Warisha Saeed
Marketing
Summary
Dynamic, performance-driven professional and proactive individual proficient in streamlining marketing approach to connect with target consumers. Seeking a marketing manager position with a progressive organization to professional marketing experience in advancing marketing operations.
Overview
3
3
years of professional experience
9
9
years of post-secondary education
3
3
Languages
Work History
Dispute Processor and Marketer
Score Inc.
2 2021 - Current
- Covered outreach to build the company’s portfolio
- Developed and executed targeted email marketing campaigns, monitored performance metrics, and optimized strategies based on analytical findings to enhance engagement and conversion rates
- Authored engaging blog content focused on key industry topics, performed SEO optimization to enhance search engine rankings, and tracked the effectiveness of SEO strategies to increase web traffic
- Created diverse content for social media platforms, including posts, stories, and videos, tailored to different audience segments to boost brand visibility and interaction
- Designed comprehensive PowerPoint presentations to showcase individual marketing campaigns to clients, detailing strategies, implementation processes, and achieved results to demonstrate campaign effectiveness and ROI
- Successfully represent the company and promote its products/services to potential clients
- Managed Social Media accounts and Blogs for the company by creating content
- Strategically enhanced the company's market presence and contributed to its growth by executing targeted marketing campaigns increased visibility and engagement with key demographics.
Social Media Manager
Armacost Psychology Society, FCCU (Lahore)
04.2022 - 04.2024
- Marketing over social media and increased reach immensely
- Stayed current with trending content on Instagram Reels and other social media platforms; directed, filmed, and edited engaging videos to enhance brand presence and audience engagement
- Content management
- Drafted and directed reels for social presence.
Influencer Marketing
Brand Spectrum
03.2023 - 01.2024
- Develop influencer marketing strategies that align with brand goals
- Identify and maintain relationships with key influencers and content creators
- Plan and execute influencer campaigns from start to finish
- Collaborate with influencers to create engaging content
- Manage budgets and negotiate contracts for campaigns
- Measure and report on campaign performance and ROI
- Ensure all influencer content complies with brand guidelines and regulations
- Stay updated on industry trends and competitive activities
- Collaborate with marketing, sales, and product teams for integrated campaigns
- Engage with the community of followers to foster a positive brand image.
Official Member
RASAI: RTI/RTS NGO (Lahore)
03.2021 - 01.2023
- Held campaigns, and seminars, and conducted fieldwork to provide people with information and services
- Designed bilingual social media posts in Urdu and English for campaigns focused on "Right to Information" and "Right to Services," ensuring clarity and engagement across diverse audience demographics
- Produced complete videos and Instagram Reels for the campaign, handling all aspects from shooting to editing, and strategically posted on various platforms to maximize visibility
- Achieved substantial reach and engagement by leveraging a deep understanding of social media algorithms and effectively integrating this knowledge into the marketing strategies to enhance content visibility and impact.
Research Associate
Poverty Action Lab
03.2021 - 09.2022
Education
BS, Honors in Psychology -
Forman Christian College University
01.2020 - 04.2024
Intermediate Pre-Med - undefined
The Educators College
01.2018 - 04.2020
Matriculation - undefined
The Educators School
01.2016 - 04.2018
Skills
Effective communication and interpersonal skills
Good organizational and time- management skill
Pressure Handling
Team Player
Analytical and problem-solving skills
References
Available upon request
Training
- Participated in dance competitions and plays at College and University
- Spent a year abroad in the U.S.A on a Scholastic Scholarship
- Made Social Media Content for several organizations and societies in university
- Filmed and directed content for bloggers
- Played basketball in college and won inter-college competitions
Timeline
Influencer Marketing
Brand Spectrum
03.2023 - 01.2024
Social Media Manager
Armacost Psychology Society, FCCU (Lahore)
04.2022 - 04.2024
Official Member
RASAI: RTI/RTS NGO (Lahore)
03.2021 - 01.2023
Research Associate
Poverty Action Lab
03.2021 - 09.2022
BS, Honors in Psychology -
Forman Christian College University
01.2020 - 04.2024
Intermediate Pre-Med - undefined
The Educators College
01.2018 - 04.2020
Matriculation - undefined
The Educators School
01.2016 - 04.2018
Dispute Processor and Marketer
Score Inc.
2 2021 - Current
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