Economics
Waqar Haque
Sr. Marketing & Corporate Sales, Wholesale & Retail Manager
Karachi
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 6 years of marketing experience to take on dynamic new role . Analytical and meticulous sales professional with comprehensive experience in relationship-building, partnership cultivation and profit channel growth. Self-motivated leader with natural talent for networking and territory development. Excels at leveraging customer data to deliver strong solutions. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
5
5
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Product Marketing & Corporate Sales Manager
Haque Planters International
KARACHI
10.2022 - Current
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Updated social media platforms with latest news and corporate details.
- Wrote engaging and successful marketing, advertising and website copy.
- Updated customer database and generated lists and counts for direct marketing projects.
- Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Maintained high level of understanding of industry standards and trends.
- Tracked trade show expenses to maintain budget.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Developed rapport with international suppliers and collaborated with factories to develop, design and select product for retail stores.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Held meetings with director to identify techniques to overcome sales obstacles.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
Marketing & Retail and Wholesale Trade Manager
Dentonic Pakistan ( ALA Chemicals)
KARACHI
04.2018 - 08.2022
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Completed in-depth reviews of market conditions and customer preferences.
- Wrote engaging and successful marketing, advertising and website copy.
- Completed regular inventory counts to verify stock levels, address discrepancies and forecast future needs.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Developed strategy to increase sales and drive profits.
- Reduced supply expenses, cut production costs and lowered financial expenditures to increase bottom line.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements and evaluate progress toward goals.
- determining product mix, stock levels and service standards
- formulating and implementing purchasing and marketing policies, and setting prices
- promoting and advertising the establishment's goods and services
- maintaining records of stock levels and financial transactions
- undertaking budgeting for the establishment
Assistant Manager- Marketing & Wholesale Trade
Dentonic Pakistan (ALA Chemicals)
KARACHI
08.2017 - 01.2018
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Completed regular inventory counts to verify stock levels, address discrepancies and forecast future needs.
- Introduced new products or services, increased marketing activities and improved customer service to drive sales.
- Recognized staff for contributions to company success to foster engagement and increase productivity.
- Mentored team members to enhance professional development and accountability in workplace.
- Created employee schedules to align coverage with forecasted demands.
- Reduced supply expenses, cut production costs and lowered financial expenditures to increase bottom line.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Increased employee performance and job satisfaction to strengthen retention and engagement.
- Directed promotion and brand loyalty efforts to build direct relationships with customers.
- Developed strategy to increase sales and drive profits.
Education
Bachelor of Arts - Accounting And Finance
UNIVERSITY OF BEFORDSHIRE
LUTON,U.K. 09.2012 - 05.2013
Bachelor of Science - BUSINESS ADMINISTRATION (FINANCE)
GREENWICH UNIVERSITY
KARACHI,PAKISTAN 09.2014 - 03.2017
MBA - MARKETING
GREENWICH UNIVERSITY
KARACHI,PAKISTAN 01.2018 - Current
Skills
Marketing expertise
Interests
Politics
Aircrafts
Motorcycles
Story Writing
Timeline
Product Marketing & Corporate Sales Manager
Haque Planters International
10.2022 - Current
Marketing & Retail and Wholesale Trade Manager
Dentonic Pakistan ( ALA Chemicals)
04.2018 - 08.2022
MBA - MARKETING
GREENWICH UNIVERSITY
01.2018 - Current
Assistant Manager- Marketing & Wholesale Trade
Dentonic Pakistan (ALA Chemicals)
08.2017 - 01.2018
Bachelor of Science - BUSINESS ADMINISTRATION (FINANCE)
GREENWICH UNIVERSITY
09.2014 - 03.2017
Bachelor of Arts - Accounting And Finance
UNIVERSITY OF BEFORDSHIRE
09.2012 - 05.2013
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