Warda Firdous

• 5 years’ experience in writing.
• Advised clients on best practices for data-driven decision making based on thorough understanding of their specific industries and competitors'' activities.
• Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
• Identified emerging markets by analyzing demographic data, enabling targeted marketing efforts for increased revenue growth.
• Assisted in the development of consumer personas by gathering qualitative data through interviews and focus groups, enhancing brand positioning efforts.
• Increased client satisfaction with actionable insights gained from in-depth customer behavior studies.
• Regularly updated management on project progress using well-structured written reports.
• Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
• Conducted segmentation analysis to better understand target audiences, informing tailored messaging strategies that resonate effectively.

Successfully completed Higher Secondary education with a focus on Pre-Medical/Science subjects, including Biology, Chemistry, and Physics. Developed a strong academic base in scientific inquiry and critical thinking. Actively participated in science fairs, lab work, and academic clubs.

Completed FSC Pre-Medical with a focus on Biology, Chemistry, and Physics. Developed a foundational understanding of scientific principles and laboratory techniques. Engaged in academic competitions and science-related extracurricular activities during this period.

Completed a Bachelor of Science in Applied Psychology with a focus on behavioral sciences, research methods, and psychological assessment. Participated in academic workshops and collaborative projects, laying the groundwork for further specialization at the master’s level.

Completed MSc in Industrial and Organizational Psychology with coursework focused on employee behavior, organizational development, job stress, and psychological assessments. Conducted thesis research on Situational Awareness, Job Stress, Personality, and Employee Well-Being. Gained practical experience through conference participation, including the International Conference of Applied Psychology (ICAP), and earned certification in DSM-5 interpretation. Proficient in SPSS, psychological testing, and applied research methods.