Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Waqas  Sarwar

Waqas Sarwar

Vice President Sales & Marketing
Sheffield

Summary

Possesses 22 years of experience in apparel exports sales & business development area in England & Europe. I have better interactive skills with my clients as was living among them & this has helped me a lot to build very strong relationships with the Buyers community.

I was successful to direct my efforts & bring results while over hauling the complete customer portfolio of the company as per management direction and growth strategy. I have added mostly direct customers in my portfolio and exploited our own Product Development & Sales efforts.

Participation in international exhibitions had been very successful and brought new business to the company every season. In UK office I was managing full time designers and was always equipped with latest trend re-search & commercial collection in hand.

Due to my bilingual skills, having exposed to both cultures and worked closely for so many years my clients regards me as a trust worthy and reliable partner, they also acknowledge my relationship building skills.

I am UK national with a great flexibility to travel without visa to most of the countries around the world & also holds a clean international driving license. Both had been very effective supporting tools to manage my sales efforts.

Overview

22
22
years of professional experience
3
3
Languages

Work History

VICE PRESIDENT Marketing (9-month)

US GROUP, STYLERS INTL LTD
Lahore
02.2022 - Current
  • In first 6 months brought good price low volume brands across UK, Europe, USA, Canada & Australia and managed $5 million business.
  • Managed an ex-buying director and an ex-Diesel washing technician.
  • Supported business development efforts and coordinated with marketing team on special campaigns.
  • Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM.
  • Established and cultivated solid business relationships with new & existing customers.


Sales General Manager (2.6yrs)

AZGARD9 LTD
Lahore
08.2019 - 01.2022
  • Generated high price low volume customers in UK & Europe and managed $5 million dollar business.
  • Managed oversees staff including an ex G-star designer, ex Diesel washing technician and two ex buyers.
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Researched competitors' activities and products to uncover new trends


Head of Sales/Country Manager (19-yrs)

US GROUP
Blackburn/ Lahore
05.2000 - 07.2019

· Served in US Group for 19 years.

· Based on UK focused strategy & big 5 concept, main customers were Primark, Asda, Tesco, Next, Sainsburys etc.

Head of Sales| Stylers International Pvt Ltd:

Lahore - 2017 - 2019

  • In a change in business model I was transferred from UK office to Pakistan factory and the prime focus was european market where i managed $10 million business
  • Managed UK and european based designers team.
  • Reviewed customer service agreements for terms and conditions pricing and accuracy.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Used vendor expertise to deliver educational content to sales team.
  • Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.

Country Manager| Stylers UK Ltd:

Blackburn - 2006 - 2017

  • In a new business module i was given a challenging task to initiate STYLERS UK LTD and run a $25 million turnover business from scratch.
  • Managed a team of designers and sales agents in UK & Europe.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Marketed non-conventional products to targeted audience at trade shows and events.
  • Increased sales volume and expanded product line to new retailers.
  • Created lists of potential customers based on regional markets and assigned sales tasks to team of 15 employees.
  • Maintained up-to-date knowledge of competitor products and pricing in market served.
  • Identified opportunities and cultivated new business through 1-2 new cold calls per week.

Sales Manager| US Apparel UK Ltd:

Blackburn - 2003 - 2006

  • Managed 25% of the total sales volume turnover of $35million.
  • Managed a team of 3 designers and 2 salesmen.
  • Learnt and implemented big 5 customers concept by reducing number of small volume customers and by giving privilege and space to existing big 5 customers.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.

Procurement Manager| US Apparel & Textiles Pvt Ltd:

Lahore - 2000 - 2003

  • Started my textile career from US Apparel as Management trainee in Procurement department.
  • Within a period of 15 months i was prompted as head of procurement and Manage a team of10.
  • Reviewed and issued contracts and blanket purchase orders after choosing ideal vendor and drive procurement process.
  • Developed and maintained relationships with key suppliers for smooth communication and to meet required expectations.
  • Evaluated supplier quotes based on purchasing procedures and competitiveness in quality, price and delivery.
  • Negotiated complex corporate procurement contracts by working closely with internal and external contacts.
  • Reduced costs by streamlining contract bidding and procurement processes to assure best prices for materials and services.

Education

Master - Business Administration, Marketing

TIU) The International University

Bachelors of Commerce - Commerce

Punjab University

Skills

Computer Application – Hands onundefined

Interests

Tourism

Audio books

Movies

Timeline

VICE PRESIDENT Marketing (9-month)

US GROUP, STYLERS INTL LTD
02.2022 - Current

Sales General Manager (2.6yrs)

AZGARD9 LTD
08.2019 - 01.2022

Head of Sales/Country Manager (19-yrs)

US GROUP
05.2000 - 07.2019

Master - Business Administration, Marketing

TIU) The International University

Bachelors of Commerce - Commerce

Punjab University
Waqas SarwarVice President Sales & Marketing