YAMIN KHAN
Telecom
Islamabad,Pakistan
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 11 + years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
4
4
years of post-secondary education
13
13
years of professional experience
Work History
Marketing Manager - Value Added Services
Jazz Pakistan, Veon Group
Islamabad, Islamabad
10.2019 - Current
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Achieved profitability goals by developing and implementing all commercial activities.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Manager Marketing Devices
Jazz Pakistan, Veon Group
Islamabad
03.2018 - 09.2019
- Led projects and analyzed data to identify opportunities for improvement.
- Identified issues, analyzed information and provided solutions to problems.
- Conducted research, gathered information from multiple sources and presented results.
Assistant Manager Devices
Jazz Pakistan, Veon Group
Islamabad
01.2016 - 02.2018
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Communicated product quality and market comparisons by creating sales presentations.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Resolved all vendor and account problems efficiently while exceeding sales quotas by 12 %
- Maintained up-to-date knowledge of Devices Market and performed competitor analysis.
- Built relationships with customers and community to establish long-term business growth.
Assistant Manager of Digital Products
Jazz Pakistan – Veon Group
Islamabad
01.2015 - 01.2016
- Initiated growth in data penetration and revenue through subscriber KPIs from content /OTT partnerships.
- Explored area of partnerships to increase Jazz’s Data portfolio, content consumption and internet usage.
- Gauged business impact and improve digital literacy.
- Managed Global OTT accounts like Opera, Facebook, Wikipedia, Twitter ,SAAVN and WhatsApp for the launch of co-branded services through carrier billing.
- Established close relations with device manufacturers for the co-launch of devices, in order to develop a low priced high device ecosystem.
- Managed 360 degree go to market strategies for Jazz’s Data segment and 3G network rollout.
- Partner service integration services with Vimplecom OTT HUB platform to launch carrier billing services.
Specialist - Mobile Internet Partnerships
Telenor Pakistan – Telenor Group
Islamabad
04.2012 - 12.2014
- Internet Partnerships and ‘Internet for all’ Program.
- Account manager for key global partners like Facebook, Twitter, WhatsApp, Dailymotion and local OTTs.
- Managed key internet partnerships for Telenor Pakistan to introduce new services and enhance mobile internet usage.
- Data analytics for business projections including revenue forecasting, cost estimation, new product offerings and profit expectation.
- Consumer behavior analysis through geographical segmentation and profitability for internet products to develop new campaigns, pricing models and micro-segmentation programs.
- Launched market-first Free Facebook offer in Pakistan, making Telenor number one operator in terms of Facebook users.
- Key achievements:.
- Facebook Subscriber growth achievement of over 175% in 4 months.
- (leading to 120% target achievement of Data users penetration for FY’2014).
- Twitter Access and Twitter Pulse (20% + growth in twitter daily users FY’2014).
- WhatsApp data pack (80% + growth in WhatsApp daily users FY’2014) Executive – Product development & Implementation March 2009 March to April 2012 Wi-tribe Pakistan – Ooredoo Group.
- Implementation of marketing and product initiatives through active coordination with all relevant stakeholders.
- Development of training collateral for sales and customer care, and providing continuous support to sales and customer care teams.
- Coordination with technical and finance departments for launch of new products, services and various retention-based offers.
- Ownership of projects from inception to roll-out; identifying core product features, SOPs, business rules and alignment with brand image.
- Development and maintenance of customer lifecycle support in development and implementation of selected CRM marketing initiatives.
- Designed and launched Wi-tribe's Prepaid Broadband service.
Executive – Product development & Implementation
Wi-Tribe, ISP
Islamabad
03.2009 - 04.2013
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Distinguished product issues and gathered information on customer experiences.
- Directed full development lifecycle, including concept design, feature definitions and production support.
- Oversaw development of more than [Number] new products each year.
- Approved final photography and marketing materials for each product.
- Hosted product demonstrations and promoted features to clients.
- Developed insights on marketing campaigns to assess performance against goals.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Increased Product Saleand brand exposure by developing collateral, and sales materials and optimizing target audience reach.
Education
Bachelors - Business Administration
Bahria University Islamabad
01.2005 - 01.2009
Honors - Marketing Management
Accomplishments
- Marketing in Digital Age – LUMS (Lahore University of Management Sciences ) Nov 2018.
- LUMS Product Academy – LUMS (Lahore University of Management Sciences ) Nov 2014.
- Decision Making- Analytical & Managerial aspect - Oct 2017.
Timeline
Marketing Manager - Value Added Services
Jazz Pakistan, Veon Group
10.2019 - Current
Manager Marketing Devices
Jazz Pakistan, Veon Group
03.2018 - 09.2019
Assistant Manager Devices
Jazz Pakistan, Veon Group
01.2016 - 02.2018
Assistant Manager of Digital Products
Jazz Pakistan – Veon Group
01.2015 - 01.2016
Specialist - Mobile Internet Partnerships
Telenor Pakistan – Telenor Group
04.2012 - 12.2014
Executive – Product development & Implementation
Wi-Tribe, ISP
03.2009 - 04.2013
Bachelors - Business Administration
Bahria University Islamabad
01.2005 - 01.2009
Honors - Marketing Management
Similar Profiles
SYED NOUMAN FAHEEMSYED NOUMAN FAHEEM
Digital Consultant at JAZZ, VEON Group CompanyDigital Consultant at JAZZ, VEON Group Company
Shahid Mehmood MalhiShahid Mehmood Malhi
Manager Corporate affairs at JAZZ, VEONManager Corporate affairs at JAZZ, VEON
AAQIB JAVEDAAQIB JAVED
Specialist RAN Optimization at Jazz, VEONSpecialist RAN Optimization at Jazz, VEON
Sana AnjumSana Anjum
Real Estate Agent at Zameen.comReal Estate Agent at Zameen.com
Dr haleema sadiaDr haleema sadia
House officer at RAWAL GENERAL AND DENTAL HOSPITAL ISLAMABADHouse officer at RAWAL GENERAL AND DENTAL HOSPITAL ISLAMABAD