBA - Marketing
Shah Abdul Latif University
03.1993 - 03.1995
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