Economics
Waqar Haque
Sr. Marketing & Corporate Sales, Wholesale & Retail Manager
Karachi
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 6 years of marketing experience to take on dynamic new role . Analytical and meticulous sales professional with comprehensive experience in relationship-building, partnership cultivation and profit channel growth. Self-motivated leader with natural talent for networking and territory development. Excels at leveraging customer data to deliver strong solutions. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
5
5
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Product Marketing & Corporate Sales Manager
Haque Planters International
KARACHI
10.2022 - Current
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Updated social media platforms with latest news and corporate details.
- Wrote engaging and successful marketing, advertising and website copy.
- Updated customer database and generated lists and counts for direct marketing projects.
- Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Maintained high level of understanding of industry standards and trends.
- Tracked trade show expenses to maintain budget.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Developed rapport with international suppliers and collaborated with factories to develop, design and select product for retail stores.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Held meetings with director to identify techniques to overcome sales obstacles.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
Marketing & Retail and Wholesale Trade Manager
Dentonic Pakistan ( ALA Chemicals)
KARACHI
04.2018 - 08.2022
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Completed in-depth reviews of market conditions and customer preferences.
- Wrote engaging and successful marketing, advertising and website copy.
- Completed regular inventory counts to verify stock levels, address discrepancies and forecast future needs.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Developed strategy to increase sales and drive profits.
- Reduced supply expenses, cut production costs and lowered financial expenditures to increase bottom line.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements and evaluate progress toward goals.
- determining product mix, stock levels and service standards
- formulating and implementing purchasing and marketing policies, and setting prices
- promoting and advertising the establishment's goods and services
- maintaining records of stock levels and financial transactions
- undertaking budgeting for the establishment
Assistant Manager- Marketing & Wholesale Trade
Dentonic Pakistan (ALA Chemicals)
KARACHI
08.2017 - 01.2018
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Completed regular inventory counts to verify stock levels, address discrepancies and forecast future needs.
- Introduced new products or services, increased marketing activities and improved customer service to drive sales.
- Recognized staff for contributions to company success to foster engagement and increase productivity.
- Mentored team members to enhance professional development and accountability in workplace.
- Created employee schedules to align coverage with forecasted demands.
- Reduced supply expenses, cut production costs and lowered financial expenditures to increase bottom line.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Increased employee performance and job satisfaction to strengthen retention and engagement.
- Directed promotion and brand loyalty efforts to build direct relationships with customers.
- Developed strategy to increase sales and drive profits.
Education
Bachelor of Arts - Accounting And Finance
UNIVERSITY OF BEFORDSHIRE
LUTON,U.K. 09.2012 - 05.2013
Bachelor of Science - BUSINESS ADMINISTRATION (FINANCE)
GREENWICH UNIVERSITY
KARACHI,PAKISTAN 09.2014 - 03.2017
MBA - MARKETING
GREENWICH UNIVERSITY
KARACHI,PAKISTAN 01.2018 - Current
Skills
Marketing expertise
Product Marketing
Marketing promotions
Managerial skills
Trade management
Goal planning
Networking and relationship building
Search engine optimization expertise
Content and digital asset management
Interpersonal Communication
Interests
Politics
Aircrafts
Motorcycles
Story Writing
Timeline
Product Marketing & Corporate Sales Manager
Haque Planters International
10.2022 - Current
Marketing & Retail and Wholesale Trade Manager
Dentonic Pakistan ( ALA Chemicals)
04.2018 - 08.2022
MBA - MARKETING
GREENWICH UNIVERSITY
01.2018 - Current
Assistant Manager- Marketing & Wholesale Trade
Dentonic Pakistan (ALA Chemicals)
08.2017 - 01.2018
Bachelor of Science - BUSINESS ADMINISTRATION (FINANCE)
GREENWICH UNIVERSITY
09.2014 - 03.2017
Bachelor of Arts - Accounting And Finance
UNIVERSITY OF BEFORDSHIRE
09.2012 - 05.2013