Waqas Khan
Marketing And Advertising Professional
Lahore
Summary
Insightful Marketing professional with five year experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
4
4
Certificates
3
3
Languages
Work History
Business Acquisition Manager
Creative Bugs
Lahore
03.2022 - 06.2022
- Responsible for formulation of strategy for Digital Media and Digital funnels for clients
- Working closely with production team for Brand shoots on regular basis
- Developed and deepened client relationships to cement profitable partnerships.
- Orchestrated client-centered financial packages factoring in current market trends
- Led monthly meetings with directors to analyze spending and provide financial recommendations
Strategic Planning and CS Manager
Interlink Advertising Pvt. Ltd
Lahore
08.2019 - 03.2022
- Digital Planning: Founder of the Digital wing at Interlink Advertising, catering to online needs of clients, secured 4 new businesses, adding 30% share in revenue stream.
- Successfully organized and managed 14 Seminars in Dubai Expo 2020 in Pakistan Pavilion and Investment Conference in Ritz Carlton Dubai.
- Develop ATL/BTL strategies by identifying new opportunities after performing extensive competitive analysis
- Maintained energy and enthusiasm in fast-paced environment.
- Developed strategy plan for SMM, SEM, PPC, and Brand awareness
- Manage strong cross-functional communication with multiple departments to ensure timely and satisfactory delivery of branding and campaigns to clients
- Handled portfolio of 500 Million including 80 Million for Digital Marketing
- Cultivated relationships with all major publishers including but not limited to Tribune (Express group), Dawn, GEO, ARY, The News, ProPakistani, Khaleej Times and Pakistan Today for content integration
Manager Client Services
Interlink Advertising Pvt Ltd
Lahore
01.2018 - 08.2019
- Handled complaints, provided appropriate solutions and alternatives within appropriate timeframes and followed up to achieve resolution.
- Established performance and service goals and held associates accountable for individual performance.
- Supervised daily agency operations from briefing to final product delivery and sales functions to maximize revenue, customer satisfaction and employee productivity.
- Collaborated with finance department on invoicing accuracy for applicable products and services.
Assistant Client Service Manager
Interlink Advertising Pvt Ltd
Lahore
08.2017 - 01.2018
- Interacted with clients on regular basis to quickly alleviate issues and provide project updates
- Scheduled and attended meetings with clients and prospective clients as requested
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies
Information Systems Management Officer
Dunya Media Group
Lahore
09.2014 - 09.2015
- Working Capital Management of Electronic Media Segment (EM) & Print Media Segment (PM)
- Daily Inventory Utilization Analysis of both segments and determining the reasons for under-utilization/over-utilization
- Performed daily Revenue Analysis
- Budget Drifting Analysis
Internship
A.F. Ferguson & Co, PwC
Lahore
05.2014 - 06.2014
Education
MBA - Marketing
University of Central Punjab
Lahore 10.2015 - 09.2017
Bachelor of Science - Applied Accounting
University of Central Punjab
Lahore 10.2010 - 10.2014
Skills
Digital Marketing
Creative Thinking
Brand Management
Marketing Analytics
Strategic planning and execution
Communication and Presentation Skills
Certification
Advanced Google Analytics, Google
Timeline
Advanced Google Analytics, Google
07-2022
Business Acquisition Manager
Creative Bugs
03.2022 - 06.2022
Marketing Analytics, University of Virginia Darden School of Business
09-2021
Advance Digital Marketing, IDM Pakistan
01-2020
Strategic Planning and CS Manager
Interlink Advertising Pvt. Ltd
08.2019 - 03.2022
Introduction to Search Engine Optimization. Coursera
04-2019
Manager Client Services
Interlink Advertising Pvt Ltd
01.2018 - 08.2019
Assistant Client Service Manager
Interlink Advertising Pvt Ltd
08.2017 - 01.2018
MBA - Marketing
University of Central Punjab
10.2015 - 09.2017
Information Systems Management Officer
Dunya Media Group
09.2014 - 09.2015
Internship
A.F. Ferguson & Co, PwC
05.2014 - 06.2014
Bachelor of Science - Applied Accounting
University of Central Punjab
10.2010 - 10.2014