Waqas Shabbir
Area Sales Manager
Islamabad,Islamabad
Summary
Driven Area Sales Manager with 10+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
12
12
years of professional experience
1
1
Language
Work History
Area Sales Manager
Total Parco Pakistan Pvt Ltd
11.2023 - Current
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
- Optimized inventory management through accurate forecasting of product demand based on historical data analysis combined with current market trends information.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Delivered engaging presentations at industry events, effectively promoting company products and services to potential clients.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Led sales region to increase sales and boost team morale.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Territory Sales Manager
PepsiCo
01.2017 - 10.2023
- Established strong relationships with key clients, boosting customer retention rates.
- Developed customized solutions based on client needs, resulting in increased customer satisfaction and loyalty.
- Introduced new sales techniques and tools, resulting in increased efficiency and productivity among team members.
- Conducted regular product training sessions for distribution partners, ensuring their ability to effectively sell products to end customers.
- Partnered with cross-functional teams such as finance, operations, and customer service to ensure seamless order processing and delivery coordination within the territory.
- Developed annual territory budget forecasts, ensuring effective resource allocation to maximize profit potential.
- Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
- Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate at 10% or higher.
- Serviced 2000 customer accounts while devoting significant energy to prospecting new leads with 5% conversion rate.
- Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Territory Sales Manager
Dairyland Pvt Ltd
07.2016 - 09.2016
- Developed customized solutions based on client needs, resulting in increased customer satisfaction and loyalty.
- Established strong relationships with key clients, boosting customer retention rates.
- Introduced new sales techniques and tools, resulting in increased efficiency and productivity among team members.
Market Development Executive
Haidri Beverages Pvt Ltd
09.2012 - 06.2016
- Expanded market presence by identifying and pursuing new business opportunities in target industries.
- Successfully launched new products into competitive markets by creating compelling go-to-market strategies.
- Established a solid network of industry contacts, generating valuable leads for new business acquisition.
- Increased brand awareness through targeted marketing campaigns and promotional events.
- Conducted thorough competitor analyses to stay ahead of market trends and capitalize on emerging opportunities.
- Delivered exceptional customer service to maintain client satisfaction levels while consistently exceeding expectations.
- Achieved revenue growth by developing strategic partnerships with key stakeholders and clients.
Education
MBA - Marketing
Muhammad Ali Jinnah University
Islamabad 04.2001 -
Skills
Contract Review
Territory Management
Sales Tracking
Account Monitoring
Sales team supervision
Sales Training
Relationship Building
Sales Reporting
New Business Development
Operations Management
Marketing Strategy Development
Sales Targeting
Accomplishments
- Supervised team of 20-50+ staff members.
- Resolved product issue through consumer testing.
- Won performance based foreign trips of Singapore, Turkey, Thailand in Pepsico.
Timeline
Area Sales Manager
Total Parco Pakistan Pvt Ltd
11.2023 - Current
Territory Sales Manager
PepsiCo
01.2017 - 10.2023
Territory Sales Manager
Dairyland Pvt Ltd
07.2016 - 09.2016
Market Development Executive
Haidri Beverages Pvt Ltd
09.2012 - 06.2016
MBA - Marketing
Muhammad Ali Jinnah University
04.2001 -